The West Egg- Hanna Mastery

Page 1

THINK GLOBAL SCHOOL

THE WEST EGG MASTERY DEFENSE Hanna Westphal, Class of 2021


W W

Th ta w eg fa


WHAT IS THE WEST EGG?

h e W e s t E gg is a fa rm to a b le e g g delivery servic e wit h f re s h , free-ra nge g g s p ro duc ed a t a lo c a l a rm (my ho use).



AND WHY?


DRIVING Q How can I make a farm to a viable business in a


QUESTION table egg service become suburban community?


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DVANCED INQUIRY TARGETS

. Small Business Entrepreneurship

Create a financially viable small business that delivers eggs to customers’ doorsteps.

. Poultry Farming For Eggs

Manage a fully functioning chicken coop for the optimal output of healthy eggs.


AI#1: Small Business

Things I Need

What is entre

How do you measu

What are the steps to

How do I know there's a


s Entrepreneurship

ded to Know:

epreneurship?

ure financial viability?

o start up a business?

a market for my product?


AI#1: Small Business

I learned it a

14-week long GOA o

Online Research/Reachin

Interviews and feedback fro


s Entrepunearship

all through...

on entrepreneurship

ng out to my community

om my community expert


AI#1: Small Business


s Entrepunearship


Communi

s

Shanette Westphal


ity Expert

started and sold two successful business owns a photography and digital content consulting company


She taught m

Profit and Loss Aesthetic

Professiona

Much m


me how to ...

s Statement brand

al website

more


AI #2: Poultry Fa

Things I Need

What kind of chickens

What is the best environm

How do I keep my co


arming for Eggs

ded to Know:

s are most productive?

ment for them to live in?

oop clean and safe?


AI #2: Poultry Fa

I learned it all throug Online research

Interviews with experience stakeholders

Real-life experience and failu


arming for Eggs

gh...

ed

ure


Process:

Repaint Developed a ne Secure


t and floor my coop ew system to keep it clean e from predators


Problems: collection problem door functionality weight problem



Red S (type of


Sex-Link f chicken) Active, but docile 6 dozen a week 10 for $3.25 for a total of $32.50


Result


ts


Mark

Logo/desi

Web

Social

Influe


keting

ign aspects

bsite

l Media

encers


https://www.thewe

the


estegg.org/

wix


Finance: Total Income: $485 Total Expenses: $202.67 Total Net Profit: $282.33



AD

1.

C

2.

c


HAVE I HIT MASTERY?

DVANCED INQUIRY TARGETS

. Small Business Entrepreneurship

Create a financially viable small business that delivers eggs to customers’ doorsteps.

. Poultry Farming For Eggs

Manage a fully functioning chicken coop for the optimal output of healthy eggs.




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