BA (Hons) Graphic Design Leeds College of Art
D&AD L’ Artisan Parfumeur Brief
Background
Re-envisage the L’Artisan Parfumeur brand for the 21st Century by creating a design solution for a new unisex range of scents.
L’Artisan Parfumeur is a boutique fragrance house, founded in Paris in 1976 by perfumer-chemist, Jean Laporte. As the first niche perfumer, the brand broke the rules in the 70s by taking inspiration from unexpected places to create some of the most intriguing, singular and deeply personal scents in the world.
Considerations L’artisan parfumeur are a traditional french fragrance house who want to modernise their brand through breaking the conventions of traditional fragrance packaging. Scent A: Passion and desire. Sex and lust. Raw and physical. Scent B: Perfect, sublime love. An interior emotion. Scent C: Excitement and fear. Adrenaline, exhilaration and thrill. Scent D: Elegant and dignified. Stormy yet still.
Mandatory Requirements Show designs for both graphics and structure across the four scents. Show pack elements / supporting materials to bring your idea to life. Create a name for each fragrance. • Bottle and pack designs for each of the four scents should be shown as a range and rendered on a white background.
Target Audience
Show mood boards / inspiration materials for your concept.
Discerning shoppers looking for a unique perfume experience. It’s not about age, but about a mindset (unique, exuberant, evocative).
Deliverables
The target auidence for the perfume is a unisex customer base, who are middle to upper class and come from a wealthy background.
Upto 8 images showing the final solution and other optional suuporting physical material such as protoypes and mock ups. Studio Deadline
Tone of voice
21st March 2013
The brand is steeped in heritage and they want to maintain this heritage and be aware of there place in market as a small boutique perfumery.
Greta Medelyte Thomas Squire
Creative Partners
OUGD503
L’Artisan Parumeur