BA (Hons) Graphic Design Leeds College of Art
David Jones Pure Personal Training Brief
Background
Redesign the current website of personal trainer, David Jones, to make it more appropriate for purpose. Design a set of stationary that can be used for the business.
The current website being used is unfit for purpose, in particular the colour scheme used and the layout of content. The website will be the first point of contact for gaining new business, it needs to be easy to use, functional and understandable and sell the qualities and services David Jones offers to his clients.
Considerations Consider use of colour to make it more appropriate for purpose, consider health, fitness, well being and making a healthy new start. The website will be primary point of contact for the business, the homepage needs to inform it’s visitors about David Jones and services he provides.
Mandatory Requirements A website with the following pages, Homepage, About, Personal Training, Training Programmes, Testimonials, video and contact. A business card must be part of the stationary designed.
Target Audience Gym members or those looking for one-to-one help with fitness training will a range of goals in mind from toning, weight loss and body building. A middle class clientele as sessions are expensive.
Deliverables A fully functioning website uploaded and live on the internet. A set of stationary appropriate to the brand of David Jones.
Tone of voice Information should be communicated in professional, formal tone. Studio Deadline 15th November 2013
Thomas Squire
Responsive
OUGD503
Pure Personal Training