Executive Luxury-March-Gail Dudley-News In Motion

Executive Lu xur y

NEW CREATIVE PAGES

FRESH AND FOCUSED

SOCIAL MEDIA

P.14

MARKETING WITH KPBM

100+ FRESH IDEAS P.16

fo cu

se d.

LEARN HOW TO BECOME MORE VISIABLE ON SOCIAL MEDIA

iv ac io us

,f ea

rle s

s,

GLORIOUS MASTERS Tr a

au th en tic

ns pa re nt ,

STAND OUT FROM OTHER BRANDS BECOME A MASTER IN YOUR INDUSTRY!

,v

P.25

GAIL DUDLEY

INTERVIEW NEWS IN MOTION

05

The Most Common Mistakes When Branding And Marketing Your Company

07

Socil Media Marketing Tips

CONT 08

Social Media managment and your business

00

relatable quote of the month

ENTS 13

Exclusive interview with Gail Dudley from News in Motion

18

100 fresh social media content ideas

“Follow your passion because it will always lead you straight to your purpose. I am living proof you can be a hot mess and

KP BUSINESS MARKETING

The Most Common Mistakes When Branding And Marketing Your Company

B

uilding a brand is an important task when it comes to hav-

2. Ignoring your target audience

ing a successful business. Creating and managing your

It’s important to understand who you are trying to reach

brand can be tricky, because you need to make sure your

with your marketing efforts. You need to know what they

customers are engaged with the right message. By making mis-

want and how they want to receive it. This will help you to

takes, you may sometimes confuse or lose some of your poten-

make the right decisions when creating your marketing

tial customers.

strategy.

3. Using too many social media platforms

To avoid this, here are some common mistakes you should

It’s important to be active on social media, but it’s also im-

avoid when branding and marketing your company:

portant to not be overactive. Social media is a great way to

1. Ignoring your competitors. Your competitors are an im-

keep in touch with your friends and family, but it’s also a

portant part of your business, and you should never ignore

great way to waste time. You can easily get lost in the social

them. You need to understand what they do well and what

media world and spend hours scrolling.

they don’t do well. your crowd.

If you're starting a new business and finding it hard to get the wor d out about your brand..

FASHION MAGAZINE

05

SOCIAL MEDIA MARKETING Let's face it...the way you marketed your business in 2019, is not the same way yo

The popularity of social media has given businesses a new way to connect with customers.

Let's face it...the way you marketed your business in 2019, is not the same way you

06

had to market your business in 2020 or 2021. Not only have we continued to evolve as a society, but COVID-19 threw a curveball into most businesses market strategies.

After being on lockdown for most of 2020, we avoided the outside world. We stopped picking up magazines, newspapers, the solicitors stopped but one thing kept going..the internet. Regardless of what's happening in the outside world, the internet was always there. If you haven't already, make the transition to the digital world NOW! This includes outlets such as: 1. Facebook- Create a Business Page & Learn how to run paid ads!!

2. Instagram- Learn about the trending hashtags in your industry to boost your posts u had to market your business in 2020 or 2021.

3. Linkedin- This platform is a "professionals" Facebook in a way. easy to use and a quick way to build connections.

4. TikTok- We spent most of 2020 on this app. Need I say more?

5. Twitter- Keep your brand messages short and sweet to build a following.

FASHION MAGAZINE

2. Be Open to Change We ALL had to make some pretty big changes last year- especially businesses. We had to completely change the way we ran our businesses in order to survive the COVID-19 Pandemic. As a business owner, you have to be open to drastic change and always be ready for change. Be open and willing to reaching out for support in areas you have identified as your weakness.

3. Say “no” to bad ideas.

Although us marketers are creative and strategic folks, not every idea we have is brilliant. In fact, sometimes we have to come up with plenty of bad ideas before striking gold.

That’s why you have to be honest about the quality of the ideas presented to you.

If your marketing team pitches you an idea that doesn’t feel right, say so. Don’t agree to a bad idea because you feel you should.

UPGRADE YOUR MARKETING AT KP MARKETING, we align & provide the right elements of marketing that can result in a highly successful and results-driven campaign. I love co-creating with bold women who are here to lead with intention and impact. ​

FASHION MAGAZINE

07

SOCIAL MEDIA MANAGEMENT

Bu

siness owners are intensi-

about maintaining and updating them.

social network and incoming and out-

fying their efforts to man-

The term social network manage-

going communications. You can use

age social media because

ment might be used to describe the

this method to make an efficient and

it improves results. You can gain a signif-

tools you use to manage your social

well-structured plan for posting, re-

icant amount of information by using so-

networks now, but it could also refer

sponding to your followers, and mak-

cial networking tools for managing your

to managing the social networks of

ing use of their feedback to improve

business, which you can use to gain more

your company. If your social networks

your business.

followers, become more relevant to your

grow in popularity, you will probably

Management of your social media ac-

audience, and grow your business. In or-

not have enough time to manage, up-

counts involves everything you do on

der to understand why social media man-

date, communicate, and manage all

social media, including blogging. Ad-

agement is so important, let's get a grasp

of them.

ditionally, you can combine your mar-

of what the term means.

One of the major benefits of social

keting efforts with your social net-

You're familiar with social media.

media management for small busi-

working skills to meet your business

Management of social networks is all

nesses is the management of your

goals with the help of social media

8

FASHION MAGAZINE

Mark Zuckerberg announced that Facebook would suppress the brand's content in news feeds due to an algorithm update.

management.

dia to participate in conversations re-

competitors. You will also learn what

What are the benefits of social media

lated to your own brand, and to learn

is trending as it happens.

management?

more about the industry and your

Keeping up to date on what is hap-

The importance of social media man-

competitors in general. You can get in-

pening and including your company

agement cannot be underestimat-

formation and keep tabs on what peo-

in the conversation will not only help

ed. Social networking, by its very na-

ple are saying on social media, even if

you build your expertise and credibil-

ture, is social. So, regardless of how

you do not have an active social me-

ity, but will also improve your compa-

well or poorly you network, you will

dia plan yet. That's important if you

ny's image. By responding to com-

get noticed. When you fail to respond

want to learn about trends, problems,

plaints, you can also prevent damage

to complaints or problems on social

and even basic information.

from occurring in the first place. You

networks, you run the risk of alienat-

In addition to knowing the good and

can also use social media to expose

ing more than just the individual who

bad things people are saying about

your marketing programs to potential

made the complaint.

your company, you'll also find out

customers.

In addition, you should use social me-

what others are saying about your

FASHION MAGAZINE

9

4 Reasons to Hire a Social Media Manager Social landscapes are constantly evolving

Engaging in social media is essential

As the platform's algorithm changes and new

Having an employee post at random on

trends emerge within the platform, your social me-

your social media profiles, with no thought

dia manager can keep track, as well as to adapt

for your brand, will cause damage. It would

your marketing strategy and content according to

be best for you to revisit the drawing board

the latest updates. Social media managers should

if that describes your current situation. We

also be open-minded towards new platforms and

cannot set up social media and forget about

consider what strategies to implement to ensure

it. In a lot of ways, doing so can be detrimen-

success on those platforms.

tal. Engagement is therefore vital. Content

As an example, let's look at TikTok. Since TikTok

marketing can help you grow your business

apps have been downloaded over 2 billion times, it's pretty safe to say your brand should be there.

This all-in-one content marketing toolkit

Chances are, your competitors are. An existing so-

helps you to improve online visibility, attract

cial media platform can also benefit from new fea-

new customers, and boost sales. There's

tures. Are you familiar with Reels and Shops from

nothing more crucial than interacting with

Instagram? Have you and your team discussed

your users, whether they are on your page

ways to get the best use out of those new areas?

or in your group. What's the point? Users

Social media managers are adept at absorbing

of your brand want to know that your brand

new developments as well as anticipating what

cares about them, and is engaged in a two-

may come about, and are able to quickly formulate

way conversation on social media.

a strategy to allow them to go back to the drawing board with their clients to adapt campaign ob-

In addition to reputation management (read

jectives and content as needed to ensure contin-

below for more information on that), having a

ued success.

social media manager monitor your brand's

SHARE THE WEALTH 10

FASHION MAGAZINE

Needless to say, having an expert

buidling an audience

at the helm can cut down on a lot of

The KPIs of your social me-

time and money that companies may

dia manager should include a

spend on failed campaigns and ex-

person responsible for growing

save time and money

The number of businesses advertising on Facebook is currently over 3 million.

tensive research. When you hire an

your audience. You can basically use

experienced social media manager,

social media as a megaphone in the dig-

you are essentially getting right to the

ital world as you grow your audience.

point. You skip the countless meet-

In a study from September 2020, 51% of

ings with employees who do not pos-

respondents described social media as

sess adequate knowledge of the field

having influenced their buying decisions,

and instead, fast-forward to the actu-

and 29% of respondents stated that so-

al part of converting potential leads.

cial media influenced their purchasing

Essentially, expediting the process

decisions so much that they would buy

will save your company immense

an item on the same day.

time and money. Moreover, hiring an

Imagining your social media audience

in-house manager is undoubtedly

as your brand's ambassadors would

less expensive than consistently out-

help spread the word about its products

sourcing your work.

and benefits.

Credibility increases with the size of your audience.

Furthermore, your brand's reputation increases, too.

What

about

partnering

with

other

brands for your business or brand? You may also be able to increase opportunities for your brand by having a large audience on social media.

Contact KP Marketing to get started with our social media management! Plans start at $550 per month.

FASHION MAGAZINE

11

HOST OF NEWS IN MOTION

Tr Ga

ansparent,

authentic,

vivacious,

and unlock their potential by inspiring people

fearless, focused, and faithful are

with a call to action. Gail’s intersection moves

a few words to describe Gail. You

her to provoke, and tackle controversial topics,

could just Call her the Audacious Advocate!

while peeling away layers of complacency, and encouraging international conversations, all

il makes bold moves by high-

while positively impacting individuals, families,

lighting entrepreneurs, non-

communities, and the world! Gail starts her

profits, causes, and politi-

morning at 7:25am when she logs onto NIM’s

cal platforms through her media outlet. She is

live broadcast on Facebook. Gail is always seen

the influential host of News in Motion, week-

with her fashion-forward statement necklaces

day news with relevant commentary and a call

and a beaming smile-no matter how troubling

to action mixed with an inspirational message

the news is she’s sharing. Gail has an uncanny

advocating and shaking up the status quo. She

ability to captivate her audience and gain her

has a loyal and engaged audience across mul-

audiences trust through her livand gain her au-

tiple platforms. Her purpose is to uplift people

diences trust.

I am told that my personality naturally draws people in, and I am always the person in the room having the most fun.

FASHION MAGAZINE

13

1. Tell us about yourself!

I am transparent, authentic, fierce, fearless, focused, and faithful. I am told that my personality naturally draws people in, and I am always the person in the room having the most fun. I love to laugh, and I enjoy life to the full. I am married to Kevin Dudley and have two adult, fun-loving children, Alexander and Dominiq. Plus, most people don’t know but I use to be a competitive swimmer and still hold city records four decades later.

Find me an Olympic size pool and I’ll meet you there. Many people call me the audacious advocate. I will advocate on behalf of anyone who needs a lift in life. I have a love for promoting others and seeing them soar. I am an encourager. I will advocate for you, your purpose, your business, your writing, your nonprofit, your voice, your vote, and your life.

2. When did your passion for news and politics start?

I grew up wanting to be an attorney to help people who needed an attorney but could not necessarily afford one; however, I knew that I would have difficulty passing the bar. Succeeding at testing has been a struggle of mine since grade school. So, I turned to politics and advocacy. Between my college courses and working as a volunteer on community initiatives and political campaigns, I found a way to make my mark doing something that I love. The passion is real. People see me radiate the moment I start talking about the political landscape and community engagement.

14

FASHION MAGAZINE

AUDACIOUS ADVOCATE Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis,

3. With so many other great live news shows on social media, why should someone choose to watch NIM? News in Motion was a radical departure from my previous endeavors. In June of 2020, at the height of the pandemic, I spoke with a couple of friends of mine one night about politics, and they encouraged me to go live on social media. They thought I should use my platform to share with my followers what I knew and how we could help people become registered voters. The following morning, I went live. To my surprise, I had ten or so people tune in. The next day I thought, “I’ll go live again.” More people tuned in, and soon thereafter, people were sharing the live feed and starting to interact with me. News in Motion is an aggregated media outlet sharing relevant commentary and a call to action mixed with an inspirational message advocating and shaking up the status quo. I have a very loyal and engaged audience across multiple platforms. My viewers have become my family.

I pride myself on inviting guests to the table to introduce them to the world. That’s my gift as a promoter and encourager. You want an audience? I will put you in front of key people. That’s who I am and what I do - all while bringing you factual news that uplifts and inspires with a call to action. doing something that I love. The passion is real. People see me radiate the moment I start talking about the political landscape and community engagement.

FASHION MAGAZINE

15

PAS 4. What has been the biggest challenge of running NIM? News in Motion is a grassroots media organization. The biggest challenge is consistently financing the platform. We want to do so much more, but our finances are holding us back to some degree.

5. Where do you hope to see your brand in the next 3-5 years?

I dream of scaling my brand to an internationally recognized platform. Before COVID-19, I was traveling the world as a speaker. From Zimbabwe to Jerusalem to Berlin and throughout the United States, I spoke to large Christian audiences on prayer, discipleship, leadership, and women’s ministry. Now, I desire to do the same, covering voter education, civic engagement, serving as a political analyst, and advocating for social justice with News in Motion as the primary platform.

16

FASHION MAGAZINE

SION 6. Why did you choose entrepreneurship?

I’m way too radical to sit behind a desk. When I was younger, I would go with my grandfather and father as their business manager. Seriously. They would paint and wash people’s homes. I would help with taping the baseboards, and once I finished, I would give the project invoice to the homeowner and communicate payment expectations. I loved entrepreneurship even when I didn’t know I was doing it, and if possible, I love it even more now. I’m a visionary. I see something, and I go after it.

7. What advice do you have for the next generation of entrepreneurs? To the next generation of entrepreneurs: Enjoy the ride—failures, opportunities, successes, frustrations, difficulties—all of it. You don’t grow if you don’t fail. And by all means, be yourself. Never try to mimic someone else. The world needs YOU.

FASHION MAGAZINE

17

100 Fresh Social Media Content Ideas Even though every social media platform has it’s own glued audience but these social media content ideas can be used everywhere to capture attention and make users stick to your content.

1- Tell stories 2- Share stories of consumers or people from real life 3- Post a motivational story 4- Share what have you achieved in your business/blog 5- Share a fellow blogger story 6- Talk about a product idea and why it sells like crazy 7- Post a video story or a video clip that shares a sequence of different clips 8- A bad story / Discuss a failure 9- Ask questions 10- This or that.

18

FASHION MAGAZINE

11- Take a poll 12- Live video 13- Invite someone on your live video and talk about something 14- Do you remember?

15- Fill in the blank template 16- Talk about mistakes. (the mistakes in your personal life, career growth, business growth, friends) 17- Go behind the scenes 18- Share a quote 19- A quote about failures 20- Host a AMA (ask me anything) 21- Ask for recommendations (books, tv series, restaurants, online portals etc) 22- Host a sale 23- Do a giveaway 24- Share a blog post

FASHION MAGAZINE

19

100 Fresh Social Media Content Ideas 25- Share a comment you received on your blog 26- Share an infographic 27- Share a quiz image 28- Share a crossword image 29- Post a riddle 30- Post a testimonial from a client 31- Sneak Peak of a new product/blog post 32- Share a gift for your audience 33- Leave your favorite podcast list 34- 5 top online sites you visit the most 35- Leave a productivity tip 36- Drop your favorite emoji / Ask your followers about most used emojis 37- Post a meme. You can use these sites for finding memes to post.

20

FASHION MAGAZINE

38- Write about your worst online buying experience 39- Share any third party news/updates 40- Reshare an old post 41- Post a casestudy 42- Post a tuesday tip 43- Drop motivational monday quote 44- Post wednesday wisdom 45- Talk about weekends 46- Post a seasonal content 47- Drop your favourite holiday destination 48- Mention an expert 49- Share a 1 minute video 50- Post a youtube video link 51- Share your morning routine

100 Fresh Social Media Content Ideas 52- Post your workspace picture 53- Share a health tip 54- Talk about ONE failure 55- Share your BIGGEST regret 56- Talk about someone who inspire you 57- What is your goals strategy?

58- Share a self care tip 59- Promote your product 60- Share ONE unique feature about your product 61- Share your freebie 62- Ask people to sign up for your email list and tell them WHY? 63- Share a favorite story 64- Share a tweet you like 65- Post a pin you like 22

FASHION MAGAZINE

66- Share some design tips 67- How do you treat your followers/customers? Like how are they special?

68- Give a limited time discount 69- Share 5 tools (5 products, 5 books, 5 youtube videos, 5 makeup essentials) you are obsessed with 70- Leave a time management tip 71- One piece of advice for new entrepreneurs 72- Give a shoutout 73- Promote other social media platforms 74- Share your contact info 75- Answer a question 76- Ask about your audience how they found you 77- Post a funny quote 78- Post a fun fact about yourself 79- Ask any funny thing 80- Post a charity cause FASHION MAGAZINE

23

100 Fresh Social Media Content Ideas 81- Promote an event 82- Do a comparison post 83- Share a 5 minute hack!

84- How have you evolved as a person? how your business has evolved?

85- ONE social media tip 86- Share stats and figures 87- BE A curator. Follow other influencers/bloggers/businesses and share their best content 88- Introduce yourself again 89- Get a feedback on something 90- ONE quick tip 91- Save the date. Post events and content related to specific date. National holiday. Festival.

92- A screenshot of your sales/best comments

24

FASHION MAGAZINE

93- Create a challenge in your niche 94- Celebrate 1000 followers and post a thankyou note 95- Shoutout to your top 5 fans 96- Post an animated GIF 97- Do a boomerang and post it 98- Share a HOW TO video 99- What you are doing right now? Share it!

100- Link your guest posts

I hope this social media content ideas list will be helpful to schedule some ideas for next month.

Beauty, Business, and Balanc Tips for Moms in Business As a mom and entrepreneur, I find myself in between a rock and a hard place attempting to bal-

set aside time for yourself

ance my time and priorities concerning business

As mothers and businesswomen, we take on the

and my handsome son. There are times when I

world while forgetting that the world that

feel so overwhelmed all I want to do is sleep. If

surrounds us would be at a total loss if we were

you’re a mom, you know that the sleep we often

not well. We must be intentional about taking the

dream about is in the rearview as our babies grow

necessary time for ourselves. This is important

and need new levels and sides of us. They require

because managing business endeavors and being

new levels of emotions and face to face interac-

an amazing mom are just the beginning of all our

tion at different ages and stages their life. As we

many responsibilities daily. We are friends,

are finding harmony in our homelife and home-

mentors, wives, artist and so much more. How will

ostasis within our inner being, work is the outli-

we be able to give our best in all these areas

er that can restart the cycle of regret, low self-es-

without self-care? It is nearly impossible. As you

teem, terrible eating habits and a decrease in

are getting ready to plan out your schedules, plan

energy. Finding a great place where the scale of work and home are stabilized is the result, I prat

LEarn to say ,"no"

I can learn. Embody, and incorporate in my daily

In all the roles we play as moms and women in

life for consistency. While researching there were

business, as important as it is for us to say yes at the

many suggestions about what mommies who are

right time to great opportunities, it is just as important

businesswomen should do to take time for them-

for us to exercise the healthy use of saying ‘no’. We are

selves while mastering the juggling act of moth-

loving, nurturing, and caring beings. We were created to

erhood and work. Amazing, one article stood out

create and care for a multitude of things. Sometimes

the most.

though, we must sacrifice the business to be active and

As I was browsing coxblue.com had an article

present in our children’s lives. I know, it’s a challenging

that stuck out to me regarding 10 tips for moms

give and take considering how long you have worked to

in business! I would like to highlight four of the

get where you are. although, who you are raising takes

ten and give you some homework to follow that

first place. Balance is Key. They are not only our

link and get these six other life changing sug-

responsibility, but they are also our first students. As

gestions. Feel free to grab your pen and jot down

we learn and grow, we have the responsibility to teach!

some notes.

NEW GUEST WRITER

ce: create a network of supportive don't feel guilty working moms As moms it sometimes There is a quote that states that the five

feels like guilt is our sec-

people you are around the most gives you

ond language. We live in a life

a good glance of who you are or who you

cycle of all the things we could

By: Kara McIlwain

will become. Being surrounded by oth-

have done better and all the ways we

er successful moms has been extreme-

must be more present in our children’s

ly important to me. It’s all about the vil-

lives. It’s so funny because I’ve even

lage and a support system. Sadly, support

heard this from stay-at-home moms. We

doesn’t always come from blood family

go above and beyond daily to strive for

due to many different circumstances so

greatness in our careers, purposes and

building a fortified group of moms who

passions in business and motherhood. I

have similar dreams and goals can give

want to encourage each woman in busi-

you fuel and allow you to feel free. When

ness whether you had had the pleasure

I am overwhelmed at times I just call my

to become a mom yet or not. Everything

friends and do a playdate. The kids get

you have done was for a reason and in a

to enjoy themselves and you get to step

season. To my moms, the decisions you

away from the confines of time that work

make with your children in mind won’t al-

provides and get clarity and insight. Work-

ways make them happy, they will one day

ing Moms are important to other working

be able to appreciate all your love, cor-

moms! Create the village you did have or

rection, and protection. So, ladies, no

wish you had.less expensive than consist-

guilt. We will continue to strive toward

ently outsourcing your work.

self-appreciation and self-love especially in our decision making! You got this!

about a blog

As I conclude I hope that you feel inspired a fresh to grow and be the best multifaceted mompreneur you have ever been. Remember to set aside time for yourself, it’s okay to say ‘no’, create a support network of working moms and to allow your self-love to give you peace that every decision you make as a mom or in business was the right one for the time and circumstances. Please visit https://www.coxblue.com/10-tips-for-momsin-business/ for the other six tips! Now affirm yourself with me, we are beautifully balanced in all things motherhood and business!