Alumni LCA

The logo type has been positioned within a circle to symbolise both the network of people within the Alumni but also the community they form. The letterforms themselves are reflective of people standing in a circle, which suggests the evolution of the college through it’s history of Alumni but also the constant contribution, communication support Alumni provide to the college.

Thomas Squire

Leeds College of Art

LCA Competition Brief

Alumni

1

a

Colour palette

lu

ni

Logo with name accompanyment

m

Fonts

a

m Thomas Squire

lu

ni

Standalone logo

Leeds College of Art

Alumni Red

Alumni Cream

Black

White

229/54/22 0/89/98/0 #F03D2D

235/232/215 7/16/16/0 #EBE8D7

0/0/0 0/0/0/100 #FFFFFF

255/255/255 0/0/0/0 #000000

Neuzeit S LT Std Book Heavy abcdefghijklmnopqrstuvwxyzßæ ABCDEFGHIJKLMNOPQRSTUVWXYZÆŒ &0123456789*#@+<=>’”÷±%‰⁄?£$€ ƒ¥¢,.:;...“”‘’«»‹›·‚„!?¿¡(/)[\] {|}®©TMÄÅÂÁÃÀÇÉÊË ÈÍÎÏÌÑØÓÔÒ ÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõ úùûüÿ†‡§ao¬•¶ı°`~^ˆ???? •-–—_

Neuzeit S LT Std Book abcdefghijklmnopqrstuvwxyzßæ ABCDEFGHIJKLMNOPQRSTUVWXYZÆŒ &0123456789*#@+<=>’”÷±%‰⁄?£$€ ƒ¥¢,.:;...“”‘’«»‹›·‚„!?¿¡(/)[\] {|}®©TMÄÅÂÁÃÀÇÉÊË ÈÍÎÏÌÑØÓÔÒ ÖÕÜÚÛÙŸáàâäãåçéèêëíìîïñøóòôöõ úùûüÿ†‡§ao¬•¶ı°`~^ˆ???? •-–—_

LCA Competition Brief

Alumni

2

Hardcopy Publiction An example of the logo being used with a contextual example of an Anual Report.

Thomas Squire

Leeds College of Art

LCA Competition Brief

Alumni

3

Totes This branded tote bag can be used at events where Alumni will be recieving information or promotional material.

Promotional Cup Refreshments are often provided at college events, therefore an Alumni branded cup would be ideal for use at Alumni specific events.

Thomas Squire

Leeds College of Art

LCA Competition Brief

Alumni

4