Module Assessment Brief
Leeds College of Art
Programme Title
Level
Module Title
Extended Practice
Module Credits Brief Title
BA (Hons) Graphic Design
60
06
Module Code
OUGD603
Module Tutor
Amber Smith
(Brief 2) Nada
Context Working to accomplish a range of digital briefs with primarily digital outcomes should be complimented by a small selection of briefs which target a print outcome but which build upon core skills such as branding, colour and typography. These briefs should potentially provide diversity within a final portfolio of work which demonstarte versatile skills as well as showcasing print based outcomes to avoid a portfolio feeling repetative.
Brief Develop a brand concept for an upcoming range of healthy pasta based products aimed at women aged between 18-50 who are trying to loose weight or eat more healthily.
Collaboration w/ Eve Warren
Preparation and Research Suggestions Produce a focused look book of visual research to influence possible packaging and branding design outcomes Research into other cateorgies of products other than food to gather inspiration, particularily make up packaging Research into fitness and weightloss brands and packaging Become knowledgable on the product itself and it’s benefits Define a target auidence See Reading List
Evidence Submission A minimum 5 Presentation Boards Brand Guidlines Document in Print and PDF Format Fully realised packaging, printed and constructed A printed type specimen Ongoing documentation on blog
Mandatory Requirements Brand guidelines including Logo, colour palette, typefaces and specifications A futuer proof brand that can be adaptable to addtional product lines in the future Packaging should include all necessary legal information Transport, storage, display and consumption must be considered at every stage of the design process
Deadline: December 2013