BA (Hons) Graphic Design Leeds College of Art
Hellfire Brief
Background
Redesign and rebrand ‘Hellfire’ beer label for use at Creative Network’s events in 2013.
Leeds College of Art runs an event programme – Creative Networks (CN) for those working in the arts, cultural and creative fields, and of course you, our students. We are the biggest network of this type in the region.
Considerations Innovative – different to other beer labels Eye-catching – if it was on a shelf it should stand out and have a presence Memorable – people remember the brand so next time they come to the event they recall the label and branding Contemporary – modern, up-to-date, it should reflect the nature of the events
In the past the events have featured a wide range of artists, academics and designers including designer Jimmy Choo, artist David Shrigley, Patrick Burgoyne – Editor of Creative Review, street artist James Jessop, photographer Kevin Cummins and academic Kate Oakley. Mandatory Requirements The design of the label must include the creative networks logo The Leed’s Bewery sticker on the neck of the bottle should not be changed or adjusted in anyway
Target Audience Industry – a range of people from the creative industries from design and advertising agencies, community arts groups to individual artists, etc.
Label must be produced at a size 86 x 57 mm and produced digitally in CYMK.
Alumni – ex students from Leeds College of Art Academic Staff – Programme leaders, tutors, senior management team etc
Deliverables
Students
A beer bottle label for use at creative network events designed and produced to the required specifications and ready for print.
Tone of voice
Studio Deadline
It should be innovative, professional and considered whilst portraying the College as a leader in art, design, media and communications education.
11th January 2013
Thomas Squire
Responsive
OUGD503
Hellfire