Internet Rates Ad Sizes to choose from: Leaderboard (728x90) & Big Box (300x250) Impressions Per Month 10-19,999 Monthly 12 Months
Cost Per Thousand
$22
$20
20,000 - 29,999 Monthly 12 Months
$17
$15
30,000 + Monthly 12 Months
$12
$10
Other digital media marketing opportunities available including e-mail marketing, rich media, e-edition sponsorships, and more. Contact your account manager for a detailed proposal. Social Media Marketing to include: Reputation management Facebook, Twitter, Mobile Coupons, E-mail marketing, SEM and SEO.
Market Statistics Lahontan Valley News enjoys high readership, with 75% of local adults reading the paper during the course of one week. • Each of our newspapers was cited as the primary ad source* when consumers were making a buying decision. • Reaches 75% of the people who earn more than $100,000 per year. • Reach online readers who have an annual household income of $73,000. The Sierra Nevada Media Group’s array of products and services also reach a premium audience, one that is well educated and affluent.* We reach: • 75% of households earning more than $100,000 • 72% of adults over 35 years of age • 72% of adults who own more than one home • 70% of homeowners in the market • 69% of married households • 67% of adults with a college degree or post-graduate degree Demographics of Lahontan Valley News readership: Male/Female Readership each week: Male: 67% • Female: 82% Weekly Readership by Age: 25-34: 71% • 35-44: 74% • 45-54: 80% • 55-64: 67% • 65+: 77% Weekly Readership by Income Level: $35-$39,999: 62% • $40-$44,999: 73% • $45-$49,999: 85% • $50-$59,999: 65% • $60-$74,999: 79% • $75-$99,999: 69% • $100,000+: 72% Weekly Readership by Educational Level: HS Graduate: 66% • Technical School: 74% • 4-year college graduate: 83% • Post-graduate degree: 70% Weekly Readership by Home Ownership: Multiple property owners: 69% • Homeowners: 76% • Renters: 69% * Source: Wilkerson & Associations, Readership Study
Deadlines Paper Name
Publishing Day
Space Reservation
Lahontan Valley News Nevada Appeal The Record-Courier Sierra Sun North Lake Tahoe Bonanza Tahoe Daily Tribune Lake Tahoe Action
Wed. & Fri. Wed.-Sat. Sunday Wed. & Fri. Sunday Wed. & Fri Thursday Wed., Fri & Sat. Thurs.
Two days prior to publication date by 3pm Two days prior to publication date by 5pm Wednesdays by 5pm Two days prior to publication date by 3pm Wednesdays by 5pm Two days prior to publication date by 5pm Two days prior to publication date by 5pm Two days prior to publication date by 5pm Tuesdays by 9am
Contact an Advertising Account Manager 562 North Maine Street I Fallon, NV 89406 775.423.6041 I lahontanvalleynews.com
Advertising Pricing
2011
Your Investment Calculator
Modular Ad Sizes and Retail Rates Lahontan Valley News
Step 1: Pick Your Frequency Rate
Ad Size
Ad Inches
Actual Size
Open Rate
13-Time Rate
21-Time Rate
40-Time Rate
Full Page
84”
10” x 14”
$605
$485
$440
$400
3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/5 Page 1/8 Page 1/12 Page 1/16 Page 1/32 Page
63” 56” 42” 28” 21” 15” 10.5” 8” 6” 4”
10” x 10.5” 6.611” x 14” 10” x 7” 3.222” x 14” 4.917” x 7” 4.917” x 5” 4.917” x 3.5” 3.222” x 4” 3.222” x 2.5” 1.528” x 2.5”
$500 $465 $350 $275 $205 $175 $120 $75 $55 $45
$400 $370 $280 $220 $165 $140 $95 $60 $45 $35
$365 $335 $255 $200 $150 $125 $85 $55 $40 $30
$330 $305 $230 $180 $135 $115 $75 $50 $35 $25
Open Rate
13-Time Rate
Full Page
3/4 Page
2/3 Page
Publication
Actual Size
Open Rate
13-Time Rate
21-Time Rate
40-Time Rate
Full Page
84”
10” x 14”
$680
$545
$495
$450
Tahoe Daily Tribune
3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/5 Page 1/8 Page 1/12 Page 1/16 Page 1/32 Page
63” 56” 42” 28” 21” 15” 10.5” 8” 6” 4”
10” x 10.5” 6.611” x 14” 10” x 7” 3.222” x 14” 4.917” x 7” 4.917” x 5” 4.917” x 3.5” 3.222” x 4” 3.222” x 2.5” 1.528” x 2.5”
$555 $525 $395 $300 $225 $200 $125 $80 $65 $45
$445 $420 $315 $240 $180 $160 $100 $65 $50 $35
$405 $380 $285 $220 $165 $145 $90 $60 $45 $30
$370 $345 $260 $200 $150 $130 $80 $55 $40 $25
Action
21-Time Rate
40-Time Rate
Full Page
84”
10” x 14”
$1,260
$1,005
$915
$830
3/4 Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page 1/5 Page 1/8 Page 1/12 Page 1/16 Page 1/32 Page
63” 56” 42” 28” 21” 15” 10.5” 8” 6” 4”
10” x 10.5” 6.611” x 14” 10” x 7” 3.222” x 14” 4.917” x 7” 4.917” x 5” 4.917” x 3.5” 3.222” x 4” 3.222” x 2.5” 1.528” x 2.5”
$1,035 $1,005 $820 $585 $470 $400 $270 $185 $150 $75
$830 $805 $655 $470 $375 $320 $215 $150 $120 $60
$750 $730 $595 $425 $340 $290 $190 $135 $105 $55
$685 $665 $540 $385 $310 $265 $175 $125 $100 $50
1/5 Page
1/8 Page
1/12 Page
1/16 Page
1/32 Page
Base Rate
# of Days Per Pub
Starting Investment
Number of Sub Total publications
Number of Days
Subtotal
The Record-Courier Lahontan Valley News Nevada Appeal (Daily) TOTAL *Add 15% for Sundays in the Nevada Appeal
Multiply the base rate by the percent discount you receive for the number of publications your ad runs in. Multiply the subtotal for each publication by the discount for the number of days your ad is running. Multiply the subtotal by the number of days the ad runs in that publication. Add the subtotal for each publication to get your total weekly investment.
Ad Sizes 4 = 25% discount 5 = 30% discount 6 = 35% discount 7 = 40% discount
Number of days per week 1 = 0% discount 2 = 10% discount 3 = 20% discount
15” tall
Discounts 4 = 25% discount 5 = 30% discount 6 = 35% discount
2/3 Page: 4 col x 14” 6.611” x 14”
14.25” tall
* Add an additional 15% for the Nevada Appeal Sunday.
Example: Rate: Open Rate Size: 1/4 page ad Run Dates: Sierra Sun - Wednesday and Friday, Nevada Appeal - Saturday, Action - Thursday Number of Publications: 3 = 20% Discount Number of Days Running: 4 = 25% Discount Sierra Sun: $225 x 20% = $180 x 25% = $135 10.75” wide 6 columns or 10” wide Per Insertion x 2= $450 For Two Insertions Nevada Appeal: $330 x 1= $330 x 20% = $264 Full Page: 6 col x 14” x 25% = $198 Per Insertion 3/4 Page 10” x 14” 6 col x 10.5” Action: $225 x 20% = $180 x 25% = $135 Per Insertion 10” x 10.5” Total Investment: $450 + $198 + $135 = $783
Number of Publications 1 = 0% discount 2 = 10% discount 3 = 20% discount
Total Investment
North Lake Tahoe Bonanza
Nevada Appeal 13-Time Rate
1/4 Page
Sierra Sun
Ad Inches
Open Rate
1/3 Page
Step 4: Add Up Your Discounts & Find Your Total Weekly Investment
Ad Size
Actual Size
1/2 Page
Step 3: Pick Your Publications and Run Dates
Sierra Sun, North Lake Tahoe Bonanza, Tahoe Tribune, Action, The Record-Courier
Ad Inches
40-Time Rate
Step 2: Pick Your Ad Size
* Contract required for frequency rates. Price is per insertion. Color is included in all ads.
Ad Size
21-Time Rate
1/2 Page Vertical: 3 col x 14” 4.917” x 14”
1/2 Page Horizontal: 6 col x 7” 10” x 7”
1/3 Page: 2 col x 14” 3.22” x 14”
1/5 Page: 3 col x 5” 4.917” x 5”
1/12 Page: 2 col x 4” 3.22” x 4”
1/16 Page: 2 col x 2.5” 3.22” x 2.5”
1/3 Page Horizontal: 6 col x 4.5” 10”x 4.5”
1/4 Page: 3 col x 7” 4.917”x 7”
1/8 Page:
3 col x 3.5” 4.917”x3.5”