Brief 2 : Nada
Level 6
|
Brief 2 : Nada
Module : 0UGD603
|
Collaboration : Eve Warren & Thomas Squire
Board 1 : Look Book
In the early stages of the brief we collected all our thoughts and research into a look book, which later acted as a visual guide throughout the development of Nada.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
|
Collaboration : Eve Warren & Thomas Squire
Board 2 : Type specimen
The Nada brand is an adaptive and flexible identity which is built upon a custom bespoke typeface which instills and encompasses our brand aesthetic and brand manifesto. The typography consists of 8 individual typefaces which when used dynamically build an adaptive brand identity.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
|
Collaboration : Eve Warren & Thomas Squire
Board 3 : Patterns
The Nada brand also consist of distinct patterns which have been developed to reflect both differing pasta forms and flavours of pasta within the Nada product range. The patterns use both the colour palette and the typefaces as inspiration as well as abstractly reflecting pasta shapes and forms as well as flavours. In the essence they are geometric, simplistic, continuos and inherently bold, colourful and playful.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
|
Collaboration : Eve Warren & Thomas Squire
Board 4 : Packaging
Nada isn’t just a brand for healthy food, but a brand that communicates through fashion, beauty, well being and body confidence. These core values reflect across the brands packaging and visual identity, through the use of minimalism constrasting with an array of bright and geometrical patterns. Minimalism has been applied to the lid of the packaging which represent the products value of innonce, health and well being. The patterns that have been applied to the container symbolises fashion, beauty, the fusion of flavours and various pasta / noodle shapes. The gold foil adds luxury.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
|
Collaboration : Eve Warren & Thomas Squire
Board 5 : Photography
The manifesto concrentrates on several core values and priciples,one of which is how food is at the heart of the product. Therefore through the use of strong visuals and art direction we organised a photoshoot to put our concept in context. The images show food in it’s rawest form which relates back to Nada’s core value of honest food. We aimed to produce a highly stylised set of images through sculpturing fruit and vegitibles.
Level 6
Module : 0UGD603
|
Brief 2 : Nada
|
Collaboration : Eve Warren & Thomas Squire