Brief 6 Spotto

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Module Assessment Brief

Leeds College of Art

Programme Title

Level

Module Title

Extended Practice

Module Credits Brief Title

BA (Hons) Graphic Design

60

06

Module Code

OUGD603

Module Tutor

Amber Smith

(Brief 6) Spotto

Context Working with both real world client and briefs personally selected develop a body of work which acculimates in a range of digital based outcomes that explore typography, user interface and iconography, primarily. These brief should demonstarte both design skills for digital devices and formats as well as showing awareness and undserstanding of changing digital cultures and how digital products and service can create new experiences for users through digital devices and online. Technologies influence on design should be considered throughout.

Brief Upcoming fashion designer and stylist Sonia Sohal requires an identity to establish herself in the industry. Develop a brand and identity for her craft as well as promotional materials such as look books and a website.

Preparation and Research Suggestions Research into a range of brands within the fashion sector, particularily stylists branding Consider focusing on those brand which have an ‘urban edge’ Produce a research look book of relevant sources of inspiration Research a range of new materials that could be used for final production (Materials that go beyond paper for printing), what need methods could be employed? See Reading List

Evidence Submission 5 Presentation Boards Brand Guidelines in Print and PDF format Look Books, Website and other relevant promotional material Ongoing documentation on blog

Mandatory Requirements A set of Brand Guidelines including, Logo, Colour Pallette, Typefaces and Specifications Consider how the brand works across print for a debut collection but also how the brand translates across digital outputs for showcasing work and services

Deadline: December 2013


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