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MARKETING TIPS FOR SMALL BUSINESSES straight from a marketing guru

NAIL CARE TIPS from Gabriella Exclusive interview with

NAIL GODDESS

Gabriella Romero

KP MARKETING

MARKETING A SMALL BUSINESS By: Kristina Peck Every entrepreneur needs to know at least the basics of marketing in order to be successful. Whether you've been in business for a few years or are just starting out, having an effective marketing strategy is key. Once you have a new marketing idea for your small business to try, start creating or refining your marketing plan.

Effective marketing is the key to your small business's success, so we've put together a resource full of small business marketing tips to help you win over new customers. Small businesses often have a limited marketing budget to work with, which can make it difficult for you to market your business.

Successful marketing of your business should include a focused effort to promote your brand across multiple platforms to reach your customer segment.

Marketing is a focused effort to promote your brand across multiple platforms and hope it delivers enough information to your customers. The goal of marketing is to connect the value of your business with the right customer base. A lot of marketing is about making your business stand out from the crowd. Marketing is more than just spreading your company name around the world.

Marketing also helps promote your business and expand it into new markets that you may not be familiar with. 2 million SMEs advertise on Facebook; Facebook is an affordable and effective way to reach almost any audience. Social media platforms serve small business marketers well because of their popularity with consumers (Facebook) and business buyers (LinkedIn).

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INTERVIEW

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Small businesses use tools like Social Studio to manage and

If you're considering content marketing for your business,

track world-class social media marketing campaigns without

make sure you have the time and capital to move forward

overburdening their resources. Even a small investment in

without the initial ROI, then GET THE JOB. The first thing

social media marketing can bring in hundreds of new social

you can do to ensure the success of your business during

media followers and increase web traffic and brand

difficult times is to invest in marketing, continue to invest in

awareness. Tagging your loyal customers, brand evangelists,

growing your business, developing your brand and

and even nearby businesses and suppliers on social media

increasing your market share. If you continue to invest in

can organically reach your business to potential new

marketing, you will expand your brand and business and

audiences, helping you grow your following and possibly

gain more market share that many of your competitors

even more customers. Sharing data and collaborating with

have left.

other business owners whose target market overlaps yours can help you build brand awareness and grow your organization faster than yourself.

It's not just about the money you have to spend on marketing, but the time and effort you put into it, and more

Informal partnerships with other businesses for cross-

importantly, its relevance to your customers. Marketing in

promotion or co-marketing purposes can be very beneficial,

all its forms should be part of your business strategy.

especially for entrepreneurs, start-ups, and small business

Branding, Services, Promotions, Products, Pricing, Print,

owners who don't yet have a large database of contacts.

Blogs, Advertising, Research, and Social Media: Branding

Industry partnerships are a great marketing strategy

is marketing.

because they allow small business owners to gain access to marketing knowledge, technology, and customer base that they don't have access to on their own. When it comes to advertising your small business locally, your best bet is to launch a business page on social media, local search marketing, or in partnership with other local businesses in the area. Try some low-cost offline hit marketing ideas to promote your brand.

We know that small business owners don't have much free time to spend on digital marketing, so consider using marketing automation to streamline the process. Marketing automation can help you get the most out of every customer interaction. Marketing automation is the way to go if you're looking for small business marketing ideas that will save you time and money, help you stay ahead of the curve in your network, and maximize lead and customer retention.

KP MARKETING

BRANDING TIPS FOR A SMALL BUSINESS By: Kristina Peck There are plenty of small business branding tips out there, and it's important to find the brand that works best for your business. Here, we've put together 10 tips to help you build a successful brand in your small business. Our complete small business branding guide will help you start building a strong and successful brand for your business. In this guide, we'll walk you through everything you need to know to create a brand identity for your small business.

Whether it's your logo, business card, or your website, the right brand visual identity is the one that best reflects your brand purpose, brand personality, and brand story. Your visual identity, including your logo, is the consumer's first contact with your brand, so your visual identity needs to create the right impression. Your brand's visual identity includes logo design, fonts, photos, color palette, visual style, website, social media content, and business cards. Your brand's visual identity is the most recognizable thing in your business, and it also affects your reputation.

Your brand is the combination of your business name, logo, aesthetics and all asset designs. Your logo is like your corporate identity; it's the first thing most customers see when they see your brand, and it's the visual asset most associated with your business.

Your brand is the first impression of your business and how your customers will remember you. Your brand is the image of your business and can be one of your most valuable assets in building your business reputation.

A good logo builds trust, and a strong logo will help you unify your brand. Maintaining a consistent brand image increases audience awareness and helps your customers remember who you are.

Ongoing brand engagement can help you increase customer loyalty, build trust, and help consumers remember your business. Having a consistent corporate identity to promote your business will help you look more professional and help you attract new clients.

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Consistency in advertising over months and years will help

Branding your small business helps you connect with and

you establish your brand and increase the likelihood that

be recognized by your target audience, so yes, it's worth it.

customers will believe that you truly represent the values ​of

In fact, branding is very important for small businesses

your company. By developing a strong brand voice (and then

because it helps you compete in a market that is often

incorporating that brand voice into all your content), you

flooded with products similar to yours. After all, branding is

strengthen yourself and what you do for your customers,

the way to connect you directly with current and potential

which strengthens relationships and helps grow the business.

customers.

You need to develop a “voice” for your brand – not just what

Remember that your logo plays an important role in your

you communicate, but how you communicate it through your

brand awareness, so it makes sense to level it up to attract

marketing, social media, to customers, etc. Your company’s

a more engaged audience. This is a great idea to make

“voice” is the language and the personality that you and your

your presentation and logo much more exciting than just

employees will use to communicate your brand message and

displaying your new company logo as a static image. It

reach your customers.

Whether it's the visual language that defines your logo or business card, the customer service you provide, or your social media interactions, knowing your brand personality will allow you to deliver a consistent and authentic message across your business. Integrating your branding into your business means that every aspect of your business should reflect your brand, whether it be your online presence, your retail store, customer support, or

takes a lot of marketing effort and really good luck to even remind you of all the options in the market, you don't want to make the mistake of giving the product a visual look that is not related to your brand. personality. .

Whether you hire a brand consultant or do all the work yourself, it's one thing to put in the time, energy, and resources it takes to build a brand, and quite another to understand what your customers and your business really think. Because defining your brand and developing a brand

email communication. . To build and maintain a strong

strategy can be challenging, consider using the expertise of

brand, every aspect of your brand must be as good as your

a nonprofit small business consulting group or small

product or service, and you must showcase your brand

business development center. Brand success requires

consistently. Your brand tells your customers what they

creativity, wit and understanding of the brand and its

can expect from your products and services and

audience, as well as an understanding of the marketing

differentiates your products from your competitors. Your

channels used to brand small businesses.

brand identity covers every aspect of your brand, from products and services to customer support and social media presence. This affects the entire customer experience and ultimately how others perceive your credibility and your business.

Branding is the marketing term for your logo, name, symbol, design, and other components related to your business. Even for small businesses, the importance of branding in your marketing strategy cannot be overstated.

Yes, branding is the key to making your business stand out, memorable, with clear values ​and purpose, but it’s meaningless if you don’t have a solid marketing strategy.

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GABRIELLA

ROMERO Nail Care Tips From Gabby:

1. Do not use your nails as tools such as opening pop cans.

2. Keep nails shapes and free of snags by filing often.

3. Rubbing a small amount of petroleum jelly into your cuticle and surround nail area is a

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trick if they feel dry!

About Sweet and Sinful Sweet&Sinful began with a wish to deliver salon quality manicures to women who do not have the access to them. I am a military spouse who really enjoys the finer things. I have always loved anything beauty related and have always had a passion for art.

"When my husband deployed leaving me out of state with no family I realized how hard it was for mothers to do anything for themselves.

A fresh manicure always made me feel better but I found I either didn’t have the time or resources to accomplish that on my own! I wanted to change the game.

Sweet&Sinful does just that, delivering manicures directly to someones door.

The manicures are easy and non time consuming perfect for anyone with a busy schedule, anxiety or children. Women deserve to feel beautiful and seen and that is everything we stand for."

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