Thomas Squire
Leeds College of Art
This is Goji Collective. Wear it.
Outdoor advertising
This is Goji Collective. Wear it. is a marketing concept I have developed to advertise the new range of goji products launching this summer in answer to part C of the brief set. The concept is derived from the existing idea of the ‘Goji Collective’ but pushes it further. The concept focuses on making the collective bigger and getting more people involved through the purchase of goji products. By wearing a goji product you become part of the evolving collective and it becomes part of you, your style and what you’re trying to say about yourself. Goji products and their design therefore become a fashion statement like how we wear clothes to make a statement about ourselves and who we are hence the tag line ‘Wear It’. This campaign aims to target the young consumer and allows them to be express their individuality through goji products.
Advertising would ideally be placed throughout public transport networks as this targets young people who are free and on the move.
YCN: Goji Brief
PART C
This is Goji Collective. Wear it.