Module Assessment Brief
Leeds College of Art
Programme Title
Level
Module Title
Extended Practice
Module Credits Brief Title
BA (Hons) Graphic Design
60
06
Module Code
OUGD603
Module Tutor
Amber Smith
(Brief 6) Spotto
Context Working with both real world client and briefs personally selected develop a body of work which acculimates in a range of digital based outcomes that explore typography, user interface and iconography, primarily. These brief should demonstarte both design skills for digital devices and formats as well as showing awareness and undserstanding of changing digital cultures and how digital products and service can create new experiences for users through digital devices and online. Technologies influence on design should be considered throughout.
Brief Upcoming fashion designer and stylist Sonia Sohal requires an identity to establish herself in the industry. Develop a brand and identity for her craft as well as promotional materials such as look books and a website.
Preparation and Research Suggestions Research into a range of brands within the fashion sector, particularily stylists branding Consider focusing on those brand which have an ‘urban edge’ Produce a research look book of relevant sources of inspiration Research a range of new materials that could be used for final production (Materials that go beyond paper for printing), what need methods could be employed? See Reading List
Evidence Submission 5 Presentation Boards Brand Guidelines in Print and PDF format Look Books, Website and other relevant promotional material Ongoing documentation on blog
Mandatory Requirements A set of Brand Guidelines including, Logo, Colour Pallette, Typefaces and Specifications Consider how the brand works across print for a debut collection but also how the brand translates across digital outputs for showcasing work and services
Deadline: December 2013