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• In 496 B.C.E. there was a terrible drought in Rome. The priests thought if they adopted a new goddess, perhaps she would help. So they started worshipping Ceres. She became the protector of crops, and the caretakers of her temple became grain dealers, since she was responsible for the growth of grain. A new Latin word was coined meaning “of Ceres”: cerealis. That’s where we get our cereal. • Oatmeal has more protein than whole wheat. Samuel Johnson said oats are “a grain which is generally given to horses but in Scotland supports the people.” A Scot replied, “That is why in England you have such fine horses and in Scotland we have such fine men.” • Grape Nuts is one of the few cereals with no added sugar. It has nothing to do with grapes or nuts, being made out of wheat and barley. Charles Post named it Grape-Nuts because it tasted nutty and he thought its taste came from dextrose, called grape sugar at the time. • Charles Post cashed in on the success of the cereal business when he came out with a cereal he called Elijah’s Manna. He tried to export it to Britain but they refused to register it, feeling giving such a religious name to a food item was sacrilegious. Post changed the name to Post Toasties. • If all the shredded wheat biscuits consumed by Americans in a single year were placed end-to-end, they would circle the globe twice. • After winning the Olympic decathlon in 1976, Bruce Jenner was signed up to sell Wheaties. On the air, Jenner claimed he had eaten Wheaties all his life. The assistant district attorney in San Francisco brought suit against General Mills, claiming consumer fraud. They felt that Jenner hadn’t really eaten Wheaties all his life. Jenner challenged the DA to ask his mother. The suit was dropped. • The Trix rabbit is always trying to sneak a bowl of Trix cereal, but the kids constantly take it away from him, saying “Trix is for kids!” During the 1976 presidential elections, General Mills worried that this might be teaching kids a bad thing: try as you might, you’ll never reach your goal. So they put it to the vote. By sending in box-top ballots, kids were asked to vote on whether or not the rabbit would get his Trix. 99% voted yes. Amidst great fanfare, the rabbit got to eat a whole bowl on the next commercial. Then, like Oliver Twist, he held out his empty bowl and asked for more— only to be told he had to wait for the next election. • In 1964 both Kelloggs and Post introduced cereal that had freeze-dried fruit in it. They thought the fruit would absorb moisture from the milk and be reconstituted in the bowl. Unfortunately it took so long for the fruit to rehydrate that the cereal was hopelessly soggy by the time the fruit was edible. • Indians brought popcorn to the first Thanksgiving dinner with the Pilgrims, and the Pilgrims liked it so much they later poured milk on it and ate it like cereal. • Kellogg’s makes four out of the five most popular cereals in America: Frosted Flakes, Corn Flakes, Raisin Bran, and Rice Krispies. General Mills’ Cheerios is the fifth. • Cheerios spend more on advertising than any other single food product. • High sugar cereals are stored at the kid’s eye level whereas nutritious brands are placed at the adult eye level. Children’s cereals have an average of 44% sugar but adults have 10% sugar. An ice cream bar is 20% sugar, but Sugar Smack cereal is 61% sugar. • 46% of Frosted Flakes are consumed by adults.
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