The logo type has been positioned within a circle to symbolise both the network of people within the Alumni but also the community they form. The letterforms themselves are reflective of people standing in a circle, which suggests the evolution of the college through it’s history of Alumni but also the constant contribution, communication support Alumni provide to the college.
Thomas Squire
Leeds College of Art
LCA Competition Brief
Alumni
1
a
Colour palette
lu
ni
Logo with name accompanyment
m
Fonts
a
m Thomas Squire
lu
ni
Standalone logo
Leeds College of Art
Alumni Red
Alumni Cream
Black
White
229/54/22 0/89/98/0 #F03D2D
235/232/215 7/16/16/0 #EBE8D7
0/0/0 0/0/0/100 #FFFFFF
255/255/255 0/0/0/0 #000000
Neuzeit S LT Std Book Heavy abcdefghijklmnopqrstuvwxyzßæ ABCDEFGHIJKLMNOPQRSTUVWXYZÆŒ &0123456789*#@+<=>’”÷±%‰⁄?£$€ ƒ¥¢,.:;...“”‘’«»‹›·‚„!?¿¡(/)[\] {|}®©TMÄÅÂÁÃÀÇÉÊË ÈÍÎÏÌÑØÓÔÒ ÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõ úùûüÿ†‡§ao¬•¶ı°`~^ˆ???? •-–—_
Neuzeit S LT Std Book abcdefghijklmnopqrstuvwxyzßæ ABCDEFGHIJKLMNOPQRSTUVWXYZÆŒ &0123456789*#@+<=>’”÷±%‰⁄?£$€ ƒ¥¢,.:;...“”‘’«»‹›·‚„!?¿¡(/)[\] {|}®©TMÄÅÂÁÃÀÇÉÊË ÈÍÎÏÌÑØÓÔÒ ÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõ úùûüÿ†‡§ao¬•¶ı°`~^ˆ???? •-–—_
LCA Competition Brief
Alumni
2
Hardcopy Publiction An example of the logo being used with a contextual example of an Anual Report.
Thomas Squire
Leeds College of Art
LCA Competition Brief
Alumni
3
Totes This branded tote bag can be used at events where Alumni will be recieving information or promotional material.
Promotional Cup Refreshments are often provided at college events, therefore an Alumni branded cup would be ideal for use at Alumni specific events.
Thomas Squire
Leeds College of Art
LCA Competition Brief
Alumni
4