BA (Hons) Graphic Design
Leeds College of Art
Module Code
OUGD601
Level
Module Title
Context of Practice 3
06
Dissertation Structure Introduction (500) Brief overview of the question (Outline that the essay is a case study and analysis of YouTube as a platform for participatory culture) Methodological approach to research Outline the main areas which will be explored within the essay
Digital Natives (1000) What and who are Digital Natives? What is there relevance to YouTube? What advancements in sociology, technology and political have lead to creation of ‘digital natives’? Differences between Digital Natives and Digital Migrants and how do impact upon the YouTube platform? User Generated Content (2000) What is user generated content? What is the content creator, the contributor and the consumer? How are these roles played out on YouTube? How has does YouTube rely on and has been a driving force in the prominence of User Generated Content?
DIY Celebrity (1000) How has both YouTube its ease to produce User Generated content resulted in a new form of celebrity? How is this type of celebrity different and/or the same to exisiting models of celebrity? Mediality and Media Formats (2000) What is Mediality? How does Mediality occur on YouTube? What are exisiting media format? How is YouTube impacting and changing existing media format? What role has YouTube played in the production of new media formats? What is remix culture, and how does YouTube enable or disable the culture? What disadvantages and advantages does remix culture create?
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Top Down vs. Bottom Up (2000) What role does YouTube play in benefiting or promoting or profiting from user generated content? How does YouTube challenge traditional media models? How does YouTube enable content democracy? What challenges does YouTube face in the eye of copyright, content ownership, production, creation and distrubution? How does YouTube content influence and contribute to mass media? Is YouTube the new Mass Media? To what extent does YouTube and it’s content creators Conclusion (500)
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