IT WEAR
This is Goji Collective. Wear it. This is Goji Collective. Wear it. is a marketing concept I have developed to advertise the new range of goji products launching this summer in answer to part C of the brief set. The concept is derived from the existing idea of the ‘Goji Collective’ but pushes it further. The concept focuses on making the collective bigger and getting more people involved through the purchase of goji products. By wearing a goji product you become part of the evolving collective and it becomes part of you, your style and what you’re trying to say about yourself. Goji products and their design therefore become a fashion statement like how we wear clothes to make a statement about ourselves and who we are hence the tag line ‘Wear It’. This campaign aims to target the young consumer and allows them to be express their individuality through goji products.
Thomas Squire
Leeds College of Art
YCN: Goji Brief
PART C
This is Goji Collective. Wear it.
1
Thomas Squire
Leeds College of Art
YCN: Goji Brief
PART C
This is Goji Collective. Wear it.
2
Re-design of Currys and PC World website - A Hub for Goji Products
Thomas Squire
Leeds College of Art
Facebook identity
Twitter identity
YCN: Goji Brief
PART C
This is Goji Collective. Wear it.
3
Thomas Squire
Leeds College of Art
YCN: Goji Brief
PART C
This is Goji Collective. Wear it.
4
Apparel to be worn by Currys and PC World staff to promote the launch and brand directly in store and to help create buzz about the brand within store as customer will take notice of new staff attire.
Thomas Squire
Goji specific shopping bags will also promote the brand both in and out of the store environment. This added extra of custom shopping bags also adds to the quality of brand and the brand experience.
Leeds College of Art
YCN: Goji Brief
PART C
This is Goji Collective. Wear it.
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