Service Learning Entrepreneurship and Project Management
CM2 2020 Scott Hibbard and Levith Andrade Cuellar
D Que
How can we tea of branding, project manage fashion brand?
Proje Overv
The project young entrepren City with th knowledge to ma visions a rea development of and a marketing
riving estion
ach the concepts marketing and ement to build a
ect view
provided two neurs in Panama he necessary ake their brand ality with the f style guide g strategy.
The S They introduced us to their brand and asked us to help them build a website for it.
We met Maale and Lore in Panama City.
We aga mo hel
We offered our help in setting the foundations for their project.
They agr
Story When helping them we identified their brand and business had many gaps to fill before launching.
contacted them ain and offered ore extensive lp.
When we left Panama City we still wanted to help.
reed! Here’s what we planned for.
For each of the calls we identified learning objectives, in-call activities, and found resources that could help the girls with their professional development.
Lesson Plans
Ho
Activities We guided them through a wide range of activities that required them to find inspiration and industry specifics online.
This is where we put our lesson plans in action and where we walked the girls through different processes they needed to learn. We also developed a connection with them through these calls!
Weekly Calls
w? Graphic Design Work We used our graphic design skills to make their brand identity vision a reality. We developed a Style Guide for them as well as different assets for their brand.
Branding Logomark
Logo
In a Style
Icon
Guide.
Character
Wh Website Wire-framing
Website
Project Tools
Google Drive
Slack Project Management Trello
Introduced them to
Google Calendar
at? Instagram Content Calendar
Aa
Development of Brand Voice Market Research
Marketing