Module Assessment Brief
Leeds College of Art
Programme Title
Level
Module Title
Extended Practice
Module Credits Brief Title
BA (Hons) Graphic Design
60
06
Module Code
OUGD603
Module Tutor
Amber Smith
(Brief 2) Nada
Context Although my briefs are mostly based around digital products and outputs I have decided to work on this collaborative brief with Eve Warren centred around the packaging of a new pasta based product. I think it’s important to demonstrate and still produce work within ‘Print’ so vary my portfolio. This brief in particular pulls on skills that I have been developing throughout my two years previous on the programme and there is a natural progression for me to focus within this sector slightly in my third year of study.
Brief Develop a brand concept for an upcoming range of healthy pasta based products aimed at women aged between 18-50 who are trying to loose weight or eat more healthily.
Collaboration w/ Eve Warren
Preparation and Research Suggestions Produce a focused look book of visual research to influence possible packaging and branding design outcomes Research into other cateorgies of products other than food to gather inspiration, particularily make up packaging Research into fitness and weightloss brands and packaging Become knowledgable on the product itself and it’s benefits Define a target auidence See Reading List
Evidence Submission 5 Presentation Boards Brand Guidlines Document in Print and PDF Format Ongoing documentation on blog
Mandatory Requirements Brand guidelines including Logo, colour palette, typefaces and specifications A futuer proof brand that can be adaptable to addtional product lines in the future Packaging should include all necessary legal information Transport, storage, display and consumption must be considered at every stage of the design process
Deadline: December 2013