Hello, I’m Tom
Using technology to enhance the lives of others and bring us together as a global community
Through design that is both beautiful yet effortless
Building tools that give everyone an equal voice
and that change the way we see and interact with the world
Focusing on the positives
Looking to the
future
and thinking
Big
Dive into the unknown
PROBLEM
MARKET
USER
Make hotel guests feel at home while away from home
Design Exercise
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Design
PROBLEM
MARKET
USER
How do we experience our environment? Through our physical and emotional presence With our five senses and our mood
Design Exercise
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Design
PROBLEM
Design Exercise
MARKET
USER
Discover
Design
PROBLEM
MARKET
USER
Regular (Business)
Occasional
Loyal customer who travels frequently, they want the environment to feel familar and be customised to them
Loyal customer who travels throughout the year with changing needs and circumstances
Design Exercise
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Design
WIREFRAMES
Design Exercise
FINAL PRODUCT
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Design
WIREFRAMES
Design Exercise
FINAL PRODUCT
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Design
WIREFRAMES
Design Exercise
FINAL PRODUCT
Discover
Design
Q+A
Any Questions?
Design Exercise
Discover
Design
PROBLEM
MARKET
USER
VISUAL
How can YouTube grow as a platform?
YouTube Kaleidoscope
Discover
Define
Design
PROBLEM
MARKET
USER
VISUAL
Digital Natives and being a creator Celebrities and Entrepreneurs Top down vs. Bottom up Media formats and content curation
YouTube Kaleidoscope
Discover
Define
Design
PROBLEM
MARKET
USER
VISUAL
A Kaleidoscope of content An expanding auidence Evolving content Changing Devices
YouTube Kaleidoscope
Discover
Define
Design
PROBLEM
MARKET
USER
Existing experience
YouTube Kaleidoscope
VISUAL
Experience on other platforms
Discover
Define
Design
PROBLEM
MARKET
USER
VISUAL
Creator
Invested Viewer
New Viewer
Content creator, heavy viewer across a range of channels
Has an account, subcribed to channels and regular community participant
May not have an account and is not a regular of subscribed viewer
Celebrities or Entrepreneurs
User generated content
Commerical
Genre and Format
Exploring more content
User generated content
YouTube Kaleidoscope
Discover
Define
Design
PROBLEM
YouTube Kaleidoscope
MARKET
USER
Discover
VISUAL
Define
Design
STRATEGY
EXPLORATION
One experience across every device
YouTube Kaleidoscope
Discover
Define
Design
STRATEGY
EXPLORATION
One experience across every device Remove fragmentation from the viewing experience - Flow
YouTube Kaleidoscope
Discover
Define
Design
STRATEGY
EXPLORATION
One experience across every device Remove fragmentation from the viewing experience - Flow Adapt to changing media formats and genres
YouTube Kaleidoscope
Discover
Define
Design
STRATEGY
EXPLORATION
One experience across every device Remove fragmentation from the viewing experience - Flow Adapt to changing media formats and genres Enhance the role of the creator
YouTube Kaleidoscope
Discover
Define
Design
STRATEGY
EXPLORATION
One experience across every device Remove fragmentation from the viewing experience - Flow Adapt to changing media formats and genres Enhance the role of the creator Provide a central location to discover content
YouTube Kaleidoscope
Discover
Define
Design
STRATEGY
EXPLORATION
One experience across every device Remove fragmentation from the viewing experience - Flow Adapt to changing media formats and genres Enhance the role of the creator Provide a central location to discover content Integrate live content in the YouTube experience
YouTube Kaleidoscope
Discover
Define
Design
STRATEGY
EXPLORATION
One experience across every device Remove fragmentation from the viewing experience - Flow Adapt to changing media formats and genres Enhance the role of the creator Provide a central location to discover content Integrate live content in the YouTube experience Remove barrier between UGC and commercial content
YouTube Kaleidoscope
Discover
Define
Design
STRATEGY
EXPLORATION
TO DO!!!!!!!
YouTube Kaleidoscope
Discover
Define
Design
STRATEGY
EXPLORATION
Always present video Layers and Overlays .. ..
YouTube Kaleidoscope
Discover
Define
Design
WIREFRAMES
PROTOTYPES
FINAL PRODUCT
TO DO!!!!!!!
YouTube Kaleidoscope
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
WIREFRAMES
YouTube Kaleidoscope
PROTOTYPES
FINAL PRODUCT
Discover
Define
Design
Q+A
Any Questions?
YouTube Kaleidoscope
Discover
Define
Design