Are you sure.

Service Learning Entrepreneurship and Project Management

CM2 2020 Scott Hibbard and Levith Andrade Cuellar

D Que

How can we tea of branding, project manage fashion brand?

Proje Overv

The project young entrepren City with th knowledge to ma visions a rea development of and a marketing

riving estion

ach the concepts marketing and ement to build a

ect view

provided two neurs in Panama he necessary ake their brand ality with the f style guide g strategy.

The S They introduced us to their brand and asked us to help them build a website for it.

We met Maale and Lore in Panama City.

We aga mo hel

We offered our help in setting the foundations for their project.

They agr

Story When helping them we identified their brand and business had many gaps to fill before launching.

contacted them ain and offered ore extensive lp.

When we left Panama City we still wanted to help.

reed!

Here’s what we planned for.

For each of the calls we identified learning objectives, in-call activities, and found resources that could help the girls with their professional development.

Lesson Plans

Ho

Activities We guided them through a wide range of activities that required them to find inspiration and industry specifics online.

This is where we put our lesson plans in action and where we walked the girls through different processes they needed to learn. We also developed a connection with them through these calls!

Weekly Calls

w?

Graphic Design Work We used our graphic design skills to make their brand identity vision a reality.

We developed a Style Guide for them as well as different assets for their brand.

Branding Logomark

Logo

In a Style

Icon

Guide.

Character

Wh Website Wire-framing

Website

Project Tools

Google Drive

Slack Project Management Trello

Introduced them to

Google Calendar

at?

Instagram Content Calendar

Aa

Development of Brand Voice Market Research

Marketing