C E R A M I C ( R ) E VO LU T I ON
Iris Ceramica Group launches SEVENTYONEPERCENT for the Wellness&Bathroom sector Iris
Ceramica
Group
has
launched
a
new
business
unit
called
SEVENTYONEPERCENT , dedicated to the design of creatively crafted furnishing solutions for the Wellness&Bathroom sector. The design input for the launch collection came from Paolo Castelli, one of the most prestigious names in the business, whose brief was to bring unprecedented aesthetic experiences to an increasingly demanding professional audience. The result is an exclusive interpretation of the bathroom environment, in which ceramic interacts with other premium materials, giving rise to unique creations that combine technical performance and craftsmanship with the most refined Italian design. The project is built on the foundations of three key concepts: INTEGRATION, as a prolific means of cross-fertilization between environments; BALANCE, as the main driver for the development of a state-of-the-art product that combines innovation with tradition; and HARMONY, the principle that regulates the natural world.
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