THINK GLOBAL SCHOOL
THE WEST EGG MASTERY DEFENSE Hanna Westphal, Class of 2021
W W
Th ta w eg fa
WHAT IS THE WEST EGG?
h e W e s t E gg is a fa rm to a b le e g g delivery servic e wit h f re s h , free-ra nge g g s p ro duc ed a t a lo c a l a rm (my ho use).
AND WHY?
DRIVING Q How can I make a farm to a viable business in a
QUESTION table egg service become suburban community?
AD
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DVANCED INQUIRY TARGETS
. Small Business Entrepreneurship
Create a financially viable small business that delivers eggs to customers’ doorsteps.
. Poultry Farming For Eggs
Manage a fully functioning chicken coop for the optimal output of healthy eggs.
AI#1: Small Business
Things I Need
What is entre
How do you measu
What are the steps to
How do I know there's a
s Entrepreneurship
ded to Know:
epreneurship?
ure financial viability?
o start up a business?
a market for my product?
AI#1: Small Business
I learned it a
14-week long GOA o
Online Research/Reachin
Interviews and feedback fro
s Entrepunearship
all through...
on entrepreneurship
ng out to my community
om my community expert
AI#1: Small Business
s Entrepunearship
Communi
s
Shanette Westphal
ity Expert
started and sold two successful business owns a photography and digital content consulting company
She taught m
Profit and Loss Aesthetic
Professiona
Much m
me how to ...
s Statement brand
al website
more
AI #2: Poultry Fa
Things I Need
What kind of chickens
What is the best environm
How do I keep my co
arming for Eggs
ded to Know:
s are most productive?
ment for them to live in?
oop clean and safe?
AI #2: Poultry Fa
I learned it all throug Online research
Interviews with experience stakeholders
Real-life experience and failu
arming for Eggs
gh...
ed
ure
Process:
Repaint Developed a ne Secure
t and floor my coop ew system to keep it clean e from predators
Problems: collection problem door functionality weight problem
Red S (type of
Sex-Link f chicken) Active, but docile 6 dozen a week 10 for $3.25 for a total of $32.50
Result
ts
Mark
Logo/desi
Web
Social
Influe
keting
ign aspects
bsite
l Media
encers
https://www.thewe
the
estegg.org/
wix
Finance: Total Income: $485 Total Expenses: $202.67 Total Net Profit: $282.33
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HAVE I HIT MASTERY?
DVANCED INQUIRY TARGETS
. Small Business Entrepreneurship
Create a financially viable small business that delivers eggs to customers’ doorsteps.
. Poultry Farming For Eggs
Manage a fully functioning chicken coop for the optimal output of healthy eggs.