The West Egg- Hanna Mastery

THINK GLOBAL SCHOOL

THE WEST EGG MASTERY DEFENSE Hanna Westphal, Class of 2021

W W

Th ta w eg fa

WHAT IS THE WEST EGG?

h e W e s t E gg is a fa rm to a b le e g g delivery servic e wit h f re s h , free-ra nge g g s p ro duc ed a t a lo c a l a rm (my ho use).

AND WHY?

DRIVING Q How can I make a farm to a viable business in a

QUESTION table egg service become suburban community?

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DVANCED INQUIRY TARGETS

. Small Business Entrepreneurship

Create a financially viable small business that delivers eggs to customers’ doorsteps.

. Poultry Farming For Eggs

Manage a fully functioning chicken coop for the optimal output of healthy eggs.

AI#1: Small Business

Things I Need

What is entre

How do you measu

What are the steps to

How do I know there's a

s Entrepreneurship

ded to Know:

epreneurship?

ure financial viability?

o start up a business?

a market for my product?

AI#1: Small Business

I learned it a

14-week long GOA o

Online Research/Reachin

Interviews and feedback fro

s Entrepunearship

all through...

on entrepreneurship

ng out to my community

om my community expert

AI#1: Small Business

s Entrepunearship

Communi

s

Shanette Westphal

ity Expert

started and sold two successful business owns a photography and digital content consulting company

She taught m

Profit and Loss Aesthetic

Professiona

Much m

me how to ...

s Statement brand

al website

more

AI #2: Poultry Fa

Things I Need

What kind of chickens

What is the best environm

How do I keep my co

arming for Eggs

ded to Know:

s are most productive?

ment for them to live in?

oop clean and safe?

AI #2: Poultry Fa

I learned it all throug Online research

Interviews with experience stakeholders

Real-life experience and failu

arming for Eggs

gh...

ed

ure

Process:

Repaint Developed a ne Secure

t and floor my coop ew system to keep it clean e from predators

Problems: collection problem door functionality weight problem

Red S (type of

Sex-Link f chicken) Active, but docile 6 dozen a week 10 for $3.25 for a total of $32.50

Result

ts

Mark

Logo/desi

Web

Social

Influe

keting

ign aspects

bsite

l Media

encers

https://www.thewe

the

estegg.org/

wix

Finance: Total Income: $485 Total Expenses: $202.67 Total Net Profit: $282.33

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HAVE I HIT MASTERY?

DVANCED INQUIRY TARGETS

. Small Business Entrepreneurship

Create a financially viable small business that delivers eggs to customers’ doorsteps.

. Poultry Farming For Eggs

Manage a fully functioning chicken coop for the optimal output of healthy eggs.