Employee Rights: Netflix and Spotify

-Muskan Aggarwal Paid leaves supremacy

The combination of data driven strategies along with well thought out HR strategies have done wonders for the organizations One of them is paid parental leaves From a social perspective, Netflix and Spotify have carved their names in history by respecting employee rights and taking into consideration, society as a whole. Netflix offers 52 weeks of paid parental leave to the birth parent as well as to non-birth parents (which includes adopted children), stirring a wave of inclusion among the masses

These leaves can be availed at any time depending upon the needs and comfortability of the child and the parents

This is comparable with the median of 18 weeks at other major tech companies Spotify also offers paid parental leaves, however, it’s for a shorter duration of 24 weeks The company believes that the launch of this initiative resulted in a spike in external job applications which has never abated The parental leave program has been considered one of the most sought benefits during the employee hiring and retention process

When Spotify launched the parental leave programme two years ago, one of the first interesting things they saw in the data was a significant spike in external applications from candidates who wanted to join Spotify The programme also incorporates a one-month “welcome back” initiative, in which returning team members can ease back into their job with the ability to work from home, on a part-time schedule and with flexible hours, depending on their comfort zone The policy was born out of the company ’ s Swedish heritage and culture, which places great emphasis on a healthy work-life balance, gender equality and the ability of every parent to spend quality time with the people that matter the most in their lives, Kim explained Parents are able to take their leaves up to their child’s third birthday and are encouraged to take full time off, with the added flexibility of splitting their leave into separate periods.

So, far Netflix offers the longest paid parental leaves in comparison to any other organisation Recently Google has increased its paid parental leaves to 24 weeks but still couldn't even stand close to Netflix in this arena. Paid leaves play a highly crucial role in the lives of a parent, especially as this transitioning phase is special and cumbersome both at the same time Companies which understand their employees in this notion of forced bar graphs and curves, go far in the long run. Netflix and Spotify understood this crucial yet basic strategy of motivating workforce employees a long time back.

When it comes to social causes, Netflix and Spotify use their social media platforms to show support for various movements such as Pride month, etc by taking more inclusive steps for women as well as for the elderly workforce. Netflix never fails to set an example on how to target -and appeal to - niche and minority audiences through various spot-on marketing techniques and social media campaigns.