BA (Hons) Graphic Design Leeds College of Art
ISTD Channel X The Brief
Background
Reinvent the tv channel, Channel X. Give it a new name and a new brand aesthetic. Look at the visual style of other channels how can your design evoke different emotions, through type, image and colour.
Currently the television channel, Channel X is struggling to stand out from the noise of other tv channels as well as the constant stream of adverts, sponsors and generic tv shows. The channel is an advocate of supporting ‘gutsy’ programmes that push boundaries and test the limits of audience response with innovative and thought evoking programming. The channel supports a wide range of formats that contribute to this an assorted selection of programming the effortlessly blends different emotions.
Considerations Consider what colours signify to the auidence, what colours are used by other channels and what these colours mean. How can colours be used to evoke new or familiar emotions. Consider what about the format is a requirement and what elements can be experimented with. Consider what specific shows the channel might show and how they appeal to a male and female auidence.
Mandatory Requirements A Logo that is distinct, expressive, cohesive, entertaining exciting and can create a look for the channel. A strategy that is driven by the proposition ‘stimulation for the masses’ Relate the look to the channel content
Target Audience They love to be entertained They are not affluent but make informed, sophisticated decision about the brand they buy into They are articulate but not necessarily university educated They are 16-45 with a slight male bias They are a cultural mix The audience includes young parents
Tone of voice The brand should be communicated with a bold, strong and positive attitude that is confident in standing out from the crowd and being different from other television channels. The channel supports views on the cutting edge and is forward thinking and open to new ideas and ways of thinking.
Thomas Squire
Design for Print & Web
Deliverables A Logo that represents the channel in a unique and innovate manner A printed publication, that can also be viewed and used digitally that informs users how to work with the logo and what requirements must be followed. A digital component that advertise the new look of the channel, which can be in the form of any screen based media.
Studio Deadline Wednesday 30th January 2013
OUGD504
Channel X