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globally through 2018 Google unveiled AR in Search in May 2019 Users are given a sense of scale and detail by being able to view and interact with 3D things directly from Search and place them there.

Users have the opportunity to view some creatures in 3D and augmented reality while searching for them in Google, like when looking for "great white shark," for instance. The first companies to collaborate with Google to display their 3D content in Search were NASA, New Balance, Samsung, Target, Visible Body, Volvo, Wayfair, and SONOS. This allowed users to interact with 3D representations of objects and place them in the real world straight from Search.

Now let's talk about Lenskart, one of our favorite Indian eyewear companies. In less than 10 seconds, Lenskart Virtual Augmented Reality creates a curated list of styles with the use of an AI-assisted face detection feature Customers may select from more than 10,000 styles, place any frame over their face to see how it would appear in real life, and even share looks with friends and family by applying amusing stickers

Customers can use this function to virtually hold and feel eyeglasses online. Through a gamified augmented reality (AR) experience, Zynga collaborated with Snapchat to create a Lens commercial that promoted the start of the "Made in America" event in CSR Racing 2 With personalized features like the user's name dynamically appearing on the license plate, the advertisement allowed Snapchat users to imagine themselves as driver.

Through a gamified augmented reality (AR) experience, Zynga collaborated with Snapchat to create a Lens commercial that promoted the start of the "Made in America" event in CSR Racing 2.

With personalized features like the user's name dynamically appearing on the license plate, the advertisement allowed Snapchat users to imagine themselves as driver