The Current Brand
The Goji Collective
The Products
Brief Part C – CreatingThe Buzz Think about the final products, how would you package it, what would it look like in stores, how would you get store colleagues enthused about the range, what could you do online and through social media? Build an integrated marketing campaign to promote this new range. Depending on your interests and/or discipline you may wish to concentrate on just one of the parts above. Don’t feel as if you have to do it all.
So, what is the Goji Collective? The Collective is simply the people behind Goji. Tinchy Stryder is part of the Collective and that means you are too The Goji Collective is a group of like-minded individuals with their fingers on the pulse of what’s hot and what’s not. They join up, tell us a bit about themselves and post blogs sharing their news, opinions and reviews of the latest tech, travel trends and entertainment. There are Collective members from all over the UK – and further afield, who all connect through the Goji Blog, and anyone can sign up!
The customer: 18–25 year olds, the young and the young at heart. Positioning: Young, fashionable and on the move.
Goji is about discovering the music you listen to and the Goji Tinchy Stryder headphones will cater for your needs when it comes to your tunes. Tell the collective about what you love on your blog.
Brand values: Freedom. Individuality. Quality.
The blog is steered and driven by what you’re talking about, no matter what or where that is. Which is why we say: Everywhere. Anytime.
Thomas Squire
Responsive: Individual Practice
OUGD503
YCN: Goji
Goji’s New Products
Packaging of existing products in the category
Laptop Sleeves
iPhone Cases
Keyboards
Thomas Squire
Laptop Cases
iPad Cases
Kindle Cases
Mice
Speakers
Responsive: Individual Practice
OUGD503
YCN: Goji
Packaging Concept #1
Initial Logo Experiments
Package the accessories like meat, they would be vacummed packed with labels applied on top with branding and product information
COLLECTIVE
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COLLECTIVE
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COLLECTIVE
Thomas Squire
Responsive: Individual Practice
OUGD503
COLLECTIVE
YCN: Goji