PIONEER

Hrithik Roshan

HRX - For the Fashionable looks

-Hitakshi Garg

Hrithik Roshan is a renowned Indian actor known for his versatile roles, unmatchable dancing skills, and fashionable attractive looks He started his career in the year 2000 with a leading role in the movie ‘Kaho Naa Pyaar Hai’ and performed in numerous movies after that winning more than a few awards.

Often described as the most complete actor in Bollywood, Hrithik Roshan decided to take his brand one step further by launching his own company HRX with co-founders Sid Shah, Afsar Zaidi, and Kamal Punwani in 2013 HRX is the first celebrity brand in India that is focused on the sports and active lifestyle space.

Alphabets ‘HR’ in the name of the brand are the initials of the celebrity and the letter ‘X’ refers to ‘extreme’. The brand’s motto is to encourage customers towards homegrown fitness by providing them with athleisure clothing and required equipment for their extreme home workouts

Many celebrities often launch their own brands, especially in the fashion industry and fragrances but most of these celebrities only lend their names to these brands to engage their fans That is not accurate when it comes to Krrish.

According to his co-founder Afsar Zaidi, Hrithik has been involved in developing HRX’s brand identity from day 1. That’s why the two key ingredients of the brand fashion and fitness, are also the two main strengths people recognize in Hrithik Roshan He also celebrated his birthday this year by launching the first standalone offline store for the brand in Bengaluru’s Phoenix Market City on social media

The brand first launched its merchandise online on Myntra com Initially, only menswear athleisure clothing was introduced in November 2013. But now there are several: apparels, gym equipment, accessories, footwear, and even bicycles available on the HRX website HRX conducts certain fitnessbounded events that are supposed to push your physical boundaries Boot camps focused on a healthy lifestyle, running, yoga, etc. take place regularly. The brand is also organizing an HRX marathon in Mumbai in 2023

In 2017, the brand partnered with Cult fit to launch India’s first-ever celebrity-designed workout across various cult centers The brand also offers a range of audio devices that are well received on Flipkart since June 2020 The audio range is a carefully curated range of products for fitness enthusiasts and music lovers. Continuing with their partnership both HRX and Flipkart came together to launch Sports Equipment for home workouts in 2021.

Hrithik Roshan has always proved that whether it comes to acting, dancing, fashion, or even launching his own company, he is a star that shines brighter than the rest And when it comes to building his brand he is the guy that can make the body anomaly of having an extra thumb a well-known trademark