The Vintage Business issue 6

Christmas 2014 Issue 6

Vintage The Business Wayne Hemingham Godfather of vintage festivals

When a man pulls in over 30,000 footfall, who else could he be?

Faceless Book How much of your social persona is really you?

Is your business ready for Christmas?

Don't panic, we have all the answers

The Great Vintage Make Over We show how much we've grown up Features

How To Videos

Comment

Interviews

Feature writer: Michelle Hatcher tvgproductions@outlook.com

Letter from The Editor

Assistant writer: Bexi Owen: bexiowen@live.co.uk

TVGProductions is a publishing company designed to promote commerical publications for the vintage, upcycling and retro industry.

As you can see we have completely redefined the role of TVG in the field.

As 2014 draws to a close, we have looked back over a year in business which has seen us take many forms.

Starting out as a vintage trader, I have returned to journalism with renewed vigour. We have launched TVG Magazine which has now, grown up, if you like and will continue to provide you every angle of vintage business not covered anywhere else.

This month I have taken a more discerning interest in how we shape our futures in to 2015. It appears to have been a year where those around me have been faced with life changing events - welcomed or otherwise. From now on, we shift our course and a new demand for TVGProductions takes shape.

I aim to bring you that change full of inspiration, creative activity and a new future for us all in the vintage field.

I hope you will take the next steps with me on this journey to self discovery in this age-old love we share in nostalgia.

The Editor

The Vintage Business

Swindon, Wiltshire London TVGProductions Copyright 2014

Front Cover and inside page pictures: With kind permission from Claudia at Deadly Is The Female (facebo ok) Deadly Is The Female (website) Deadly Is The Female (instagram)

Contents in Issue 6: Features

Front cover photography: Kevin Mitchell

Page 4 to 5 Social Media probing - how of the real you is in your profile and your business profile?

".....It was ÂŁ6 rent for the stall and we took Page 12 to 13 ÂŁ80 the first day. It just took off from there..." Wayne Hemingway MBE is literally the godfather of the vintage festival, so what drives him?

Page 27 Is your business ready for Christmas?

Featured films and documentaries in this issue:

Wayne Hemingway MBE interview

Jennie May on social media marketing for business

Helen Lindop taks about hashtags on social media for business

How far away are 'YOU' from your social media editor goes in search profile? Our of the pyschological truth behind what we project on the net, and what is really us...

By Michelle Hatcher One of the biggest worries that small business owners have in the 21st century is not actually whether they have the right image, the right suit, or even the right phone which makes all the right noises on a tube train, but their social presence.

Did you know, that more people consider their social media profile more important that their real one – the real one, is, of course, the one when you look in the mirror? The next time you hook up with your pals at the weekend, do a little experiment – look at their social media profiles on facebook and Twitter and any other site they might be registered on that you know about (don’t become too much of a detective here, you’re not stalking them!) And view it objectively. Look at the photo, what do they say about themselves, look at the interaction they are engaged with, their blog and all the other pages that they use to symbolise themselves as a figure in business. Now, don’t

figure in business. Now, don’t worry if your friends are not high flying merchant bankers or stock brokers, in fact, this experiment is better on someone who has a craft business or similar. Write down what you see.

So, when you rock up the pub or the café at the weekend for your weekly natter, take a look at who greets you when you see them. Do they shape up or dull themselves down face to face or over the net? It is surprising how many you will know who, to be honest, you probably wouldn’t recognise if come across them unknowingly on line.

Now, this is far from saying that everyone in business on the net is a liar – far from it! All this is doing is pointing out the way we portray ourselves over the net, is usually very different from the person we are in real life.

Want to read the next 26 pages?

You can, at www.thevintagebusiness.com