Time South Media Kit 08/10

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About Time South

DISCOVER SOUTH FLORIDA

Time South was launched with the goal of combining valuable local editorial content with a stylish, high-quality format. Time South immerses its readers in Weston and surrounding areas’ entertainment culture by covering the latest artists and musicians, fine dining and hospitality, health and fitness, and more. Its small format provides for a novel, visually appealing, and portable design. Most importantly, because of our small format, we are able to provide a particularly attractive value proposition to our advertisers – beautiful, attention-grabbing full-page ads at a fraction of the cost. We believe we are the only magazine in the Weston area to combine a truly local focus with top-quality design.

Time South’s Creative Director has won a variety of advertising design-related awards, including several first and second places and best of show, from the Association of Free Community Papers, which represents roughly 3,000 free-circulation community papers in the United States.

How We Compare

The following graph shows how Time South compares to its competitors with regards to amount of local editorial content and trendiness/style. We have found that local magazines targeting the Weston area are either high on local editorial content and low on trendiness/style or low on local editorial content and high on trendiness/style. We believe that Time South is ideally positioned because it provides ample local editorial content in a stylish, trendy and appealing package. Our content is truly local and is sourced from various individuals within the community, for example, local artists, musicians and other professionals seeking exposure.

Because of our small format, aesthetically pleasing design, and high-quality materials, we also perform exceptionally well in the trendiness/style category.

Local Editorial Content

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Distribution

Time South’s distribution consists of a monthly run of 12,000 copies distributed via point of sale to over 500 Broward area businesses in Weston, Southwest Ranches, Davie, Pembroke Pines, Miramar and selected Ft. Lauderdale locations including art galleries, boutiques, restaurants, medical facilities, doctor offices, special events, hotels, theaters, car dealerships, and more.

Time South is also distributed via direct mail to all South Florida art and cultural organizations, all Weston businesses, our subscribers and to Weston homes whose combined family income exceeds $150,000

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Editorial Music

As far as Weston and surrounding areas’ entertainment scene is concerned, Time South covers it all. Our editorials are sourced from a variety of talented, local musicians, artists, photographers, and other creative professionals seeking exposure to their community. Of course, we provide in our magazine two calendars: one for art, theater, and film events and another for South Florida concerts. We also include profiles of local businesses, particularly restaurants, boutiques, lounges, nightclubs, and more.

Finally, we also incorporate health and fitness, travel, and sports sections covering topics we feel will be of particular interest to our readers.

Art

Social Events

Travel

Health HEALTHY LIVING

7-DAY

DETOX PROGRAM

imperfect dish, any key element lacking in one's being will cause an imbalance at one's core that can have an adverse effect on so many levels. Dr. Etti's 7-day Detox works because the program encompasses “Dr. Etti's 7-day Detox works because the every facet of our lives, program encompasses every facet of our from our daily bodily delives, from our daily bodily demands and mands and mental conmental concerns to deeper matters of the cerns to deeper matters of the mind and soul. mind and soul” While so many years have gone into its develmately led to the 7-day detoxification opment, it is, nonetheless, a simple proprogram that has won so many adhergram to put into practice, one that can ents today. Through this program, Dr. Etti easily be incorporated into everyday has helped bring about a transformation life. Nearly everyone who uses the proin the way people eat, think and funcgram loves it; many use the word 'fun' tion, resulting in a healthier, more capato describe how easy and enjoyable it is to make the program part of one's life. ble and more self-fulfilled individual.

The basis for the Detox is a Juice As a doctor of holistic health, Dr. Etti Cleansing that removes your body's toxcomprehends that a true transformation occurs only when a perfect balance of ins. This is combined with Body Moveall modalities of body and mind is ment and Dance that reconnects you with your essence and brings to the surachieved. As any missing ingredient face an energy that one may not realize from a gourmet recipe will result in an In working with so many women and men over the years, Dr. Etti formulated a therapeutic program that, slowly but surely, proved its effectiveness and ulti-

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he or she possesses. Then, Healing Meditation helps you discover your authentic self and Inspiring Dialogues with Dr. Etti provide you a supportive environment to shed your layers and enable your emotional being to reveal itself. Finally the Closing Breakfast Ceremony concludes the 7-day journey and you walk away a very different person, unencumbered by the physical and mental strife that accompanied you to the studio a week prior.

It is an amazing, transforming process that will continue to reward long after you have returned home; in many

cases, it becomes part of a new, more vital, more capable YOU. Dr. Etti offers a total health experience through her personalized detox programs. As a psychotherapist, dancer and a Doctor of Holistic Nutrition, she uses a variety of modalities to make healthful, dynamic living more accessible to today's women and men.

Want to learn more visit her Holistic Health Studio located in 5700 Collins Avenue, 16M Miami Beach, FL 33140 or call 305-861-9383. Visit her on the web at www.dretti.com

FEBRUARY 2010

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Media Specifications

DISCOVER SOUTH FLORIDA

Sizes: Width x Height Double Page With Bleed 8.253“ x 5.763“

Double Page - No Bleed 7.75“ x 5.262“

ASK FOR AVAILABILITY

Full Page With Bleed 4.128“ x 5.763“

Full Page - No Bleed 3.75“ x 5.262“

Half Page Horizontal 4.128“ x 2.83“

Half Page Vertical 1.92“ x 5.763“

Submission Information

Technical Specifications

Deadlines

Accepted File Formats: High Resolution CMYK 300 dpi PSD, PDF, TIF, EPS*, JPG. No crop marks. Microsoft® Publisher® files are NOT ACCEPTABLE. Photographs: All photographs must be submitted in high resolution and must be the sole property of the advertiser. Images and logos copied from internet websites are NOT ACCEPTABLE resolution for print ads and may be subject to copyright laws.

Artwork Images and Logos: All artwork images and logos must be submitted in EPS* format when possible, otherwise in high resolution as stated above.

Editorial, Artwork and Image Content: Must be submitted 30 days prior to production.

Advertising Artwork and Image Content: Must be submitted 15 days prior to production.

*EPS Illustrator files must have FONTS OUTLINED, and all images must be linked and embedded.

Media Delivery & Transfer UÊMail: Digital files can be delivered on CD & DVD. Please use a shipping service that allows tracking of your package, such as FedEx, UPS, DHL. UÊEmail: Send files to graphics@timesouth.com UÊLarge Files: Large graphic files may be emailed to us using free services such as uploading.com or yousendit.com call us for details.

Important Information All important elements of your ad including logos, text, and photos which are not intended to bleed off the page should be at least 1⁄2” from the border of the document (LIVE AREA). Otherwise, important elements of your ad will be cropped!

Call us if you are not sure about how to build or properly submit your ad. We are happy to assist you.

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