Zomato, Blinkit and Netflix's collab

Taki i Mishra

In what has been an amazing social media campaign of recent times, Netflix India, Zomato and Blinkit have come together in a banter that is both an exemplary marketing tool and a friendly banter among these brands. The brands put their funny hats on when they turned the popular Hindi film dialogue 'Tum Doodh Mangoge Hum Kheer Denge' into a spoof and used it to create a tagline for their brands' promotion.

It all began with Blinkit, the instant delivery app posting a photo of a billboard that read- 'Doodh Mangoge Doodh Denge' as it is into delivering dairy products and groceries to its customers at their doorstep. What followed next was a hilarious banter when the food delivery app Zomato joined in and posted 'Kheer Mangoge Kheer Denge.' This attracted a lot of attention from Twitter users, who could not resist hopping into this war of tweets that were ongoing between Blinkit and Zomato. Interesting comments from some Twitter users read- Dear Crush! Waqt Mangoge, Saath Denge!, Companies Job mangoge, rejection letter denge!

Being the truly creative heads that they are, Netflix also joined the bandwagon to capitalize on what seemed the perfect time and place to promote their new series, Wednesday. Tapping onto this 'perfect moment ' Netflix India tweeted the viral picture, including an additional billboard promoting their new series.

The post from the online streaming platform read-'Friday mangoge, Wednesday denge' This banter between the brands was very well received by Twitter. As well for customers, it recieved a hearty welcome from them as it turned into a big time sensation. The tweet by Netflix received more than 18000 likes ever since it was posted A lot of users engaged with the tweet through comments like- 'Password Mangoge, Password Nahi Denge!'

Another user commented, 'Next Season mangoge, cancel kardenge ' Some users who did not find this to be in good taste took the opportunity to express their displeasure with these brands with comments like- I wish you would really deliver what your billboards promised. Netflix has lost its OG power, Blinkit is full of fake promises, and Zomato is on exploiting customers mode This did not kill the ongoing buzz with Netflix reposting all three tweets on their wall with the title'It's a great day to go out and look at billboards.'

Zomato's comment on the post read- 'yup! It's a Wednesday, after all.' Blinkit replied by saying- 'Binge watch karoge, Popcorn hum laa denge' to which Netflix repliedRecommended for us: Hum Aapke Hain Corn. This banter between these brands is an example of collaborative marketing, which is a new concept that has been gaining popularity among brands This form of marketing is especially getting so popular because not only does the interaction benefits the brands, but it also allows users and customers to engage with these brands while also organically promoting the brands and saving promotional costs