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SUNDAY, APRIL 2, 2017

Business

Ray S. Eñano, Editor / Roderick dela Cruz, Issue Editor business@thestandard.com.ph

TOLEDO BECOMES 1ST FIBER-LINKED CITY IN PH

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By Darwin G. Amojelar TOLEDO City in Cebu province became the first fiber-powered city in the Philippines, where families and enterprises can enjoy worldclass internet connectivity. PLDT Inc. teamed up with the city government of Toledo to rollout fiber-to-the-home facilities in strategic urban centers under the former’s Fibr City project. PLDT said the FTTH roll-out would serve the data connectivity needs of Toledo, a fast-growing city with its mining industry and burgeoning tourism sector. “Fitted with the country’s most powerful broadband, Toledo City will now have access to fiber-fast internet speeds of as much as 1 Gigabit per second,” PLDT first vice president and head of Home Business Oscar Reyes Jr. said. “PLDT Home’s decision to pioneer its first Fibr City in Toledo is part of expansion plans in Central Philippines where we are accelerating our fiber roll-out aimed at bringing the strongest connections to more Filipinos,” Reyes said.

BROKER.

3Win Realty & Development Corp. managing director Miriam Quiambao-Roberto

BEAUTY QUEEN TURNS INTO REAL ESTATE BROKER

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ROM the glamorous pageant stage, Miriam Quiambao-Roberto is now a wife, a mother, a TV host, an inspirational speaker, entrepreneur, investor, property manager and a real estate broker. Juggling all of these roles, Quiambao still manages to learn and excel. As the Lamudi Philippines Brokers Awards Night is coming near, more aspirants are getting hyped up to know what it really takes to be one of the best brokers in the country. For this reason, Miriam Quiambao shares the ingredients of her success to other brokers. The 1999 Miss Universe first runner-up says above all aspects of being a real estate professional, presentation might be the most important. Whether it is showing a home to a possible buyer or renter, or helping owners sell their properties while clinching the best deal, the job requires a great deal of persuasion and convincing. Unfortunately, this is not as easy as it sounds. Common mistakes are hard selling or being too dull as they present. The most unforgivable, however, is coming unprepared and being unprofessional in front of clients. ARRIVE ON TIME This is a basic best practice not only in real estate dealings. According to Miriam, being early at the venue sets the tone for how the presentation goes. As the owner of Q Estates Management and the managing director of 3Win Realty & Development Corp., Miriam is regularly attending meetings and she says that arriving ahead allows one to settle into

the venue before a presentation, avoiding having to rush and be unkempt. Arriving early also gives you the chance to prepare yourself and your visual aids if you have any. “For brokers and in anything actually where one wants to appear as professional, I would suggest you come on time. In fact, even 15 minutes before the meeting, because that will allow you to relax a little and settle in, and not rush because you’ve found an ample parking space or the venue itself beforehand. If you are meeting with a seller, it also allows you to prepare with them way before the buyer arrives,” she says. PREPARATION IS KEY Whether in media or in business, preparation is a necessity. Unlike in a television or movie shoot where mistakes can be corrected, there are no retakes when making a live presentation to a client, so preparation is very important. More than arming yourself with the right words, coming confident and prepared ensures that the clients feels a professional kind of care from you and not just there to push business. “If there are documents or need-to-know information that are required or that might come up in the meeting, you should already have acquired or researched that way before. If you’re the selling broker, you want to make sure you’ve done your due diligence, so that the person you are selling to does not experience any problems because of your lack of it,” she says. “Always take note that your reputation is also on the line, so you want to make sure that you are showing your fellow brokers and their buyers or sellers the professionalism they deserve. For instance, you should avoid occurrences where you will present a property for sale that will turn out as a problematic property and will cause delay in the process due to

your lack of research,” Miriam says. HOW YOU PRESENT YOURSELF “The way you carry yourself and the way you look are the first measure to your character. It can show that you are trustworthy and also reflect on the kind of work that you do. If you look disorderly, they may think that’s how you work.” Going beyond aesthetics, clients prefers to listen to a presentable speaker, and keen to do business with someone knows how to care for him- or herself,” says Miriam. It is all in the details, says Miriam, as the presentation begins the instant you meet the person or people you are presenting to. “Always practice proper hygiene and present yourself professionally, because they will immediately see that you cared enough to be put together well for the presentation.” “When you introduce yourself, it is important to give them a nice, firm handshake. Not too long, not too short, not too strong, not too limp but just right. Remember as well that eye contact shows confidence and that you are secure about yourself and your job,” she says. FINISH STRONG Even if the presentation did not end in a deal, it is still vital to leave a good lasting impression. Miriam says that business doesn’t end when the presentations are finished, and being appreciative and sending follow-ups can build relationships that all started with that initial meeting. “It would be nice if you could send them birthday cards or Christmas cards, flowers, or a decently priced bottle of wine. Nothing too expensive, but just something they can remember you by. Those little actions will mean a lot to your clients. Apart from showing professionalism and appreciation of their time, this will likewise ensure that you will be on top of their mind in case they need to buy, sell, or rent property in the future,” she says.

PLDT first vice president and head of Home Business Oscar Reyes Jr.

For plans starting at P1,899 a month, subscribers can access compelling entertainment and gaming content from PLDT Home partners and renowned providers like iflix, Netflix, Fox+ and iWant TV at minimal subscription fees. With a footprint of around 2.8 million homes passed as of end2016, PLDT is further expanding the reach of its FTTH network by about 80 percent to 4.4 million homes passed by the end of the year, making available the ultrafast internet connection to more Filipino families in various parts of the country. To further extend the reach of its fiber-speed internet service, PLDT also started to deploy hybrid fiber technologies such as Huawei Technologies’ G.fast which can boost data speeds up to 600 to 700 Mbps over existing copper lines. PLDT envisions that all of its subscribers will be in “smart homes” by end-2018 enabled by PLDT’s combined FTTH and fiber-fast services. PLDT will thus have an unrivaled robust and cost-efficient platform for offering its growing portfolio of entertainment, “peace of mind” and other “Smart Home” services. PLDT invested P300 billion or $6 billion over the last 10 years to roll out the country’s most extensive transmission and distribution network infrastructure which now has 150,000 kilometers of fiber optic cables that transport the growing data traffic of its fixed line and mobile networks.

GLOBAL GATEWAY CLARK ANSWER TO METRO MANILA’S CONGESTION A MODERN city is on the rise in Central Luzon to be the country’s next world-class economic hub outside Metro Manila. The 177-hectare business center, called Global Gateway Clark, is now the top priority location for some of the biggest local and international companies scrambling for prime spots in a fully master-planned property at par with Metro Manila’s Bonifacio Global City. Michael Russell, president of Global Gateway Development Corp., said the ultramodern city is the solution to some of Metro Manila’s economic problems such as over population, traffic and airport congestion. Russell said Global Gateway Clark is

completely livable, disaster-ready and designed to accommodate multinational corporations like airline companies, business process outsourcing firms, healthcare industries and transportation facilities essential to a modern day city. One of the earliest locators in Global Gateway Clark is the Medical City Hospital, bringing the best of the country’s healthcare services to Central Luzon. Close by is the new three-hectare campus of the University of the Philippines in Clark which will accommodate more scholars. Clark, just a one-hour drive from Metro Manila through the North Luzon E x pre ss w ay, b o a st s of wor l d - cl a ss

infrastructure such as an international airport. Philippine Airlines, the country’s flagship carrier, has started to expand its operation in Clark International Airport to fly passengers to local, and ultimately international, destinations. PAL’s senior vice president for operations Ismael Gozon said Clark is very promising to the aviation industry. Other carriers such as Cebu Pacific and AirAsia are also launching new flights from Clark. Airport authorities said that with less traffic, comfort and better flying experience, passengers from Northern and Central Luzon including Metro Manila will now have a better alternative.

An estimated 24 million Filipinos from Zambales, Pampanga, Bulacan and other neighboring cities and provinces stand to benefit from the additional flights. Direct flights to Davao, Puerto Princesa, Busuanga in Palawan and some Southeast Asian destinations are already in place. Global Gateway Clark sits at the crossroads of North Luzon Expressway and Subic Clark Tarlac Expressway and only 30 minutes away from the newly expanded Subic Bay deep-water port and is directly adjacent to Clark International Airport. Once completed, the city will be divided into four zones: Aeropark, Business Park, Town Center and Logistics Park.

Global Gateway Development Corp. president Michael Russel


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