COURTESY GBD
CLUB NEWS
(top to bottom) Looking west and east.
New Front Entry Desk: Architecture and Design
T
he responsibility of designing an entry that properly represents the Multnomah Athletic Club and welcomes all that come to use the facilities has been a difficult task not taken lightly by the architect and the various committees involved in the process. The front desk, in its new location opposite the vestibule, will be the first area people see when entering the building. Therefore, the design solution needs to not only introduce people to the club, but also continue to preserve the design intent of one of Portland’s most iconic northwest interiors. MAC is an early example of the work of Greg Baldwin, a partner at Zimmer Gunsel Frasca, who is responsible for many important landmarks in and around Portland. It was built in the brutalist architectural style, which relies on the beauty of an exposed concrete structure to signify both a sense of organic integrity and strength. The club is one of the few buildings that successfully marries the brutalist style with what is known as northwest modernism.
The delicate balance between the concrete shell and the use of native woods, natural light and horizontal lines on the interior are best showcased in the detailing of the first floor public spaces, and preserving the integrity of the original design is of great importance.
The choice of blackened steel for the cladding of the wall behind the front desk best responds to comments received in the membership survey, and is the preferred scheme of GBD Architects, the Ad Hoc Entry Committee and the Property Committee.
This year’s membership survey informed the decision to use the Winged M logo in the design of the front reception area to represent the club in a manner that will stand the test of time. The quality of the materials and detailing, as well as the use of proper lighting, are key to communicating the mission of the club as a premier sports facility and its commitment to serving its community.
Blackened steel’s subtle coloration brings an organic quality to the material while evoking a sense of strength and timelessness. It also creates a distinct contrast with the brass logo to help enhance its presence.The choice also helps avoid adding another texture to the lobby, in addition to carpeting, wood soffits, side walls and natural stone.
For this reason, the logo and the name of the club will be constructed in brass — a timeless material that speaks of quality. Using the same material for the logo and the club’s name on the front desk naturally ties the two elements together architecturally. The logo will also be backlit and the entire surface will be lit from above.
—Donna Wax, Ad Hoc Entry Committee Chair
DECEMBER 2020
| The Wınged M |
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