THE
ISSUE 07/JANUARY 2015
Vintage Business
MAGAZINE TURNING YOUR TIMELESS PASSIONS INTO ENDLESS PROFITS
Digital Image Power You'll thank us for telling you how to get it right
Meet Your Dream Customer - She's here Get Chosen! Beat the list to that chosen fair and get selling!
Kirstie Allsopp Dares You! Craft your way to world Pomination!
IN THIS MONTH'S ISS CLOTHING UP THE VINTAGE The Vintage Shop: How to get your business under way the virtual way. Our editor investigates why some shops fail where others succeed. We show also you how to make the best out of your marketing the online way for next to nothing.
MAKING IT OUT OF NOTHING In Claire Hughes' recent book, 'From Passion to Profit' she enlightens us with the apparent ease of starting your own craft business. Yet how do you get from poodle toilet roll covers to the world pomination of Kirstie Allsopp? Michelle Hatcher investigates the phenomena which is Ms Allsopp.
GET HUNTED
This week, author, Annie Browne talks to us about the golden rules for getting selected at your desired vintage or craft fair. She offers her four most tried and tested rules to getting picked out of the bunch. In a era where competition is higher than it ever was, she will guide your the process with ease, making sure you make the best of your chances.
A business in a box
DEAR CHRONIC ENTREPRENEUR There is much that's sniffed at when you start your own business. Assuming your friends and family don't think you're completely mad, you might only have your self doubt to worry about. Amanda Martin dives deep into the soul this week and asks, is it easier just to take to employer-dom and sink the creative spirit?
Roger Saul and the girl from Mulberry
How one of these (above) can transform your business.
He started off with a few quid from his mum. Now he is a celebrity and a highly successful entrepreneur. Who is Cara and why she was able to pull a rabbit out the bag for him.... This week's team are: Michelle Hatcher: Editor Writers: Bexi Owen, Annie Browne, Amanda Martin, Wendy Moore, Dawn Statham-Lowe, Sophia Isabella and Frank English
SUE
January 2015
When I started writing for the vintage scene back in December 2013, I had the single track mind which was convinced that vintage stopped at clothes and housewares. This was probably the case for many years, but our industry has developed in such a way that we embrace everything. It isn't just wearing vintage, it's making it, living it and breathing it. That's why the magazine has warmly welcomed the craft, the art, the painting, recycling and upcycling of this world. It is all nostalgic and everyone has a place here. This week, we look at the online world of the market place and the ups and downs of those who sell there. I am delighted to see contributions from Annie Browne who is a successful writer and blogger in her own field. So sit back, be inspired and be warmed with this month's issue, With best wishes,
Michelle
Hatcher
The Editor
Making it out of nothing Crafting, stitching, rag rolling, varnishing, reworking - everyone is doing it, but is there really a business making something out of nothing? Michelle Hatcher goes to investigate our love of the sticky stuff
It's a joyous occasion don't you think? When you're presented with something created by your little offspring has spent all morning at preschool making you. You treasure it don't you? This little thing built with glue, glitter and a toilet roll. You are not sure what it's for, but it's yours to keep. And I will bet if you children are now old enough to be presented with their children's masterpieces, you still have theirs in the loft! It is no wonder that we warm to the idea of making things for a profitable cause. Etsy and the like are shining examples of this wonderous creative world which urges us to make haste to Hobbycraft and fill the basket. Yet how many of us actually succeed in making a living out of it, or is it forever destined to remain the second hobby of the stay at home mum?
to be made for sure, but you have to be good enough. 'That's the key' Says one crafter, 'You have to be patient too. But it must be remembered that you can't just sell on line. You have to be doing the local fairs too. Nothing beats face to face marketing in a town hall.' So, the balance is what's required. In a world where we are fast paced and high wired techno wizzes, is there still a place for the arty? Indeed yes!
We might all be strapped up to our iPads and iPods and tweeting every five minutes, but there is a call from the past which draws us curiously into a banner in the street marked 'craft fair here today.' There is something strong and deep in our systems which Folksy is crammed with dainty pieces of this and that urges us to support local trade and not just the while colleges and night schools all around the UK bakers in the village. We admire skill. It is inbuilt are filled to the classrooms with people bringing in within us to appreciate good quality produced out chairs to rework and upholster. There is a business of someone's front room in front of EastEnders
The Kirstie Allsop way You have to hand it to her, she is a money making machine and it is because of her passion, drive and status, that she has managed to launch craft into our homes on a frightening scale. Her long awaited Handmade Fair finally made it to Hampton Court last summer in 2014, and she is set to be back again this year in September. I urge you to go, take it all in, and watch as many of the demonstrations as possible. It is an eye opener to say the least
Last year, I was lucky enough to be offered tickets to attend the Handmade Fair by Kirstie Allsopp at Hampton Court. It was her first fair on this scale and its set to start a trend of annual pilgrimages in the same vein. It is high end craft, but don’t be fooled by this lovely, voluptuous creature zipping around the show in her golf caddy playing the darling hostess. This is a serious business here and behind the scenes, future crafty pitchers need to be prepared for hard graft. For starters, the fees for pitching up and kipping over the long weekend in a local hotel is going to set you back. This is the posh end where Surrey meets London and there isn’t a Premier Inn to be seen for miles (apart from the one in Chessington but that’s expect to fill up to book early.) For a welloiled plan of determination to work smoothly, set aside at least £1000 for travel and stoppage for the long weekend (three nights away.) But it’s not all give give, give, there is the private party on the Saturday night to look forward to, where you will
receive a firm hand shake (possibly from the lady herself) and a glass of Asti. It’s also a good chance to network a bit and have a good old gossip with the fellow tradies. Over all, it’s an experience, and an atmospheric one that I stress, attending pitchers should milk for all it’s worth ever more after. Plaster it all over your merchandise, website and marketing material for all eternity – that ‘I traded at Kirstie Allsopp’s HM Fair!’ sticker. If you are lucky to get ‘THE call’ from the KA team prior to the event asking if you would fill up a corner of a tent for them, then go for it. By the Tuesday after, you will be thoroughly exhausted, possibly broke, yet you will enjoy the fact that it’s an event where women and girls can get together, have a lot of laughs and fun without having to think of the men. It’s exhilaratingly worth it and at least, it will give you something to talk about on all your social media platforms for ever more.
TVB Magazine / April, 2013
54
Collecting old and used antiques is a passion for many. An antique is considered as one of the most important sought items, but are they worth elit. Donecsit Loremand ipsum dolorafter sit amet, consectetur adipiscing turpis dui, sit Quisque auctor, lacus theiramet weight in gold or amet dust?molestie justo. By sed fermentum volutpat, neque nisl Sophia rhoncusnisi, Isabella ac vulputate libero diam vitae justo. Aliquam varius adipiscing tempor. Quisque auctor, lacus sed fermentum volutpat, neque nisl Theyrhoncus are found in everyLorem house oripsum office. Old antiques crafted with precision and care. It is nisi. dolor sitare amet.Donec sit amet impossible to find any fault with these items and accessories. They offer grandeur because o turpis dui, sit amet molestie justo. Lorem ipsum dolor their classic magnificence. They are designed with patterns that bring life to the old era and amet, consectetur adipiscing elit. Donec sit amet age.sit In today sm turpis dui, sitamet molestie justo. Donec sit amet not easily available in normal furniture stores. Are you on the lookout to buy or sell antiques for your house? In case, your answer is yes, it is strongly recommended to try visiting various turpis dui, sit amet molestiejusto.Quisque auctor, online portals. lacus sed fermentum volutpat, neque nisl rhoncus nisi, ac vulputate libero diam vitae justo. Quisque Buying or selling antiques is not an easy task in this modern world. However, with the help of auctor, lacus sedfermentum volutpat, online portals you can now buy and sell antiques from the comfort of your home. Every person neque nisl about rhoncus nisi, ac vulputate is more concerned new and improved furniture and accessories that helps in adding libero diam Aliquam varius beauty to their home.vitaejusto. However, antiques are unique and add beauty to the house in the most exclusive way possible. They are not easyauctor, to be found. They are rare and having them in your adipiscing tempor. uisque house is a great advantage. Antiques could be furniture, glassware, porcelain, pottery, lacus sed fermentum volutpat, collectibles, and arts, antique nequeantiques nisl rhoncus nisi. jewels and watch and more. The best and great way to buy or sell antiques is through online portals. With the help of antique classified ads you will Lorem ipsum dolor be able to get information about every antique that you are trying to get hold of. sitamet.Donecsit ametturpis dui, These online classified advertisements help in informing where you can find or sell your desired loved antique pieces. Earlier, buying and selling antiques was considered as a sit and amet molestie lucrative business. People used to earn loads of money as antique pieces are rare to find. The justo.Quisque person to bid at the highest auctor,lacus sed rate was given the accessory. It was done in the auction halls. However, with the new technological development you can do so online. These online portals fermentum are an easy way to auction, buy and sell antiques effectively. They are absolutely free and you nequethere. If you have problems in or need a description or estimate you can volutpat, post your belongings rhoncus can nisl seek help from professional art appraiser online. They have immense knowledge in this fieldnisi, and offer the right price to sell antiques. The art appraisers have worked with renowned ac vulputate and libero famous collectors and antique buyers and hence know the tricks and techniques of the diam vitae auction world. The professional team has years of experience in buying, selling, and appraising justo. which make them best in consultation, skill, and expense. It helps in connecting with the global market. Online portals and classified ads are known as the right place to buy and sell your precious antiques. To buy and sell antiques you can browse through their various plans such as bronze plan, silver plan, gold plan, and platinum plan. All of the products are categories into art, collection, furniture, home decoration and jewelry, and watches which makes your buying and selling process easier. For more information, take a quick look at the website. About The Author Sophia Isabella is the author of this article on art appraiser online.
6
Magazine / April, 2013
Thinking about reading some more?
Then we would love to see you HERE