Toolboxes Industrial Design & Product Development
University of Halmstad, Sweden April, 2006
International Team Group Members
Camilla Schough Biomechanical Engineer and Product Development | University Halmstad | Sweden
Lars Uddstrand Engineer and Product Development | University Halmstad | Sweden
Brian Devine Industrial Design | University of Kansas | USA
Peter Schreckensberger Design Management | University of Applied Sciences Salzburg | Austria
Overview Content of the Presentation
1. General Background Introduction / History
2. Project Design Process Approach Methology
3. Problem Analysis Environment Research User Interview Target Group Marketing Research
4. Problem Definition Task-Project Definition
5. Ideation-Phase Brainstorming Mindmapping Functional Analysis Morphological Box Scenario Management
6. Concept-Phase Development Concept A|B|C Feature List Overwiew - Open Discussion
1. General Background Introduction / History
History of Tool Transportation 800
Wooden toolboxes are used
1500
Thin plate is developed
1910
First plastic bakelite is developed
1930
Polystyrene and PVC is developed
1956
Moulding becomes industrial whith the plastic feeding screw
1980
Plastic molding becomes CNC automated, mass production
2000
Globalization, rapid prototyping, encourage Different material and functions
Industrialisation Mass Production of Toolboxes
2. Project Design Process
1. PROBLEM ANALYSIS
Approach Methology
Week 12 - 13
Marketing Research / Environmental Analysis SWOT 5 Factory Model Perceptual Map Brand - Identity Wheel Attitude - Map
Means - End Chain Brand - Lead Wheel Branding Triangle Semantic Brand Etc.
Brand Strategy
Week 17 - 13
Segmenting | Targeting | Positioning
2. IDEATION PHASE Solution Versions / Concepts Brainstorming Sketching
Means - End Mind Mapping
Concepts
A B C
26. April 2006
Week 21
Week 14 - 20
3. REALIZATION PHASE Problem Solving / Specific CAD Modelling
Technical Optimzing
Product Language Guidelines (Corporate Design) Usability Shape |Material |Color Interface Interaction
4. FINAL RESULT Optimized Product Unified / strategic product family
Target group optimized design
3. Problem Analysis Environment Research
Tool Store / Building Site
-
similar product shapes and colors similar product functions shape depends on the user open- vs. closed-case hard- vs. soft-case
-
private vs. industrial use transport of tools from one place to another transport of tools could be better organized different boxes who don´t fit together too many unused tools were taken to the building site
3. Problem Analysis User Interview
Transport · · ·
Heavy weight, no problem Problems with wheels Non-ergonomic transport
Shape / Color of the Case (External) · · · · · · · ·
Non-ergonomic handle Shape of the case It´s easier to carry a not too high case Color code Understand which side is the top Possibility for Labels Customized cases Frequently used tools outside the box
3. Problem Analysis Target Group
Serviceman
Industrial Electrician
Carpenter
Plumber
3. Problem Analysis Marketing Research
Product Portfolio Toolboxes
Toolchest
Assortment Boxes
Storage Cabinets
Benchmark Competitors
Perceptual Map Competitors
Broad Product Range
*
* *
Inconsistent
Consistent
*
*not only toolboxes Narrow Product Range
4. Problem Definition Task-Project Definition
Conlcusion of Problem Analysis / Research
- a lack of effective toolbox transportation - time-consuming - no smart system to organize tools used for different kind of assignments - raaco have a good image of quality, but they are inconsistenct in design
5. Ideation-Phase Mindmapping
5. Ideation-Phase Brain Storming
Ways to transport tools
Beaming Delivered Straps Roll (carpet) Vacuum pipe Magnetism Wheels Ramp Escalator Tanks tread Remote control Traceable Bike Cylinder Helium filled Zip cord Parachute
Sail Robot (helper) Rapid prototyping Cherry picker Slide Hovercraft Air pressure Backpack Trolley Golf trolly Suction cup Snake movement Millipede Trail 3 wheel system Wheel-Barrow
5. Ideation-Phase Morphological Box
Transport
Module stacking
Organization
boxes
123
walls
Legos
magnets
ABC
color
numbers
letters
shapes
comination
internal plug
cord clips
belt
radio
magnet strip
GPS tracking
alarm
Opening
Features
Security lock
lock / chain
sitting
standing
Benefit
lamp
waterproof
cupholder
clamps
5. Ideation-Phase Scenario Management
Electrician´s Schedule Process
Electrician´s Tool Groups Color Code color
A LABEL MAKER
Primary Equipment B
Secondary Equipment C
Components D Personal
Carpenter´s Schedule Process
Carpenter´s Tool Groups Color Code color
A
Primary Equipment B
Secondary Equipment C
Components D Personal
6. Concept-Phase Development
6. Concept-Phase
Concept
A
Multifunctional Base Multifunctional base with a frame of metal and the combination possibility with different kind of tool boxes. Transport functions: - Backpack - Trolley - Shoulder strap - One hand - Two hands - Transport with crane
Concept
A
Concept
Backpack Toolchest A chest unit with several changeable drawers in different sizes. Transport functions: - Backpack - Trolley - One hand
B
Concept
B
Concept
C
Rolling Workstation Units that can be used as separate tool boxes or stacked to a rolling workstation. Individual units with special features, customer can assemble their own workstation for their unique demands. Transport functions: - Trolley - One hand
Concept
C
6. Concept-Phase Feature-List
Lock lock
Integradet Electric Wire Electric Plugs internal plug
Light lamp
First Aid
Color Code color
Basic Equipment (outside) magnet strip
6. Concept-Phase Overwiew - Open Discussion
Concept
A
Concept
B
Concept
C
Multifunctional Base
Backpack Toolchest
Rolling Workstation
Multifunctional base with a frame of metal and the combination possibility with different kind of tool boxes.
A chest unit with several changeable drawers in different sizes.
Units that can be used as separate tool boxes or stacked to a rolling workstation. Individual units with special features, customer can assemble their own workstation for their unique demands.
Transport functions: Backpack Trolley One hand
Transport functions: Backpack Trolley Shoulder strap One hand Two hands Transport with crane
Transport functions: Trolley One hand
lock
internal plug
lamp
Feature
color
magnet strip
Thanks! End Mid-Presentation
Final Presentation Industrial Design & Product Development
University of Halmstad, Sweden May, 2006
Project Design Process
1. PROBLEM ANALYSIS
Approach Methology
Week 12 - 13
Marketing Research / Environmental Analysis SWOT 5 Factory Model Perceptual Map Brand - Identity Wheel Attitude - Map
Means - End Chain Brand - Lead Wheel Branding Triangle Semantic Brand Etc.
Brand Strategy
Week 17 - 13
Segmenting | Targeting | Positioning
2. IDEATION PHASE Solution Versions / Concepts Brainstorming Sketching
Means - End Mind Mapping
Concepts
A B C
26. April 2006
Week 21
Week 14 - 20
3. REALIZATION PHASE
23. May 2006
Problem Solving / Specific Function
Appearance
Product Language Guidelines (Corporate Design) Usability Shape |Material |Color
4. FINAL RESULT Optimized Product Unified / strategic product family Target group optimized corporate design
Approach Methology BRAND IDENTITY Identity Prism Steering Wheel
APPEARANCE Shape, Material, Surface, Dimension
POSITIONING Active versus Future Market
Future Feature
FUNCTION Opening Mechanism Stackablility Transport
? Strategic Design Language
IDENTITY FEATURE Color Code Most Used Tools
Approach Methology BRAND IDENTITY Identity Prism Steering Wheel
APPEARANCE Shape, Material, Surface, Dimension
POSITIONING Active versus Future Market
Future Feature
FUNCTION Opening Mechanism Stackablility Transport
? Strategic Design Language
IDENTITY FEATURE Color Code Most Used Tools
1. Positioning
Benchmark Competitors
Product Portfolio Toolboxes
Toolchest
Assortment Boxes
Storage Cabinets
Perceptual Map Competitors
Broad Product Range
*
* *
Inconsistent
Consistent
*
?
Strategic Design Language
*not only toolboxes Narrow Product Range
Product Range Current
Home-Use
Professional Work
Progressive
Professional
Traditional
Home-Use
Product Range
Professional Work
Progressive
Progressive
?
Strategic Design Language
Professional
Traditional
Home-Use
Home-Use
Future
Task-Project Definition
Define a strategic design language for existing and new Raaco products. The new Raaco appearance should be a design standard for the next 15 years. The unique design should increase the brand recognition and emphasize Raaco´s high quality products.
- the team members-
Approach Methology BRAND IDENTITY Identity Prism Steering Wheel
APPEARANCE Shape, Material, Surface, Dimension
POSITIONING Active versus Future Market
Future Feature
FUNCTION Opening Mechanism Stackablility Transport
? Strategic Design Language
IDENTITY FEATURE Color Code Most Used Tools
2. Brand Identity
Brand Identity Prism Current Appearance
Sender View
Long-Term Investment Multifunctional Systems
ce n ra a pe
Bi-Manual
Pe rso na li
ty
Masculine Generation Independent
Culture
Relationship
External Oriented
Ap
Different Scope Of Applications
Technical Interested
Re Cu flect sto ion me r
ya a rtr er o -P om f l Se Cust
Receiver View
Middle-Class Typical Assignment of Family Activities
l Brand Allegiant Expertised
Internal Oriented
Resistant Material
Brand Steering Wheel Current Appearance
Competence Raaco´s strong plastics Advanced Systems
Tonality Confident Scandinavian Established Multifunctional
Quality Versatileness Functionality Environmental Awareness
Benefit & Reason Why Left-Hemisphere
Brand Image Right-Hemisphere
Brand Expression Trigger Words
High-End
Loyalty Safe Environment Independence
Professional
Proud of Work Futurity
Intelligence
Home-Use
Joy Leisure
Progressive
Adventure Creativity
Brand Image Mood Expression
Working for your
Independence
we make the system
Approach Methology BRAND IDENTITY Identity Prism Steering Wheel
APPEARANCE Shape, Material, Surface, Dimension
POSITIONING Active versus Future Market
Future Feature
FUNCTION Opening Mechanism Stackablility Transport
? Strategic Design Language
IDENTITY FEATURE Color Code Most Used Tools
3. Appearance
Expression Existing Product Range
base-product
Expression New Shape
real man
stable
masculine
unique versatile
functional
heavy tools adaptable stackable
easy to use modular
independent freedom
intelligence logical organized
Expression New Shape
masculine functional
independent intelligence
Expression New Shape
masculine functional
independent intelligence
Expression Guideline Total Appearance
Shape
Material / Surface
Color
Handle
Approach Methology BRAND IDENTITY Identity Prism Steering Wheel
APPEARANCE Shape, Material, Surface, Dimension
POSITIONING Active versus Future Market
Future Feature
FUNCTION Opening Mechanism Stackablility Transport
? Strategic Design Language
IDENTITY FEATURE Color Code Most Used Tools
4. Function
? Opening Mechanism
Serviceman
Plumber
Opening Mechanism
Close Toolbox
Drawer Chest
Staggered Drawers
Opening Variant 1
Opening Variant 2
Transport
Pull & Turn Handle Opening Mechanism
Stackability
Dimensions Standardised Top-View
Din A2
Box Size Standard and Big Box
Din A3
Approach Methology BRAND IDENTITY Identity Prism Steering Wheel
APPEARANCE Shape, Material, Surface, Dimension
POSITIONING Active versus Future Market
Future Feature
FUNCTION Opening Mechanism Stackablility Transport
? Strategic Design Language
IDENTITY FEATURE Color Code Most Used Tools
5. Identity Feature
insert
Existing Insert Boxes
insert
lock
Lockable
insert
lock
color
A
Primary Equipment B
Secondary Equipment C
Personal Color Coding Components
D Personal
color
Personal Color Coding
insert
lock
color
magnet strip
Most-Used Tool System
insert
lock
color
magnet strip
First Aid
insert
lock
color
magnet strip
internal plug
Internal Plug and Wire System
Approach Methology BRAND IDENTITY Identity Prism Steering Wheel
APPEARANCE Shape, Material, Surface, Dimension
POSITIONING Active versus Future Market
Future Feature
Strategic Design Language
FUNCTION Opening Mechanism Stackablility Transport
IDENTITY FEATURE Color Code Most Used Tools
6. Strategic Design Language
Existing Prodoct
New Prodoct
Front View
Front View
TopView
Product Family
Approach Methology BRAND IDENTITY Identity Prism Steering Wheel
APPEARANCE Shape, Material, Surface, Dimension
POSITIONING Active versus Future Market
Future Feature
Strategic Design Language
FUNCTION Opening Mechanism Stackablility Transport
IDENTITY FEATURE Color Code Most Used Tools
8. Future Feature
Raaco Storage Solution
Cooperation
IT / Electronic Company
New Competitive Advantages
Organizing Box Technology
Future Feature