GUIDELINES v1.01
HUMAN AGILITY / CI GUIDELINES
MARK FORMATION
x
Logomark
0.5 x x Logotext
0.5 x 0.5 x
Exclusion zone marker
Signature
EXCLUSION ZONE The exclusion marker is measured using 1x ‘o’ from the logomark and is the recommended minimum clearance zone around the complete signature whichever version is used. The clear space requirement is designed to maintain the integrity of the logo. This ensures visibility and legibility. No graphic elements, including patterns, photos or colours (other than approved colours) should be used within the exclusion zone.
HUMAN AGILITY / CI GUIDELINES
PRIMARY OPTIONS
FILES Various file types and sizes have been created for the logo. CMYK for all printed projects, RGB for all screen based projects. PLEASE NOTE: the logos contained within this file must NEVER be used for reproduction. This document is to be used as a guide ONLY. Artwork files are supplied separately.
SECONDARY OPTIONS
HUMAN AGILITY / CI GUIDELINES
TERTIARY OPTIONS
HUMAN AGILITY / CI GUIDELINES
ELEMENT SUMMARY
DYNAMIC LOGOMARK
think. believe. change.
LOCKUP ELEMENTS The lockups are created from a set of assets that lend themselves to a dynamic and ever changing mark while remaining strong, modern and instantly recognisable. The elements that make up the logomark in particular have been reďŹ ned to allow for future opportunities like animation.
HUMAN AGILITY / CI GUIDELINES
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HUMAN AGILITY / CI GUIDELINES
HUMAN AGILITY / CI GUIDELINES
TYPOGRAPHIC SELECTION
Montserrat Family
HUMAN AGILITY / CI GUIDELINES
COLOUR PALETTE
DEEP RED CMYK 40 . 92 . 52 . 33
RGB HTML
120 . 39 . 69 782745
ORANGE CMYK 0 . 45 . 92 . 0
RGB HTML
249 . 157 . 47 f99d2f
LIGHT RED CMYK 12 . 88 . 50 . 0
RGB HTML
215 . 70 . 99 d74663
YELLOW CMYK 0 . 10 . 90 . 0
RGB HTML
255 . 222 . 47 ffde2f
MID GREEN CMYK 64 . 20 . 66 . 0
RGB HTML
104 . 162 . 120 68a278
GREY CMYK
RGB HTML
84 . 82 . 84 545254
LIGHT GREEN CMYK 55 . 0 . 74 . 0
RGB HTML
122 . 196 . 114 7ac472
64 . 58 . 54 . 32
HUMAN AGILITY / CI GUIDELINES
INCORRECT USAGE
DO NOT add colour to the logotext
DO NOT distort the logo
DO NOT change the relationship between the logomark and the logotext
DO NOT flood colour the logomark
DO NOT add gradients to the logotext
DO NOT use the main logo over dark photos or patterns
Do NOT swap the circle colours
DO NOT rotate the logo
DO NOT use unapproved fonts
HUMAN AGILITY