Sunshine ISSUE NUMBER SEVEN
OCTOBER / NOVEMBER 2014
ON THE COV ER
TOG R
PS M HO
ON
PH O
APHY BY STEFANI T
2 SUNSHINE Issue No. 7
s h n u i n e S MAGAZINE
ISSUE NUMBER SEVEN
OCTOBER / NOVEMBER 2014
www.thesunshinemag.com
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in this issue OCTOBER / NOVEMBER 2014
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Behind the scenes with designer and artist Laura Eckerman. Learn the story behind her beautiful kids clothing collection.
Looking for a simple costume idea for your little friends? You've probably got everything you need sitting aruond your house!
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A gulit-free dessert option that you can add to the big Thanksgiving Day menu.
28 CHOCOLATE PIE
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THE STRAWBERRY PATCH
IN EVERY ISSUE: Editor's Note
Celebs With Style
11 6
What to Wear
20
Current Obsession
58
What's in My Bag?
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THE OPPOSITE OF FAR 5
CELEBS with STYLE Kate Hudson has big style! It's no secret that we love anyone with effortless hair and big statement jewelry. Kate's style is light enough for September and warm enough to take her all the way to the New Year.
1. 2.
3.
4.
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1. Flan ne from M l Shirt from T ar a Prada dewell $60 // get $20 // 2 . $500 / / 4. Cu 3. Fringe Ba Jeans g by ff by A my Ka hn $10 0
Need a costume idea for a fall party? Make a bold statement by going simple. Paint on an eyeliner mustache, throw on a top hat, and buckle up your suspenders for a quirky and cool broadway look.
Photo via Pinterest. Follow us on Pinterest! Sunshine Magazine
DR E SS U P Y A ! PL
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COMING SOON ISSUE NUMBER EIGHT WINTER 2014
DECEMBER, JANUARY, FEBRUARY
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RANDOM?
we for one do, over at parapalla.com/blog. polaroid fridge
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We ALL have a collection of interesting facts about ourselves, whether we realize it or not. At parapalla, we’re on a (FUN!) mission to prove it. So check out, be entertained or inspired, and/or share some of your random facts in the Random Fact Friday blog series! A monthly initiative to celebrate & make #lifeaboutlife
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For more info!
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Could you use some extra cash? Do you have a friendly face? Do you get excited about things like clean faces and helping others? Are you a fun person? Would you like to work from home? We want you on our Rodan + Fields Ad Team!
LEANN DANIEL
e 60
e 20
Fashion Contributor
Face
Photographer
ov er
C
STEFANI THOMPSON
EF
HI C R-IN
FOUNDER, EDITO
M E LI S S A T
ER N UR
TAG GGAGE W U L A NE PICK AKENS GS! W A T A HIN TH TING T I C X E AND
NEUTRALS AND POPS OF COLOR
EDITOR'S WISHLIST
! g a T e g a g g Lu
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p hin stra t a h t i w e a r it WATCH A GOLD h everything. W mful of it ar will go w ack it with an geous. r t o s g r 's o t i , alone her way t i E . s t bracele
INDUSTRIAL PENDANT LIGHTS say, "I'm fancy and fun." And isn't that what we all want to say? Yes it is.
TOMS FLATS are more than just a pretty face. They're comfortable enough to wear all day with a dress or jeans.
Lightweight Scarf! A PRETTY SCARF TH AT FA ALSO SERVES IT'S ne NCY NECK-WARMING po cess SER p VIN PURPOSE SHOULD BE A tab of ary fo G c STAPLE IN EVERYONE n 'S ig le or olor r an BOW ht WARDROBE. by dres to yo y ho LS a
fill s u ur ste re ing p ss T it w a ca hank . Ad ith sua sgiv d a po l m ing pc ovi orn e !
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new
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product AN OD
+
DS PR L E I F
ODUC
RODAN + FIELDS ACUTE CARE
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our website!
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WA WE
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s a h c Pur
YOU R
CLEAN
CTS THROUGH
SUN SH INE
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FILL A W RINKLE
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elveteen
CHILDREN'S CLOTHING
A CHAT WITH THE DESIGNER BEHIND A HIGH END BRAND FOR SMALL FASHIONISTAS
D
esigner, Laura Eckerman, tells us, "Velveteen is more than just a clothing collection to me, it’s a little universe where I try to encourage children to feel free and inspired by sounds, colors and textures. I want to inspire them to be brave enough to meet the world with a sense of curiosity."
DESCRIBE YOUR BRAND
Velveteen is about timeless style. It is grounded in a vision of a childhood spent exploring hidden pathways with friends, sharing secrets, and building fond memories. From a design perspective, I’m passionate about the magical balance between beautiful fabrics that are comfortable and soft, colors that are strong and sophisticated, and classic silhouettes that bring everything together.
HOW DID YOU GET STARTED?
After graduating from school, I went to the Fashion Institute of Technology in New York to study textile technology and design. Then I went back to Los Angeles to finish a business degree. Fashion has always been a key career focus for me. When the opportunity arose to find our own production for Velveteen, I jumped at it (despite being 8 months pregnant with my second child at the time). Opportunities don’t often come at the most convenient moment in life, but I firmly believe that you need to take them when they present themselves.
WHAT'S BEHIND THE NAME?
The name was something that I had in mind long before I ever actually knew that I’d be able to pull off starting the brand. I wanted something that conveyed the whimsical and imaginative aspect of childhood without sounding childish. The Velveteen Rabbit was one of my favorite
illustrated books as a child, and the imagery and memories of my father reading it to me at bedtime has always stayed with me. I still have my father’s copy of the tattered old book sitting on my shelf. The fact that velveteen is also a type of velvet fabric was also interesting because it represented the important role that textiles play in the line. I also just thought the name had a beautiful ring to it.
WHAT IS YOUR FAVORITE PART OF YOUR WORK?
It’s so hard to say, because I'm busy working on literally every aspect of the business. Of course, I love the design process. I love to really build the story of a collection, and then watch it come together. The process of creating something can be truly humbling. I’d also have to say that meeting and collaborating with some of the amazing creative minds we work with is also one of the most fun aspects of what I do. To sit amongst peers and discuss the many common challenges and inspirations we share creates a strong sense of camaraderie within children’s design that might not be so prevalent in womenswear.
WHAT ARE YOUR GREATEST CHALLENGES?
I think being an entrepreneur in any industry is challenging. Building something from scratch often means that you’re wearing multiple hats, and that you might not have all the critical skill sets your business needs to succeed. I must give credit to my parents for insisting that I return to school and finish a business degree after my design studies.
The business experience was a huge value as Velveteen has grown. It’s helped me stay focused on doing what is needed to ensure that we continue to grow.
WHAT KEEPS YOU INSPIRED?
Everything! My brain is ridiculously overflowing with ideas and inspirations! My only problem is that there aren’t enough hours in the day to do everything! From browsing my favorite design blogs or illustration artists to watching how children interact with the world around them.
DESCRIBE YOUR WORKSPACE/OFFICE.
It’s a bit of a construction site at the moment because we’re shifting our studio into our first official space this week. Until now, I was fortunate enough to have a small space in the front of our flat where my team and I could work whilst I kept a close eye on the children’s daily activities. Now that they’re both in school and Velveteen has officially outgrown our little space, I’m really looking forward to having a separate studio so my brain can stay focused on Velveteen instead of wondering when the next studio raid will be led by my 2-year-old!
DO YOU LISTEN TO MUSIC WHILE YOU WORK?
Music is such an important part of my life. It is a means of managing stress, and a source of inspiration. Most of my collections begin with a certain mood or feeling inspired by the music I’m into at the moment. I’m constantly running through a little mock catwalk in my head for each collection, and the music really plays into the mood I want for the collection. We’ve done a few behind the scenes videos that are up on the website now and I was so pleased with how the
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music really pulled it all together. It’s the icing on the cake that can either make or break my vision! I go through very distinct phases but some of my “go-to” artists for the studio include Mayer Hawthorne, Mina Tindle, Thomas Dybdhal, Feist and always a little Morcheeba. It’s a very eclectic mix but they’re all really inspiring for different reasons.
WHAT'S THE BEST PIECE OF ADVICE YOU'VE EVER BEEN GIVEN?
To take the opportunities that are presented and never to worry about success, just worry about growing from your experiences and doing the absolute best job you can do. To me, this really boils down to a little mantra that I say every morning with my daughter on the way to school, “Today we’re going to be strong, smart and kind." I truly believe that it’s the job of the adults in this world to encourage all children to be stronger, smarter and more compassionate than the generation before them.
WHAT ADVICE DO YOU HAVE FOR FUTURE DESIGNERS AND ENTREPRENEURS?
My advice is a bit contradictory in that I would say you have to be both the ridiculously optimistic dreamer who reaches only for the stars and refuses to think small (you must lead by inspiring those around you to dream and be bigger than they are), but you also have to ground yourself in the realities of what is achievable at each stage of growth. The only real key to success is hard work and perseverance.
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WHAT to Wear ily Fa m
Dr ess u p
Party! 21
DRESS Target
NECKLACE Forever 21
wn o r b e l b t a t r o f A comss is a mus dre e for fall! hav
BOOTS Swell
BRACELET Forever 21
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HAT
Target
SHIRT
Cotton On
BANDANA
AM ILY
H&M
LE , R O IBUT R T N O C FASHION
AN
IE N A ND
F & L
HIRT Target. S y b a b shirt from
Plain whitpeainted by Leann! Hand
babypants H&M
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This family costume idea is simple and perfect for any fall festivities on your calendar. Leann made her headband, baby Fin's headband, and baby Fin's vest all out of the same tshirt. She added beads and feathers from her craft stash for embellishment. She bought a plain white onesie and painted arrows on it for baby Fin's shirt, and printed a sheriff's badge on cardstock for her hubby's shirt.
MAKE IT AT HOME
Take off the accessories and you're ready for a visit to the pumpkin patch or a little Black Friday shopping.
CUT AN OLD TSHIRT INTO STRIPS, THEN GATHER FEATHERS AND BEADS TO CREATE A PERFECT (AND FREE) HEADBAND.
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Happy
ROCKTOBER Rock your October with a little extra bling. Big jewelry and warm colors will add the right amount of sparkle to your fall look. And please wear cat ears.
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Target
www.target.com
Kevin Murphy
www.kevinmurphy.com.au
J.Crew
www.jcrew.com
CHOCOLA Reci TE p P
e
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E I
INGREDIENTS: FOR THE CRUST: 1¼ cups all-purpose flour ½ teaspoon salt 1 teaspoon sugar ½ cup unsalted butter (cold and cut into half inch cubes) 2-4 tablespoons cold water
FOR THE FILLING: 1 cup half and half ¼ cup unsalted butter 8 ounces bittersweet chocolate-chopped 1½ cups sugar ¾ cup cocoa powder ¼ cup all-purpose flour ¼ teaspoon salt 2 eggs 3 egg yolks
TO MAKE THE CRUST: In a large bowl whisk together flour, sugar and salt. Add butter and mix with a fork until it starts to look like a coarse meal. Add 1 tablespoon of water at a time and continue mixing until a dough forms. Wrap the dough with the plastic wrap and refrigerate for 2 hours. Lightly grease 9-inch pie plate and preheat oven to 350 F. Take the dough from refrigerator and roll out on a lightly floured work surface into a circle about 1 inch thick. Transfer the dough to a pie plate and trim excess of a dough from edges.
TO MAKE THE FILLING: In a bowl whisk together sugar, cocoa powder, flour, and salt. Combine in a sauce pan: half and half, butter, and chocolate. Stir over a medium-low heat until it smooth. Let it cool a few minutes before you add it over dry ingredients and eggs. Add eggs, egg yolks, and chocolate mixture into dry ingredients and stir until well combined Transfer filling to pie crust in pan. Bake 45 to 50 minutes (until the center is set and the edges start to crack) Cool 10-15 minutes before serving.
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BEHIND THE SCENES AT THE
RODAN + FIELDS NATIONAL CONVENTION
Sunshine's Editor-in-Chief, Melissa, packed her bags and traveled to Atlanta for the Rodan + Fields National Convention. She works as a consultant for this cutting edge company to give real people the best skin of their lives. She was there there for the launch of Acute Care, and saw first-hand why Wall Street Journal calls R+F consultants "The darlings of direct sales."
SUNSHINE'S
TOP3
Fall Nail Colors
Urban Jungle
PUTTING
YOU OUT THERE
FOR THE WHOLE WORLD
TO SEE
Socially Trending
Roarrrrange
ADVERTISING & SOCIAL MEDIA MARKETING AGNCY
www.facebook.com/sociallytrending
ESSIE NAIL POLISH IS OUR FAVORITE! IT GOES ON SMOOTHLY AND DOESN'T CHIP. WELL WORTH THE $8 PER BOTTLE!
Fierce No Fear
Evelyn Smith
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S E C A L Pe E w L OV TR A W S E H T
Y PA R R E B
TC H
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T
he Strawberry Patch is an outdoor marketplace filled to the brim with handmade, vintage, and indie craft goods. You'll find everything from soaps and pottery to antiques, chippy furniture, custom lighting, clothing, jewelry, and a wide variety of eclectic vintage finds. The Strawberry Patch takes great pride in bringing the Barn Sale trend to Tennessee. It all started in 2009 in a tiny back yard in Lafayette, TN. In 2011, after a few growing pains, the event was moved to Starlite Farm. Starlite is a family owned farm nestled on the Cumberland River.
HOW DID YOU GET STARTED? In 2003, after quitting my full time job as an Internal Affairs Investigator in the State Prison System to be a stay-at-home mom, I started The Strawberry Patch. It was a creative way to free my mind from the demands of a newborn and 18 month old. I began making children’s clothing, diaper bags, baby blankets, and appliquÊd goods. My handmade goods were sold in several stores across Middle Tennessee. Six years later, I was itching to try something new. I knew I did not want the demands of a brick and mortar with three babies at home, but I yearned to sell things. After some research, I found some information about the "Barn Sale" trend in the Northwest. I visited the Country Living Fair in Ohio where I
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met Gina Bishop. Gina encouraged me to press on with my dream, and that's exactly what I did. I went home and hosted my first Barn Sale in a tiny building/barn in my back yard. I think I had 7 vendors and 50 shoppers at my first event. We were tickled pink! In the beginning, I had a hard time teaching people what Barn Sales were all about. Slowly, the concept began to catch on and the shoppers were hooked.
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HOW DID YOU GET STARTED? After my divorce in 2011, I had to sell my home. I had not worked outside the home in eight years, so I found myself struggling to find a way to support myself and my 3 children. What is so obvious now, wasn’t so obvious then. I moved the event to Starlite Farm, and tripled my number of vendors. I was afraid that if I grew too fast, I might fail. However, the first sale at the farm proved to be extremely successful
and suggested that I would get to proceed on with my dream job of creating and hosting Barn Sales.
style wonderland, full of inspiration and laughter.
WHAT IS YOUR FAVORITE THING ABOUT YOUR WORK?
The most challenging thing about hosting The Strawberry Patch is trying to set myself apart from all the others. When I first started hosting barn sales, there was no competition, so I was inherently different. Within the past year, Tennessee has become a mecca for barn sales.
My favorite thing about hosting The Strawberry Patch Barn Sale is the magic that happens during the weekend of the event‌The combined efforst of the artisans, stylists, musicians, and food vendors create a dreamy farm-
WHAT ARE YOUR GREATEST CHALLENGES?
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Finding a unique set of vendors that carefully select the shows they participate in (and also that haven’t saturated themselves in this area) has become more and more challenging. My inner desire to be different, stand alone, and be an inspiration to others has become a daily battle. I'll do something one way, and when I see someone else doing it I'll move on to something else. This can be exhausting, but it keeps me on my toes and keeps the competitiveness alive. My events are smaller than most because I would rather be tiny and mighty than big and typical.
ANY INTERESTING STORIES FROM THE STRAWBERRY PATCH? At our Spring Sale 2013, a blowing monsoon came through and literally destroyed tons of merchandise. Some of the vendors' booths were floating, about 10 shoppers got stuck in the field, and it was freezing. I went into the shed and just cried (which is funny now). I didn’t know what to do. Mark Galant, a wonderful musician, saved the day by playing all day long. It made us forget how nasty it was. Despite all this, we had over 400 shoppers!
ARTIST SP JESSICA NEAR
IMAGINATION AND WHIMSY FOR CHILDREN OF ALL AGES
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POTLIGHT 43
Jessica Near is the owner and artist
behind Opposite of Far, an Indiana based handmade business that creates unique and high quality open-ended toys. Specifically, Opposite of Far makes felt animal masks and tails for the imaginative child! At Opposite of Far, we believe in encouraging play + expanding imaginations of ALL ages!
HOW DID YOU GET STARTED? This all started out as a dream, as all handmade businesses do. After undergoing emergency back surgery in 2010, I was forced to stop working for several months, A second surgery kept me home and out of work even longer, I struggled with my identity and dwindling work possibilities. It became clear that going back to my previous profession as a preschool teacher or even working part-time as a nanny would be impossible with the high levels of pain in my back. I spent those months in bed sketching and dreaming big. It didn't take long before I started thinking seriously about making my handmade business dream a reality. I took the leap by opening my Etsy shop in January of 2011. I also applied for a few local craft shows. Before I knew it, Opposite of Far was real and prosperous thing! I was living my dream! What started out as a business based on handmade plush dolls and animals quickly turned into a busy mask making business! In the Fall of 2011, I created a fox and owl mask as accessories for the dolls I was making. I then added child sized masks to match the doll masks. Three days after posting the child
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sized masks, I realized they were going to be a huge hit! Since then, I have expanded my designs from 2 (the fox and owl) to over 50 different designs! The plush dolls and animals have stepped out of the spotlight and my true passion really is creating animal masks. An unexpected surprise! I love designing new masks, and take pride in sewing every single animal mask myself! But my absolute favorite thing about this job is seeing photos of kids using Opposite of Far Masks + Tails to engage their little imaginations. It's truly magic!
WHAT'S BEHIND THE NAME? "Opposite of Far" is something my husband would say when people misunderstood his last name. "Near, You know, like 'the opposite of far.'" Once I took his name, I found it hilarious how often I actually had to use this phrase to "spell" my name to people! When I was thinking about what to call my new business, I knew Opposite of Far was the perfect fit. I love witnessing the "ah-ha" moment when people "get" my business name for the first time. Sometimes LONG after we've been acquainted!
WHAT DO YOU LOVE ABOUT YOUR WORK? I love designing new masks! The choices for new animals are endless, so I always have pages and pages of new masks sketched out just waiting to be pieced together in felt! Working with other makers has been a surprising perk to starting Opposite of Far. I have loved collaborating with other artists. it's really humbling to learn I've inspired someone to create something new!
WHAT IS THE MOST CHALLENGING PART OF YOUR WORK? The most challenging part of my job/work has been trying to do it all and feeling completely overwhelmed and stressed. I've been trying to practice the mantra "I can do anything, but not everything." In doing so, I have had to learn to let go and delegate. Hiring help has been by far the hardest decision, but also the smartest decision I've made for my business.
DESCRIBE YOUR WORKSPACE/OFFICE. I moved out of my home office/studio and into a larger, brighter studio in November of 2013. I made the move after realizing every single room in my small home was holding some part of Opposite of Far. There were products, printed orders, stock, and supplies everywhere. I had hired my friend to help part time, but I had no place for her to sit! My new studio is only 5 minutes from home located in an old school building. It's large and bright and most of all, functional! When I signed the lease, the whole room was painted a light purple shade. The first thing we did was paint everything white. The room looked twice as big! I wanted a clean and bright backdrop for all the colors I would be adding with my bolts of felt, photos, props and of course the masks and tails that would eventually pile up everywhere!
WHAT KEEPS YOU INSPIRED? Animals, children, books, color, other artists, trends, and seasons. I feel inspired constantly! I love my customers and seeing their happy, masked kiddos in photos
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reminds me daily why I do this! I love Sharon Montrose and National Geographic for animal photography. I always use real animals when creating a new mask. I want my masks to be friendly to children, but also recognizable and represent to what the animal actually looks like (rather than a cartoon version of the animal). I want to educate children about animals by piquing their interest so they want to learn more
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about each animal they pretend to be when they slip on a mask!
WHAT ARE YOUR MOST POPULAR PRODUCTS? The Fox was #1 for the first 3 years I was making masks with the Owl and Raccoon coming in close behind. Now my most popular masks & tails are the Cat, Wolf, Unicorn, Lion, and Tiger. It's fun to see what is trending and what people love the most!
HOW DO YOU SPEND YOUR DAYS OFF? I'm usually ALWAYS working, especially this time of year! When I do get a chance to take a break, I spend my time with my husband & pets at home. We enjoy the company of our close friends whenever we can. We'll get together with friends and out to eat, see a movie, or play board games. At least once a month, I visit my mom, sister, niece and extended family in Cincinnati. I love to read, but it's been too long since I finished a book!
WHAT'S THE BEST PIECE OF ADVICE YOU'VE EVER BEEN GIVEN? The best advice I've been given (I shared above) You can do anything, but not everything. I have those words printed and hanging above my desk in my studio to remind me daily. I want to do everything! I have a hard time saying no and setting boundaries for myself when it comes to work, so this is a great message to keep close by!
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THANKSGIVING DAY
LIGHT DESSERT OPTIONS Feeling guilty after the big feast? A light dessert option will ease your feelings of remorse and calm your bellly. If you must have a slice of pie (it is Thanksgiving after all), make it a small one. After a cup of hot tea and an exciting game of corn hole, you should be feeling satisfied and energized for a cozy night of laughing around the fire. AN APPLE WILL SATISFY Y FILL YOU UP AND OUR SWE ET TOOTH !
FOR ENERGY, DRINK CHAI TEA. TO CALM DOWN AND REFRESH, DRINK PEPPERMINT.
GET A SMALL SLICE OF PIE OR SHARE A BIG SLICE WITH YOUR AUNT OR SISTER! 46 SUNSHINE Issue No. 7
LIGHT
DESSERT
OPTIONS 47
COSTUME
IDEAS FOR KIDS
OUTSIDE THE BOX OPTIONS FOR THE KIDS WHO REFUSE WEAR A FULL COSTUME
HIP HOP FRESH
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BEDAZZLED CAT
TIGER LILLY
SOME KIDS ARE NOT INTO GOING ALL OUT WHEN IT COMES TO DRESSING UP. No need to run out to your local party shop and buy an expensive costume. You most likely have everything you need at home! Pull out your hats, costume jewelry, sequins, feathers, and paint for an easy, at home costume that can be worn with every day clothing. And dressing up is not just for October! Play pretend year round with these simple ideas. 51
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52 SUNSHINE Issue No. 7
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CURRENT O VINTAGE SNEAKERS ARE A COMFORTABLE SOLUTION FOR THE DAYS THAT REQUIRE LOTS OF STEPS. THEY ALSO ADD A LITTLE SOMETHING UNEXPECTED TO A CUTE ENSEMBLE. THEY ARE COOL, COMFORTABLE, AND TRENDY FOR HIPSTERS OF ALL AGES.
OBSESSION VINTAGE RUNNING SHOES
I've really go that friends on the spo my
I found this fun Ivanka Trump purse at my favorite store -- TJ Maxx! The color is perfect for fall, and I'm now calling it my "big girl bag" because every college grad needs a nice, leather satchel!
(BTW) -check out Hilliary’s Etsy shop if you’re looking for attractive, affordable, hand-lettered prints . . . Designs by Hilliary.
I always try to keep some stationary on hand fo encouragements or thank-yous, and this set from Target was a great find for fall!
This keychain is special to me, because it's from Haiti, where I've gotten to know 200 incredible children over the past couple of years. Life Is Hope, our non-profit based in Jasper, AL, brings love, shelter, food, and hope to six orphanages in Haiti.
I used to ha my nails, be chip a day! lea k m
from Etsy shop owner and one-year out-of-college grad
Hilliary Hallman
Bobbi Brown has THE best, long-lasting lip colors. This is Pot Rouge for Lips & Cheeks in Raspberry.
otten into calligraphy the past year. So much so, s frequently ask me to letter something for them ot . . . so I keep calligraphy and chalk markers in y bag at all times! I found these at Paper Source.
the Original Chalk Ink pen -- extra fine tip
Faber-Castell black, PITT artist pen in Superfine
r
ate painting ecause it would after just one ! Now, I've arned to just keep polish in my purse for quick touchups!
Another awesome TJ Maxx find! I love having a notebook on hand to jot down quick thoughts and ideas!
This was a fun find. A refillable, $5 travel perfume tube from Nordstrom Rack. Perfect for a quick, on-the-go spritz of your favorite perfume!
If you’re looking for some extra eyelash lush, try Bad Gal Lash from Benefit. With the changing leaves also comes changing temperatures, so I try to keep these mini Kleenex packs on hand; I found this fun pattern at Walgreens. PARAPALLA DESIGN SHOPPE FOR SUNSHINE MAGAZINE, 2014
THANKS FOR LETTING THE
h s n u S ine IN