YOUR WELLNESS MATTERS | ISSUE 19 | MAY 2021

Your

May 2021 – Issue 19

Matters The community paper to whom your wellness matters. facebook.com/yourwellnessza

@YourWellnessZA

@your_wellness_za PUBLISHING

BPO:

The Ventilator Keeping the WC Economy Alive

The Golden Bow

Jehad Kasu

a symbol for breastfeeding protection, promotion and support.

s a result of the global hard lockdown triggered by the COVID-19 virus that created a global catastrophe, South Africa recorded its highest unemployment rate ever, as businesses were forced to close down or drastically downsize in order to remain viable.

It’s been reported that 2 million (probably more) jobs were lost as a direct or indirect impact of the COVID-19 pandemic, with the tourism, hospitality, entertainment and rental property marPARTNERS:

kets being of the hardest hit.

With India, the current epicenter of the COVID-19 pandemic being actively ravaged by a new mutation of the Coronavirus, we are not out of the woods yet.

The threat of a 3rd wave now looms – especially since multiple cases of a Covid variant first discovered in India, has been detected and recorded in Gauteng and KZN. With that said, the Western Cape’s economy has found an unexpected lifeboat in

the BPO (Business Process Outsourcing / Call Centre) sector’s resilience in the wake of the pandemic. The Western Cape who reportedly has the lion’s share of the BPO market in South Africa - around 65%, has created just short of 7500 new jobs in the sector in the past year. And the prospects for sustained growth moving forward is looking bright.

This is because South Africa has very

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SMOKERS: COMMIT TO QUIT Supplied Content

This is this year’s theme for World No Tobacco Day (WNTD) on 31 May 2021 and it is particularly meaningful as WHO Director-General, Dr Tedros Adhanom Ghebreyesus, says, “Smoking kills 8 million people a year, but if users need more motivation to kick the habit, the pandemic provides the right incentive.”

In South Africa, TAG Tobacco Alcohol and Gambling Advisory Advocacy and Action Group encourages all smokers to make the decision now to quit smoking forever and in all forms, including extremely harmful electronic devices.

‘Committing to Quit’ is your commitment to saving your health and your life.

As important is the reality that you will commit to saving the health and lives of your family and all those around you.

About 10% of all tobacco related deaths are people, including children and infants, who are exposed to second-hand smoke/passive smoking.

“In essence, commit to a healthy life; commit to saving money; commit to pro-

Your Wellness Matters is a free wellness community newspaper created to empower readers with preventative wellness information in order to make better wellness and lifestyle decisions.

tecting the environment by committing to quit,” says Peter Ucko, CEO of TAG. “We call upon non-smokers also to make two commitments. Firstly, commit to helping smokers overcome the challenges of quitting and staying quit, and secondly, commit to never starting to smoke. This is especially important for our youth and our children.”

Government needs to commit to Tobacco Bill “What TAG wants is for government to commit to promulgate the Tobacco Bill, which was published on 9 May 2018 and has still not been enacted,” says Didi Lubambo, chairperson of TAG. “Three years have elapsed and we are still far away from even holding public hearings, as tobacco continues to kill 40 000 people a year. That is 120 000 deaths that could have been reduced considerably.”

Ucko continues, “To put the delays into context, let’s draw a comparison of deaths. Right now there is a conflict

raging in the Middle East. Rockets are being fired and bombs are being dropped. Every daily news bulletin carries extensive coverage of the carnage and death. After the first week of conflict, reports showed that 122 people had been killed.

“The tobacco deaths in South Africa equate to more than 110 people a day.

So, during the week of the conflict in the Middle East, almost 800 of our people have been killed by tobacco. Yet there isn’t a single report of this calamity. Not one.

“TAG urges the President, the Minister of Health, other ministers and all members of Parliament to act quickly, promulgate the Bill and save the lives of the people of our beloved country.

Every day delayed is another 110 deaths.

To assist this ambition, TAG has a publication, ‘More than 100 reasons to quit tobacco’, available in English, Zulu and Xhosa,” concludes Ucko.

TEAM:

Advertising ywmads@44tenmedia.co.za

Managing Publisher | Jehad Kasu Business Development Manager | Dali Chiwara Design & Studio Manager | Mishqa Bassardien

Printing Paarl Coldset Published by 44Ten Media Publishing

Writers: Zagreb Kline, Refiloe Nomdada, Tsolofelo Mhabe

Contributors • • • •

Western Cape Government: Health Heart and Stroke Foundation CANSA Metrorail

ywm@44tenmedia.co.za

Address:

+27 (0)72 365 4037 (Cpt)

3 George Street

+27 (0)11 886 1343 (Jhb)

Athlone

www.44tenmedia.co.za

Cape Town

PUBLISHING

Issue 19 - May 2021

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Your Wellness Matters

hello!

It’s your job opportunity calling

START YOUR CAREER IN THE CALL CENTRE INDUSTRY. The first wave of Covid۱۹- Lockdown caused ۳ million people to lose their jobs over the lockdown period, representing an ٪۱۸ decline in employment from ۱۷ million people employed in February, to ۱٤ million people employed in April ۲۰۲۰. | www.business-humanrights.org BPO Skills Academy has actively been combatting unemployment by creating hundreds of job opportunities for unemployed youth in South Africa. Working hand in hand with Industry and Funding, we succeeded in bolstering the BPO Industry with work-ready candidates in South Africa to grow in the face of COVID۱۹-.

We are an active participant in the Cape Skills and Employment Accelerator Project which will create ۳۰۰۰ jobs in the BPO sector over the next three years.

BPO Skills Academy creates Learnership and Internship opportunities for unemployed youth in South Africa. We facilitate National Qualification Training to Learners and also place youth in experiential workplaces.

OUR IDEAL CANDIDATE IS: An unemployed South African resident of the Western Cape.

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In posession of a South African ID. Eager to work hard & learn with strong communication skills.

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BPO: THE VENTILATOR KEEPING THE WC ECONOMY ALIVE recently been voted the most favoured offshore BPO destination in 2021 by the annual Ryan Strategic Advisory Front Office BPO Omnibus Survey. The survey takes into account the sentiments of more than 600 executives from eight key sourcing markets, namely Canada, Italy, Germany, Australia, Spain, the USA, France and obviously South Africa.

This achievement does not come overnight. South Africa has been trailing in this ranking for some years, regularly being outranked by the Philippines and India. Last year South Africa shared 2nd place with India, trailing the Philippines.

President Cyril Ramaphosa weighed in on the accolade by saying: “This is truly a remarkable achievement. In a short time, our country has propelled itself from a relatively unknown destination for offshore customer service delivery, in the shadow of large competitors such as India and the Philippines, to the very forefront of the global industry.”

But this isn’t all, The Western Cape BPO sector has another feather in its cap: Amazon has recently announced that they will build their Africa headquarters in the sought-after Mother City.

An artists impression of the New Riverclub development

Although the R4 billion Rand development is to be built on land in the Black River Park area that is a point of contention between the City of Cape Town, environmentalists, the Khoi and the San groups, who had raised concerns that the new development would lead to the land losing its historical significance (an issue in its own right), one cannot dismiss the resounding vote of confidence Amazon’s decision to deepen their roots here is for our burgeoning BPO sector.

According to the City, it is envisaged that 5,239 jobs will be created in the construction phase alone. The project will also create up to 19,000 indirect and induced jobs.

This development also bodes well for attracting new offshore clients to the region.

Speaking to the City’s MCM for Economic Opportunities and Asset Management Alderman James Vos, he had the following to say about this landmark deal “The Business Process Outsourcing (BPO) sector in Cape Town has consistently proven to be a key driver of investment, up-skilling and jobs. Between July 2018 and March 2021, the City of Cape Town,

recognising the industry's growth potential, supported it by allocating R28,5 million towards skills development and training. The result is a phenomenal R3,4 billion in investments pumped into the economy in the past three years alone.

The sector employs more than 60 000 people in the city, with over 17 037 of them gaining employment in the last three years. This is why the City remains a proud funder of Cape BPO, an entity responsible for the growth and development of the Call Centre and BPO industry,” said Alderman James Vos Mayoral Committee Member for Economic Opportunities and Asset Management.

“The City has worked closely with Amazon to facilitate investments in Cape Town for many years. It was the City that facilitated the approval of an incentive tariff for Amazon Data Services, which will pave the way for significant direct investment and indirect value-added contributions for the City over the next 10 years," The Western Cape BPO sector is overseen and driven by the City’s strategic partner CapeBPO, who is led by the respected and accomplished industry

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BPO: THE VENTILATOR KEEPING THE WC ECONOMY ALIVE pioneer Clayton Williams, the organisation’s CEO. We caught up with him for a brief interview: How important is the BPO sector as a job creator in the WC?

CW: I think that the BPO sector represents a significant opportunity in terms of not just gainful employment at scale but long-term career prospects due to the low barrier to entry for job seekers (often a Matric with the ability to converse fluently with customers will suffice) as well as many different career paths and development opportunities within the sector.

South Africa was recently cited as the preferred offshore destination for BPO operations in the world what does this mean for the industry in the WC?

CW: The Cape has historically been the leading BPO region within South Africa with the vast majority of International Operators choosing the Western Cape as their first entry location into South Africa. The Western Cape still represents around 60% of the national market in terms of international jobs and the recent accolade is both a testament to the world class Customer Service that

An artists impression of the New Riverclub development

has become synonymous with the both the Western Cape and South Africa as well as an opportunity to create awareness around our Value Proposition in source markets that we haven’t yet penetrated (like the US).

What does this accolade mean for future job growth?

CW: Hopefully the awareness created by this global recognition will result in thousands of new jobs as we endeavour to unlock the scale that the US market represents.

What kind of jobs can youth expect to enter into and aspire to within this burgeoning sector?

CW: Given the fact that our Value Proposition is predicated on the delivery of world class Customer Experience, I think that our youth can expect opportunities related to creating such experiences for customers all over the world!

Amazon recently announced building their new Africa HQ at the new River Club Development, what does this mean for the South Africa and in particular, the Western Cape BPO industry?

CW: I think that this announcement is the

CapeBPO CEO: Clayton Williams

biggest endorsement of not just our capability and credibility but most importantly that the BPO sector is here to stay, and the Western Cape is the jewel in the proverbial crown.

From the incredible number of jobs created by the BPO sector in the past twelve months, coupled with being voted the best offshore BPO destination in the world and Amazon’s vote of confidence in the Cape’s value proposition leading them to establish their Africa headquarters here, it is safe to say that the BPO sector is not only keeping the economy’s pulse steady, but certainly also contributing to making it stronger moving forward.

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“MEASURE YOUR BLOOD PRESSURE ACCURATELY, CONTROL IT, LIVE LONGER” Partner Content

The World Hypertension League (WHL), promotes World Hypertension Day (WHypD) on 17 May each year. This year’s WHypD theme is “Measure Your Blood Pressure Accurately, Control It, Live Longer”. The primary aim of the theme is to increase raised blood pressure (BP) awareness in populations around the world. Moreover, this year, there is an increased focus on the accurate measure of BP. Hypertension remains the leading cause of morbidity and mortality worldwide and significantly impacts the risk of all major cardiovascular events, including strokes, sudden cardiac death, coronary heart disease, heart failure, abdominal aortic aneurysm and peripheral vascular disease and can also contribute to dementia.

Professor Pamela Naidoo, CEO of the Heart and Stroke Foundation South Africa (HSFSA), highlights the following message: “Individuals over the age of 45 years should measure their blood pressure at least once every year because as one gets older there is a higher risk of raised blood pressure which may lead to cardiovascular disease (CVD). The negative health impact of the COVID-19 pandemic is very clear and in particular individuals with hypertension and COVID-19 are at severe risk for hospitalization.

In South Africa, the heightened rate of high blood pressure or hypertension is a great concern as less than 50% of South African adults, living with hypertension, are unaware of their condition. Of those who are aware of their blood pressure status, half do not take any action to control their blood

pressure either through lifestyle modification or medication. Hypertension is responsible for 13% of all deaths, globally. In South Africa, more than 1 in 3 adults live with high blood pressure and it is responsible for 1 in every 2 strokes and 2 in every 5 heart attacks.

Approximately 4 in adults older than 25 years have hypertension and this means 75% of the world’s hypertension population are at risk and are potential candidates for heart disease, strokes, kidney disease or even sudden death. According to a report by the World Health Organisation and Strategic Advisory Group of Experts (WHO - SAGE), almost half of the South African population is living with hypertension. Although the condition occurs less frequently in children than in adults, evidence now supports the concept that adult essential hypertension has its roots in childhood. From the USA, approximately 11% of children and adolescents have high blood pressure, whereas in South Africa the prevalence of childhood hypertension ranges from 7.5 % - 22.3%.

It is important to understand the pathophysiology of hypertension as this will prove the urgency of appropriate action to address it.

Hypertension is when the force of the blood flowing through the blood vessels is persistently too high. Fluctuations in blood pressure are normal which is why it is only diagnosed when it remains high on several occasions or when it is dangerously high on one occasion.

Familial hypertension (FH) is less well-known. FH is a rare, genetic form of hypertension caused by mutations in

particular genes, many of which help control the balance of fluids and salts in the body and affect blood pressure. The heritable component of blood pressure has been documented in familial and twin studies suggesting that 30%-50% of the variance of blood pressure readings are attributable to genetic heritability (explained by genes) and about 50% to environmental factors. Similarly, familial aggregation of hypertension is well recognised and a family history of hypertension has been associated with an increased risk and earlier onset of hypertension, highlighting the importance of genetic factors in hypertension.

There are various physical and lifestyle factors that can make one more likely to develop high blood pressure. Being aware of any risk factors will aid in identifying the changes needed to lower these risks, which include; Family history (having one or more close family members with high blood pressure before the age of 60 means you have two times the risk of having it. A strong family history means you have 3 or more relatives who had high blood pressure before 60 years (the likelihood of blood pressure increases with age). In fact, nearly 8 in 10 South Africans over the age of 55 years have high blood pressure - physical inactivity, an unhealthy diet (especially one that is high in salt and low in fruits and vegetables), being overweight or obese, excessive alcohol consumption, smoking and tobacco use are all various risk factors that contribute to developing high blood pressure.

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“MEASURE YOUR BLOOD PRESSURE ACCURATELY, CONTROL IT, LIVE LONGER” Partner Content

Making small changes in behaviour can make steady improvements in blood pressure. Together, these changes can make an immense difference. * Eat a healthy, balanced diet to maintain a healthy weight * Reduce salt intake * Remember to always look out for the Heart Mark and DSA on food labels as a guaranteed way to choose healthier options for you and your family * Get physically active * Do not smoke tobacco nor inhale the smoke from other people smoking, manage psychological stress * Limit alcohol consumption * Check your blood pressure at least once a year if you are over 45 years * Take prescribed hypertension medication

as specified by your doctor As part of our ongoing efforts to curb the detrimental silent killers, we at the HSFSA pride ourselves on our flagship endorsements i.e., Heart Mark and DSA endorsed food products, encouraging healthier eating. The time is now, become a health-savvy consumer and add endorsed items to your cart. All endorsed products endure standardised rigorous testing thus ensuring a well-balanced nutritious meal every time.

We encourage people to adopt simple health-seeking behaviour changes that can help prevent hypertension and keep hypertensive patients in good health. It is important to measure your blood pressure accurately and know your blood pressure status

and control it by taking your medication to live longer even if you are hypertensive.

The Heart and Stroke Foundation South Africa encourages all South Africans to prevent and control this silent killer, the “modern epidemic”. Dana Govender, Hayley Cimring and their respective teams remind South Africans that the HSFSA teams visit various communities to conduct health risk assessments and therefore encourage individuals to check our website www.heartfoundation.co.za or social media platforms.

The public may also call us on 021 422 1586 for more information or join us at the following venues country-wide, where our Health Promotions team will be conducting health risk assessments, including blood pressure checks:

Partner Content

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Partner Content

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MAY: BURNS AWARENESS MONTH Tsolofelo Mhabe

SA in dire need of increased burn awareness and education The month of May is the official ‘burn awareness’ month in SA, and as a manufacturer of wound treatment products, Melcura is acutely aware of the importance of awareness and education when it comes to the prevention and correct treatment of burn injuries.

As a South African company, Melcura knows that many burn injuries occur in disadvantaged or rural areas and the company’s goal is to provide an alternative to the expensive imported wound care products. In addition, the company focuses on year-round burn awareness and treatment education.

Danielle de Villiers, Project Manager (at) Melcura, after completing her Master of Science (MSc) focused on Medical Immunology, entered the incredible industry of medical devices. Danielle says “One of my first experiences was research and development of an innovative synthetic resorbable skin substitute. I was, in essence, developing artificial skin that had the properties of natural human skin.

Seeing it applied to living, breathing burns patients and the incredible results achieved after the lengthy process of product design, development, and finally

clinical testing - I was hooked! It was so rewarding to watch children covered in this skin substitute, racing against each other down the corridors of Leratong Paediatric Burns Unit on push bikes with no pain! I’ve now worked on the full design, development, and post-market spectrum of wound care devices from high-tech electrospun wound dressings to the sweet workings of honey in wound care.”

Danielle further states that while it is rewarding to work on the development and recovery side, she quickly became aware of how much still needs to be done to prevent burns in the first place. “Our reality in SA is that many people are either living without electricity, or only have sporadic access to electricity. This means that gas or open fires are used by millions daily. These same people do not have easy access to medical care, so the most important first step is to educate people on prevention, and also treatment in the event of burn wounds.”

Someone who has plenty of experience with wound care is Sister Renè Lessing, a Registered Nurse who believes that her love for people and her passion for healing created a personal journey that she would not change for anything in the

world. Among many other things, Sister Lessing created one of the first basic wound care courses in the industry called ‘Back to Basics in Wound Care.’

“As a caregiver it is heartbreaking to see patients with infected burn wounds that could have healed quite easily if the correct procedures were taken immediately”, says Lessing, “With such a large portion of our population at risk of burn wounds each day, and who don’t have access to medical treatment, I also believe our first priority is to educate people on what should be done in the event of a burn, how to treat basic wounds, and when to seek medical help.”

Sister Lessingʼs advice

Most of us think of wounds happening because of a burn, or a nasty fall. But even a small wound, like a dog bite that does not look serious at first, can end up disastrous if not treated correctly. What you can see on the skin, is usually not the actual case under the skin.

The skin is the largest organ in our body and protects us from germs (bacteria, fungi and viruses) that live on its surface.

So, when the skin is broken, there is a risk

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MAY: BURNS AWARENESS MONTH Tsolofelo Mhabe

of germs getting into the body and causing an infection. The deeper or larger or dirtier a wound is, the more care it needs.

In South Africa during winter, we see our largest volume of patients due to burn injuries. There are many reasons for this such as: • Diabetic persons with loss of feeling in feet who burn with hot water bottles and heaters or hot bath water which often results in burn wounds on the feet.

• Small children pulling kettle chords or hot cups from the countertop.

• Informal settlement fires due to lack of electricity.

• Other causes of burns are from chemicals in factories as well as hot oil or steam from restaurants.

What you must NEVER do: There are so many myths about how to treat burns, but the truth is that many of these can cause further damage.

Never apply ice, butter, toothpaste, ice water or egg white. These can introduce even more bacteria, or even increase the damage already done.

What you SHOULD do:

• Rinse the wound with running cool tap water (or cool clean water from a con-

tainer) for at least 20 minutes. This will cool down the wound and assist with the pain.

• Thereafter lightly cover the wound with either an emergency-type dressing or a Petroleum Jelly gauze dressing.

• The important rule is to keep it clean and minimize pain, remember that any burn patient needs medical help, and it is advised to seek professional medical assistance as soon as possible.

Additional treatment tip:

• Medical-grade Honey is the best treatment for most wounds. Melcura’s Honey range can be used on any wound with complete safety. Honey is well known for its healing properties, especially on burn wounds. In summary, there are many types of wounds, and there are lots of misconceptions out there. Always ensure that you are prepared to treat an emergency that might happen in and around your house.

Burn awareness in SA

As mentioned, there is a critical need for increased education around burn prevention and treatment in SA. Those who work with patients will tell you that many burn wounds could either have been prevented or cured much sooner

with proper treatment. It is up to us to educate and assist wherever we can.

For this reason, Melcura supports organisations such as Heroburn, who not only educate, but also support burn victims and their families in any way possible.

Dr Nel, a widely-respected plastic surgeon at Netcare Milpark Hospital, specializing in burn trauma agrees that “a major burns injury is one of the most devastating insults a human being can experience. Its impact can not only cause multi-organ failure, but may also cause personality change and major emotional and psychosocial problems. Education and prevention cannot be underestimated in the fight against burns. The best way to combat a prolonged healing process, bad scarring and poor functional outcome, is to correctly manage the burn in the early stages of management. This is also greatly dependent on education.”

It goes without saying that all those involved in treating burn victims fully support Burn Awareness Month, but it is even more important to ensure that this momentum of awareness is carried throughout the year so that we can all start to make a difference and reduce the number and severity of burns that occur every day.

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I AM FOR HER Partner Content It’s the middle of the year and very few of us have stayed on track with our yearly goals.

Whether it was to follow a healthier diet, exercise more or spend more time with the family, there are so many obstacles to overcome.

My research has steered me to breaking down by big goals into smaller, more attainable habits over time. Inc.com’s research shows that healthy eating and being more active are always in the top 5 of most resolutions lists.

This is no surprise as the old adage rings true: a healthy body inspires a healthy mind.

To help instil healthy moving habits, here are a few stretches to get you going in the morning: Wake up stretches

1.

On your stomach and place your hands flat under your shoulders. Tuck your elbows in by your sides and gently raise your head and chest, keeping your hips on the bed. Remember to relax your neck and shoulders. Hold the stretch for 15-20 seconds and when you’re ready, gently lower back down.

2.

Lying flat on your back, bring one knee to your chest and hold it in position with your arms or hands. You should feel a nice stretch in your lower back. If it feels comfortable, you can also do this stretch by bending both knees at the same time.

3.

Lying on your back, raise one of your knees, and gently roll it over to the opposite side.

Make sure both of your shoulders stay in contact with the bed at all times. If it feels comfortable, stretch one arm out to the side, keeping it in line with your shoulders, and slowly turn your head to face your outstretched arm. You should feel the stretch on the sides of your upper body and your lower back. Breathe deeply and repeat on the opposite side.

Sitting up Once you start to feel more awake, gently move to sit on the edge of your bed.

4.

Sit on the edge of your bed, with your feet flat on the floor. Interlock your fingers and reach forward, bending from your middle back.

Stretch with your hands forward at shoulder level. You should feel the stretch between your shoulder blades.

5.

Relax your shoulders and gently move your left ear towards your left shoulder, using your left arm to help. Only stretch as far as feels comfortable. Hold for 15-20 seconds and slowly repeat on the other side.

6.

Natalie Jardine Head of Brand: I am For Her

Relaxing your shoulder blades back and down, reach one arm across your body and gently use your other arm to deepen the stretch. Hold for 15-20 seconds and repeat on the other side.

Stand to attention When you’re ready, you can stand and do a few more stretches to fully be ready for the day.

7.

Stand with your feet hip-width apart and clasp your hands above your head. Gently lean your body to one side, feeling a deep stretch along the side of your body. Hold for 10-15 seconds and repeat on the other side.

8.

Stand up straight and hold onto a chair if you feel unbalanced. Keep your feet hip-width apart. Reach back and grab your left foot with your left hand. Keep your thighs lined up next to each other and your left leg in line with your hip. Feel the stretch in your left thigh and hips. Repeat with your right leg.

9.

Stand upright and gently bend one knee as if you’re going into a sitting position. Place the opposite leg outright, pointing your toes towards the ceiling. Bend forward from your hips to feel a nice stretch along the back of your outstretched leg. Hold for 10-15 seconds and then repeat with your other leg.

10.

Placing your hands on a wall for support, step back on one leg and gently push your heel towards the ground, feeling a nice stretch along the back of your calf. Hold for 10-15 seconds and repeat on your opposite leg.

Safety first!

Remember to listen to your body each day.

Don’t be worry if you’re not able to touch your toes or bend very far – all bodies are different and your body will tell you how far it wants to go. The aim is to remain comfortable. Always remember to move slowly, consciously and with purpose to avoid any injury or pain.

If you experience any pain, stop and relax your muscles.

If you have an injury, speak to your doctor or physiotherapist first so they can recommend a stretching routine specifically for you.

The IAMFORHER Foundation aims to restore dignity through health. While sanitary towels are provided to the indigent school girls, they also continuously educate the public. From South African to the greater Africa as well as global communities, IAFH believes that dignity eventually leads to creating a legacy for all.

Therefore they lobby for the free distribution of all sanitary products.

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SELFIE-ASTEEM Supplied Content

Earlier this month marked 15 years after the iconic Evolution film which addressed image manipulation in advertising. Dove is now tackling the issue of digital distortion again with the release of a new film at their first ever Global Virtual Summit. ‘Reverse Selfie’ represents how far retouching apps can distort reality and how young girls are digitally self-distorting their appearance for social media.

The film undoes the emotional and physical stages of posting a selfie; highlighting how editing tools once only available to the professionals can now be accessed by young people at the touch of a button without regulation and, rather than models on set, it’s girls in their bedrooms filtering away their identities. After a year of increased screen-time and subsequent increased exposure to unrealistic beauty ideals and pressures, there has never been a more important time to act.

The summit was spearheaded by compelling speakers across the globe; legendary author and television producer – Shonda Rhimes, body empowerment influencer – Megan Crabbe (@bodyposipanda), plus-size model – Nyome Nicholas-Williams and South African media personality – Hulisani Ravele. The speakers delved deeper to understand the social drivers and impact that exists #BehindTheFilter.

They unpacked the following topics: behind the filter, living our natural hair, (Un)filtered from being censored to being seen, and inspiring planet-positive change.

“Over the years, we have always strived to ensure that the work we do on the Dove brand is meaningful and brings about positive change. The work we have launched this week sets to remind us of the importance of embracing Positive Beauty, which seeks to encourage inclusive beauty standards across all Unilever beauty and personal care brands’ packaging and advertising globally.

To understand what role, we need to play locally, we conducted in-depth research in South Africa detailing the challenges experienced by our young people in this fast-faced digital era. We look forward to sharing these

results in the upcoming weeks.” – Sphelele Mjadu, Unilever Beauty & Personal Care Senior PR Manager for Africa. “As brands and individuals, we all have a role to play in shaping the lives of young people and building their self-esteem, and this is just a start,” she concludes.

Firdaous El Honsali, Dove Global Communications and Sustainability Director explains, “For over 60 years, Dove has advocated for real beauty, representing beauty as it is in real life. Part of that is our ‘No Digital Distortion’ Mark – that tells y o u

which cannot be achieved in real life. Dove wants to highlight that issue and help provide tools to parents and carers to help young people navigate social media in a positive way.”

The new Confidence Kit from the Dove Self-Esteem Project Created in partnership with the Centre for Appearance Research at the University of West England – the world's largest research group focusing on the role of appearance and body image in people's lives – the Dove Self-Esteem Project tools are academically validated and free to download. Including a new Confidence Kit, a dedicated online tool which empowers parents and carers to help children navigate appearance pressures and the world around them. It includes a dedicated section to help adults understand the challenges that young people face online, to encourage conversation and provide tips on how to make social media a healthy place where young users can flourish – from curating a positive and diverse social media feed to recognising that social media is a highlight reel of people’s ‘best bits.’

The Confidence Kit is part of the Dove Self-Esteem Project’s mission to help 250 million kids with self-esteem education by 2030, making it the largest provider of self-esteem and body confidence education in the world.

that t h e people in our ads are just as you’d see them in real life. With the rise and rise of social media over the last 10 years, digital distortion is now happening on a much bigger scale – and by younger people, without regulation. We see so much creativity and expression of self-identity through the use of filters and editing apps, but when filters are used to digitally distort images to conform to narrow beauty standards, it can become damaging to the self-esteem of young people. Girls particularly begin to feel the pressure to edit and distort themselves to create something ‘perfect’

How you can get involved: Dove aims to contribute to a more inclusive, less apologetic definition of beauty so young people growing up with social media also grow up with confidence #NoDigitalDistortion. Take action with us at Dove.com/Confidence and download the new Confidence Kit to talk to a young person in your community about social media and self-image. Use the dedicated section on social media and discuss the challenges young people face online, to help make social media a positive space where they can freely be themselves.

Follow Dove on social media and join the conversation using #BehindTheFilter #NoDigitalDistortion #LetsChangeBeauty • Facebook (@DoveSouthAfrica) • Instagram (@dove) • Twitter (@Dove_ZA)

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Issue 19 - May 2021

DEBUNKING THE MYTHS ABOUT PSORIASIS Zagreb Kline Psoriasis is a visible skin condition, that affects approximately 1% of the South African population.1 This condition is identified by red, scaly patches on the skin that can itch, bleed, and cause severe discomfort and pain.

For people living with psoriasis, there is no escaping their condition. The physical and emotional toll the condition takes is only made worse by the social stigma, misconceptions, and rejection faced on a daily basis.2 Here are the facts.

Myth: Psoriasis is contagious Fact: This common misconception is not true.3 Psoriasis is an autoimmune condition,4 not an infection.3 Psoriasis happens when the body produces skin cells too rapidly, causing skin cells to build up into the red, scaly patches visible for everyone to see.5 It is impossible to 'catch' psoriasis by being in contact with someone who has the condition.3 Myth: Bad hygiene causes psoriasis Fact: Although psoriasis is a skin condition, it is not caused by poor hygiene.3 Researchers have determined that genetics and the immune system are the key factors in the development of this condition.6 What’s more, it’s possible for people to develop psoriasis, even if it’s not a family condition.7 Myth: Itʼs just a skin condition Fact: Psoriasis is much more than a skin condition. Even though it affects the body's largest

organ, the swelling and inflammation caused by psoriasis can affect other organs and body tissues.4, 6, 8 In fact, psoriasis can be devastating to the body. People diagnosed with psoriasis are often overweight, have higher cholesterol and are at risk of having a heart attack or stroke, leading to premature death.1 Myth: Psoriasis isn't linked to other conditions Fact: Many people who need effective treatment for their psoriasis can’t access treatment, as a result of medical aids not always recognising the disease as part of their prescribed minimum benefits. When this happens, their condition can cause additional medical concerns, which can be serious.5 Research indicates that people living with psoriasis are at a greater risk of type 2 diabetes, psoriatic arthritis, high blood pressure, mental health conditions and other autoimmune diseases including sclerosis and Crohn's Disease.4 Myth: The condition is not treatable Fact: Although there is no cure for psoriasis, treatment is available. Treatment options depend on the severity of the psoriasis and can be treated with topical ointments, UVB therapy, systemics and biologics.3 Myth: Clear skin isnʼt achievable Fact: Researchers are working tirelessly to develop new and effective treatments for psoriasis.

One of the biggest breakthroughs is a new biologic that makes clear skin achievable for

long periods, in moderate to severe psoriasis cases.

People living with this devastating condition deserve access to effective treatment. If you’re living with psoriasis, talk to your doctor and ask them to help you get treatment that will achieve clear skin for longer and live a fulfilling life.

Psoriasis is a lifelong condition, and by busting the myths and misconceptions, people living with psoriasis can receive support, seek help from their dermatologists, access effective treatment, and enjoy life with clear skin. Visit the #MoreThanSkinDeep Facebook page to learn more about psoriasis and how you can show your support to those living with this condition.

SHOWING APPRECIATION WITH SPONSORS OF BRAVE: THE GRATITUDE SEASON Refiloe Nomdada Season 3 of Sponsors of Brave is now open for nominations! Calling all South African residents to the frontline! It's time to rally together to celebrate our Pharmacy heroes who have made our safety their priority during this global pandemic and beyond.

Since the advent of the coronavirus, we’ve witnessed the unwavering bravery and strength displayed by our Pharmacists and other healthcare workers. News24 and Adcock Ingram OTC are joining forces once more to express the nation’s gratitude toward our frontline healthcare workers who have helped us through the pandemic shift into 2021. And this time the focus is on thanking our Pharmacy frontline heroes, by nominating your Pharmacist, Pharmacy assistant, or Pharmacy who always goes the extra mile for their customers and community.

Nicole Austin, Spokesperson of Adcock Ingram OTC Sponsors of Brave said, “As a Pharmacist I hold immense value for this campaign, which is an authentic and meaningful expression of gratitude towards the Pharmacy profession. I, myself, am grateful, and more excited than ever to be the Adcock Ingram OTC Sponsors of Brave Spokesperson. In the past two seasons, a growing appreciation for our healthcare workers has

been encouraged, and I am certain that this season will cement their immense value in our hearts and minds. I honestly believe that gratitude is our greatest tool to cultivate hope and cast vision for the future. The pharmacy profession is filled with everyday heroes from all corners of the country, and they certainly deserve some of this gratitude.”

Off the heels of success Following the successful debut and sophomore seasons of Sponsors of Brave that celebrated our healthcare workers and upcoming future Pharmacists, this season wants to cast a spotlight on the existing Pharmacy heroes making an impact in their community.

Andrea Firth, Editor of BrandStudio.24 said, “We’re really honoured to be working on a third season of Sponsors of Brave with Adcock Ingram OTC - through this campaign we’ve been able to impact the lives of healthcare professionals and students across South Africa and say thank-you in such a meaningful way.”

Readers and Pharmacists are urged to cast their votes to nominate a Pharmacy or Pharmacist or Pharmacy Assistant they believe are truly enacting change so that these healthcare profession-

als could win some exciting prizes that are up for grabs. Even nominations stand to win one of eight R5,000 cash prizes!

From the nominations, eight lucky finalists will be selected to be celebrated by their community. Two of these featured nominees will be selected as overall winners: one by a nationwide public vote on the News24 platform, and another chosen by the Adcock Ingram OTC Sponsors of Brave panel of judges. These Pharmacy related professionals will go on to win an exciting opportunity to pay it forward and pursue a passion project of their choice.

The passion project is an opportunity to give back to the community to the value of R25,000; whether this is painting a school, planting a community garden, supporting a soup kitchen, or any other community service orientated activity.

So, South Africa, it’s time to celebrate your Pharmacist and its staff and let the nation know where their heroes are making waves.

Visit https://partners.24.com/SponsorsofBrave/index.html website for more entry criteria, and to cast your nomination.

Issue 19 - May 2021

Your Wellness Matters

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MAINTAINING FAMILIES IN A PANDEMIC Supplied Content Just over one year ago, South Africa went into one of the world’s strictest lockdowns in our efforts to curb the spread of Covid-19 and to save lives. The impact of this lockdown over the last 14 months, across many areas, is well known and documented.

“However, perhaps one of the lesser documented or discussed consequences of the last year has been its impact on the family unit,” says Paula Hildebrand, Chairperson of the South African Association for Social Workers in Private Practice (SAASWIPP).

“Our views on family have been significantly transformed over these last 14 months, with people valuing and longing for connection with others more than ever before,” continues Hildebrand. “Family are not just blood-tied. It’s those that you rely on and love the most. People feel stronger within these bonds and feel that they do not face the challenges alone.” Whilst many have spent more time with their children and partners or spouses in more restricted social gatherings than ‘normal’, others have embraced technology to virtually fulfil their desire for relational connections and to offer support - be it in terms of caring, financial or just a sharing of lives. Says Hildebrand: “The positive benefit is the rediscovery of each other as people, as a result of intentionally spending time talking and sharing life and fears. Many have found their relationships deepened and more valued as a result of this unusual season.”

However, continues Hildebrand, this time has also showed the weaknesses within families, emphasising disconnects and any lack of healthy relationship practices that existed. In addition, increased substance abuse and domestic violence is of grave concern and, so too, is the constant struggle to find a workable and realistic work/ life balance – more prevalent in the last year than ever before. This has been further compounded by a lack of online resources for some, or assistance with childcare, and other needs, that an easily accessible, extended family is able to offer.

“Reorganising families and changing roles will be part of the changes we should expect in the new normal,” says Hildebrand. South Africa is a highly family-orientated society where family is not just seen as two parents and their children.

Extended families are seen as the core family group and they actively engage and assist, if possible. “This sense of family identity has been strained with social isolation and economic pressure over this time, with the separation of

Covid-19 severely hurting the older population,” continues Hildebrand. “Their lack of mobility and being high risk, has meant that their forced isolation has had to be even more adhered to.

The lack of touch between old and young is a harming factor that we will see the consequences of for many years as it effects formative development in the young and emotional well-being and longevity in the older generation.” For many, as mentioned above, work boundaries have also been compromised. There has been a belief that people are available outside of work hours to respond to demands and requests. Says Hildebrand: “The fear of losing one’s job makes this compromise happen easier. The family has priority, I believe, but the management of schooling needs and work demands on the same devices and in the same time frame has made it very hard and emotional/mentally demanding.”

For some, working from home has the benefit of flexibility and adaptability to home demands and recreational activities have been altered in line with the restrictions of Covid-19 to encourage families to spend more time outdoors and in open spaces.

But a large proportion of the population does not have access to digital infrastructure, decent signal or are able to afford South Africa’s high data costs. “We need to be cognisant of the vast inequalities that the pandemic has highlighted in South Africa, and that there are millions of people who do not have access to the digital platforms which have become so essential to maintaining positive connectivity during this time,” says Hildebrand.

Not only is this damaging to those seeking employment during a time when most work requires these tools, but it also leads these individuals to feel even more isolated from their loved ones in comparison to those who are fortunate enough to have the digital tools to communicate often.

Teenagers, however, have been even more drawn to digital entertainment. Says Hildebrand: “We are seeing a challenge in drawing their attention back to schooling needs and face to face social engagement with their families.

Whilst digital communications may be less complex and ‘easier’, we are seeing more and more anxious children with social anxiety as a result of this practice. It is difficult to get them to put family first as they strive to maintain a social link with a peer group and fear the consequences if they do not keep that connection.” At the same

Chairperson of SAASWIPP: Paula Hildebrand

time, there have also been beneficial consequences to the various restrictions on movement. Says Hildebrand: “I sincerely hope we learn to value and prize the relationships that surround us more. We hopefully learn to speak well of each other, that kindness becomes the norm in our engagements at home and that the rebirth of family makes us resilient and confident, adding to lives well lived, even under very difficult situations.”

Some of tips for family engagements and connections are listed below:

Engagement and communications that connect: Besides calls and conversations at home, meet in gardens, through windows, family walks, hiking with friends and picnics in open spaces. Touching each other’s lives with sharing and caring behaviours; words being the easiest way to impart comfort and belonging. Emails and calls or moments sitting on your child’s bed or playing a board game. Most family members have a deficit in the need for time and affection from those around them. The increased demands of life mean they need each other on an emotional level more than usual.

Share your life experiences with those that are more restricted than yourself, let them enjoy the story of the camping weekend you went on, seeing the beauty through the shared story.

Listen to each other concerns. Intentionally choose to tell those in your life of life experiences and don’t remain silent and withdrawn.

Actively engage in community forums/groups in a safe manner. Belonging to churches and faith-based groups builds up emotional ‘feel-goods’.

Behaviours that support:

Share our resources with others in need and do so with dignity and grace. Cooking a double portion meal and dropping off a cooked meal to someone who would appreciate the domestic support or provision in a time of need. Checking in with our ‘people’ to know if they are ok or in need.

Ask how one can help and be aware of other’s needs.

Have fun:

Create opportunities to tell funny family stories, play games, watch movies together or have fun meals together. Eating together is a bonding experience. Enjoy nature. Laugh. Tease.

Partner Content

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Your Wellness Matters

Issue 19 - May 2021

Partner Content

Issue 19 - May 2021

Your Wellness Matters

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Issue 19 - May 2021

THE ART OF LIVING AND DYING Zagreb Kline

Due to the Covid-19 pandemic, palliative care is now more in the mainstream eye than ever before. Dedicated to the holistic treatment of life-threatening diagnoses, as well as to the care of end-of-life patients, those in the palliative care sector are experts in promoting quality of living and dignity in death – a topic that has become increasingly relevant since March 2021.

This year’s Hospice Week (dedicated to this sector, and taking place from 3 to 10 May), sees a focus on the role of partnershipin providing support and care for people with life-threatening illnesses. It seeks to recognise, share and celebrate achievements of both hospices and palliative care programmes together with their partners.

A strong focus on the holistic – pain management, family support, spiritual counselling and much more - all forms part of the services that a palliative care team at a hospice provides. It is a partnership, between carers and patient, with the

Nurses from East Rand Hospice, JHB

ultimate goal of ensuring that patients are able to live as fully as possible until they die.

Says Hospice East Rand: “Hospices are associated with dying, where they are in fact there to assist in the quality of life. We think this is often attributed to denial, resulting in a patient or family member reaching out to us at the last minute instead of at the time of diagnosis. Our aim is to assist in the quality of life of the patient and to assist both patient and family members on their emotional journey as well.”

“Our hospices report that the greatest challenge in their work is often that of acceptance by the person diagnosed as well as the family,” says Ewa Skowronska, CEO of the Hospice Palliative Care Association (HPCA). “Fear of death, particularly in most western cultures, is very prevalent – the unknown, the preparation and the actual death process is not exactly a conversation that people easily have, but it’s been one that people have been forced

into during this pandemic. It’s a conversation that requires partnership and openness between the person with a life-threatening diagnosis, professional health care team, families and loved ones.

And it is a conversation about the importance of ‘living’ during this time as well!

Even if that living is to be short-term, it is an important aspect of the mortality conversation.”

For Hospice Week this year, the Hospice Palliative Care Association are profiling the voices of the nurses and carers who understand the art of living and dying intimately.

Says Jamela Tiva of CHoiCe Trust: “My greatest fulfilments at work are seeing my patients pain free after two to three days and passing on pain-free; patients recovering from being bedridden and able to assist themselves and not depending on their family members and families coping with the life-threatening illness of the

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Issue 19 - May 2021

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THE ART OF LIVING AND DYING Zagreb Kline

patient because they understand the diagnosis and know how they can assist.”

“We offer our services to everyone, regardless of whether they can afford to pay for it or not, as our vision is Quality Palliative Care for all as everyone deserves to live well and when the time comes, to have a dignified death,” continues Skowronska.

There are more than 103 hospice members of the HPCA, primarily self-funding via donations and grants, with minimal formal support. Over the last year, this has been very challenging as palliative care services have been needed more than normal, despite no formal funding in place.

The 2017 National Policy Framework and Strategy on Palliative Care (NPFSPC), approved by the National Health Council at the time, has still been implemented very scantily in the public healthcare system and, in many cases, is accorded lip service in the private system.

Says Sheila de Maroussem of Msunduzi

Patients and staff from East Rand Hospice, JHB

Hospice Association: “Some of the biggest challenges we confront are that of poverty and the lack of resources, along with poor advocacy for palliative care in the Health sector.”

“We are two sisters at Franschhoek Hospice and we are caring for an average of 100 patients. Our palliative care load can be demanding at times, with being on call every second weekend,” says Susan Swanepoel of Franschhoek Hospice. “We have a large, demanding Department of Health contract with 9 community health workers and the supervision, stats and work allocation is done by the two Palliative Care sisters as well.”

“The HPCA is actively involved in raising awareness of palliative care and what services hospices offers as well as working with Government and other organisations to make these services more financially sustainable and accessible to all. We’re all about partnerships – with the goal of making access to palliative care for all South Africans,” says Skowronska.

Today only approximately 20% of people who need palliative care receive it, so there is still a lot that needs to be done.

Concludes Skowronska: “The fourth edition of the Palliative Healthcare Standards was recognised internationally and accredited for four years by the global authority on standards development and assessment this year. South Africa has the opportunity to be a leader in palliative care, with decades of experience behind us and a proven track record for the importance of this speciality. We have seen an increased interest in healthcare professionals in understanding what palliative care encompasses during 2020 and 2021 and we are here to provide the mentorship and the service.”

If you would like to contribute to hospices, please visit: https://hpca.co.za/donate/. If you would like to contact a hospice, download the WeCare app for free to make contact or visit: https://hpca.co.za/ and click on Find a hospice.

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MORE THAN HALF OF SOUTH AFRICANS GAINED WEIGHT DURING PANDEMIC, 69% BORDERING ON OBESE Supplied Content

While the intention of lockdown regulations and physical distancing was to contain the spread of COVID-19, the unintended consequences have been an economic crisis, record-high unemployment and a “plumper” population.

A national survey conducted in the last two months among almost 2 000 South African adults paints a dire picture: - 45% of respondents said lockdown regulations impacted their eating and exercise habits for the worse.

- 44% picked up between 2-5 kg; 15% are 6-10 kg heavier and 4% gained an extra 10 kgs or more.

- 58% of family members (spouse/children) also packed on a few pounds.

- Increased weight gain in 15% of pets were also reported, which has equally real health consequences.

- 34% said their diet consists mainly of takeout and ready-made meals, while a further 30% said they eat what they can afford since their income has been impacted.

- 42% are exercising less than before the pandemic.

- 59% are currently on medication for a comorbidity such as heart disease, diabetes or hypertension.

The survey was commissioned by Pharma Dynamics, the largest provider of cardiovascular medicine in the country, to assess the

effect of the pandemic and the subsequent lockdown on the nation’s eating and exercise patterns.

Nicole Jennings, spokesperson for Pharma Dynamics, says they are concerned about the long-term, negative effects that lockdown regulations have on SA’s obesity epidemic. “Treats and calories are up, while exercise is down, which is never a healthy combination. Limited access to daily grocery shopping may have led to reduced consumption of fresh fruit and vegetables in favour of highly processed food. In times of stress and uncertainty, people also find solace in comfort food, which tends to be low in nutritional value and high in carbohydrates, fats, salt and sugar.”

Forty-three percent of respondents who participated in the survey attributed their change in eating habits to stress and anxiety over what the future holds, while 42% said being confined to their homes also led to more snacking and impulsive eating, and 28% simply ate out of boredom.

Jennings says the constant bombardment of COVID-19-related news is stressful, and stress leads to overeating. “Comfort foods can reduce stress as they encourage dopamine production, which has a positive effect on mood, although, they’re not good for your health.” The nation’s jump in weight the last 12 months significantly increases the

population’s risk of hypertension, which already stood at 35% before the pandemic.

Jennings notes that participants were asked to calculate their body mass index (BMI) – a measure of your weight compared to your height. The findings indicated that 69% (almost seven in ten) respondents polled, ranged between overweight and obese.

“Female obesity rates align with previous data collected in 2019 by another health provider, but men seem to have really struggled with their weight during the pandemic.

Based on our survey, obesity rates among men climbed by 40%.”

The lockdown has also expanded children’s waistlines. Interrupted schooling and extra-curricular activities have led to 43% more screen time as many parents had to attend to work responsibilities leaving children to their own devices. Children have also become more sedentary, and many adopted unhealthy eating habits in the process.

The SA National Health and Nutrition Examination Survey (NHANES) currently reports a combined overweight and obesity prevalence of 13.5% in children between 6-14 years of age – about 10% higher than the global prevalence.

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MORE THAN HALF OF SOUTH AFRICANS GAINED WEIGHT DURING PANDEMIC, 69% BORDERING ON OBESE Supplied Content

“The likelihood of hypertension developing in those who are obese is almost certain and it can result in serious health problems that are even more life-threatening than COVID-19,” says Jennings. “To put it into context, every year, 10 million people die due to hypertension complications alone – almost four times more than those who have died from COVID-19. While COVID-19 remains a public health threat, concurrent epidemics, should not be neglected. The same attention, vigour and resources should be applied at tackling obesity.

“While a sugar tax has been introduced, there is a need for additional legislative changes that focus on societal factors and the food industry. Health policymakers need to take bolder and more definitive steps to curb obesity. Without decisive leadership, it won’t be reversed. Solely relying on public health messages about calorie intake, diet and exercise isn’t enough. A disconnect remains between policymakers and communities that struggle with obesity, especially among those living in low-socioeconomic areas, where unemployment and poverty levels are rife. Political advocacy and action to disrupt entrenched cycles that maintain poverty and prevent access to healthy choices is what is needed.

“SA’s obesity-associated costs already stack up to an estimated R53.9-bn per annum, which puts a tremendous strain on our

Images Supplied

already fragile healthcare system.” While the vast majority (88%) are aware that obesity heightens a person’s risk for severe COVID-19 complications, 19% of those polled said they won’t be making any attempt to address their weight issues.

Jennings says it’s clear that the lockdown promoted dysfunctional eating and sedentary behaviours, which need to be overturned.

“Yes, it’s going to be tough to change habits after a year of comfort-eating, but unhealthy lifestyle habits threaten our health. With many still working from home, confined to small spaces, and the rapid increase in door-to-door delivery services, physical activity, such as going out for a walk during lunchtime or popping out to do some grocery shopping may be even more constrained. Similarly, consumers’ reliance on fast-food delivery services like Uber-Eats and Mr Delivery have increased substantially since the pandemic with many a diet solely consisting of junk food. Should the pandemic trend prevail, obesity may get much worse.

“Moving towards a healthier lifestyle is crucial, especially while we are still battling COVID-19. We need to give our immune systems everything it needs to fight back.

When obese, your body is in a constant state of inflammation. Just a modest amount of

weight gain in people who are hypertensive can increase their blood pressure to dangerous levels, which puts strain on their hearts and overall health. “As with most habits, it takes time to establish. Now that everyone is accustomed to the new normal, let’s be proactive about establishing new, healthier habits to see us through the pandemic,” urges Jennings.

The results from Pharma Dynamics’ poll were released in early May to coincide with “Measurement Month” – an initiative led by the International Society of Hypertension (ISH) to raise worldwide awareness around the dangers associated with high blood pressure.

The public is being encouraged to measure their blood pressure regularly as hypertension typically has no symptoms and often goes undetected. “The key to preventing heart disease or a stroke is to manage risk factors, such as high blood pressure, cholesterol and blood glucose levels. Regular blood pressure screening could mean the difference between life and death. In SA, ten people suffer a stroke every hour, while five succumb to a heart attack. Don’t become a statistic, get yourself screened,” she encourages.

The public can visit either their GP or a pharmacy to have their blood pressure, cholesterol and glucose levels taken and is advised to do so at least annually.

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Issue 19 - May 2021

TREND TOWARDS NATURAL SUGAR-FREE DRINKS APPEALS TO HEALTH CONSCIOUS SA CONSUMERS

Advertorial

While the demand for sugar-laden soft drinks has been in steady decline over the past few years, the opposite has been true for the sparkling water category. As consumers seek healthier water alternatives, A1 Fruit Water - a premium natural sparkling fruit water with zero-calories - has rapidly begun to steal market share on SA shelves since launching in Q3 of 2020.

Globally, brands in the sparkling water category are experiencing strong growth and South Africa is on the same course, due to the rise of health-conscious consumers in the country. In fact, according to beveragedaily.com consumers do not only want to drink products low in sugar, but they are looking for ingredients with health benefits.

Research from The International Food Information Council Foundation’s (IFIC) 2020 Food & Health Survey, conducted in April 2020, showed that nearly 1 in 10 consumers (9%) follow a clean-eating diet and 74% are cleaning up their beverage selection by limiting and avoiding sugars in the diet.

Through A1 Fruit Water’s own market research it was found that from a sample of 1000 South African’s - 9 out of 10 say they are happy to pay for sugar-free, preservative-free and 0 calorie drinks.

Last year, A1 Fruit Water officially launched in the country, with their range of natural

sparkling waters, infused with real African fruit. The natural sparkling fruit water range comes in three flavours; Mandarin, Lemon, and Grapefruit.

Produced in South Africa, the offering is a healthy option for hydration; and is the only offering on shelf that can hold a claim to be sugar-free, vegan accredited, gluten free, diabetic friendly, 0 calories, sweetener and preservative-free. The natural fruit infusion and flavours found in A1 Fruit Water are captured as a byproduct during the fruit concentrate manufacturing process, which is how the natural flavours are infused into the sparkling water range.

“Our target market is a group of highly conscious and discerning drinkers who care about what they put in their bodies and how their brands of choice impact the world around them. We’re meeting their need for healthy hydration, from a mindful brand who cares about the sustainability and future of Africa.” says Jan Strydom, Operations Manager at ONE54 South Africa.

As a brand, A1 Fruit Water answers the sustainability call to live local and support local. A1 Fruit Water works with farming partners who are located in the sub-tropical mango and citrus producing region of Hoedspruit in the north of the country. Here, the supply chain and local factories are

assisted by A1 Fruit Water through their purchasing of the byproduct from the fruit concentrate manufacturing process and thus push the supply and demand for fruit produce in the area.

“Covid-19, whilst obviously impacting everybody on the globe in one way or another has however accelerated trends that were emerging over the last few years.

Sustainability, local supply chains, health, and e-commerce are areas that are rapidly evolving around the globe and we feel that A1 Fruit Water captures these trends in a locally made, guilt free sparkling water for the South African market, that can be sold through traditional and disruptive channels,” concludes Strydom.

A1 Fruit Water has national ambitions but has launched with a focus on the Western Cape and Gauteng Provinces with products on shelves at Pick n Pay, Spar, other independent retailers, as well as online at Takealot.

For more information on the product visit www.a1fruitwater.com Follow on IG & FB: @a1sparklingwater #HydrationByNature RRP: R339.00 per case OR R16.99 per unit.

Available at Pick n Pay or shop on Takealot: https://bit.ly/ShopA1onTakealot

Issue 19 - May 2021

Your Wellness Matters

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CELEBRATING NURSES THIS NURSES DAY Partner Content

11 May was International Nurses’ Day, a day that spotlights the nursing profession. Below we speak to Sister Amy Howes, a registered nurse and midwife at PAED-IQ Babyline, a trusted telephonic medical advice service for the first 1000 days of a child’s life, from conception to birth and beyond, about how she has helped thousands of young parents who often don’t know who to turn to in the first year of their newborn’s life.

While COVID-19 may have brought attention to the essential medical care that nurses provide patients around the globe, it is a special type of nurse that is able to help people without ever being in the same room as a patient.

Sister Amy and her team of experienced nurses are dedicated to helping caregivers and parents. The only difference is that they do it over the telephone.

They offer appropriate and early medical intervention through advice on the dedicated 24/7 helpline service BabyLine, so that parents feel more empowered to make better decisions to look after their children at any time of day or night. Research suggests that telephonic care from qualified and experienced nurses optimises medical outcomes. Babyline, a first-of-its kind service in South Africa that offers telephonic-based triage care, has helped to safeguard the health of over 10 000 children.

“We do this by using pre-qualified checklists when we get a call from a distressed parent.

We ask them a few questions to determine what is wrong with the child and then either recommend home-based care, or in severe cases, to rush to the emergency room,” explains Sister Amy. She explains that sometimes parents simply need support on how to cope with the stressful situation of having a new and tiny human being to care of.

The service is useful for situations or incidents that fall in the grey area between emergency and home care. In at least 70%of the cases handled by Babyline, parents do not need to see a physician or go to the emergency room, and simple home-care is recommended. But care doesn’t end there.

The nurses will phone and follow up with the parent to find out how their baby is doing, resulting in parents repeatedly calling BabyLine throughout the first 1000 days of a child’s life for help. The service is a cost-effective option for parents who struggle to afford to pay for continued trips to medical professionals like doctors, clinics or paediatricians. BabyLine helps to reduce unneces-

sary trips to a medical professional and because early medical intervention is telephonic, families save money on medical costs.

Q&A with Sister Amy Howes, a registered nurse and midwife at PAED-IQ Babyline What has the impact of COVID-19 been on BabyLine?

Mothers and fathers often call us regarding their infant or themselves, worried about having caught or contracting the virus. Our job is to help the parents through this, listening to their fears and worries, and help reduce their anxiety. Many of us are facing challenges that can be stressful and overwhelming and cause strong emotions in adults and children. Public health actions such as social distancing are necessary to reduce the spread of Covid-19 but they can make us feel lonely and isolated which increases stress.

Despite the challenges brought on by the virus, what do you love about your job?

It's exceptionally special for me to be part of another woman's journey in pregnancy and alleviate any fears she may have. I also enjoy hearing how their babies and children have grown, their meeting of milestones and especially the little ones recovering from sickness. My job isn't deemed a 9-5. I have over 150 clients on my WhatsApp! I still chat to my clients after hours and worry when I'm not at work about "my" mothers and babies. I am extremely lucky to be in a position that allows me to be part of a woman's and child's wellbeing and health.

Did you always know you wanted to be a nurse?

Yes, I have. I’ve always had a love for helping people. I am a very compassionate person, so nursing was a natural career choice. I always wanted to do something challenging, interesting and make a difference in a person’s life. I am vastly happy with the path I followed. I believe I have the best job in the world.

How did you get into nursing?

I've been a nurse for over 10 years. I studied at Nursing at Netcare Training Academy and Midwifery at the University of Stellenbosch. I have worked in all departments at different hospitals and clinics but Paediatrics and Midwifery remain my favourite.

Sister Amy Howes, a registered nurse and midwife at PAED-IQ Babyline Tell us about some of the cases you typically deal with on the telephone at BabyLine

We deal with emergencies - such as respiratory distress, and things not to worry aboutsuch as hiccups. I guide moms and dads with issues relating to a mother’s pregnancy, newborn care, toddlers and children of school going age. I deal with pregnancy gripes such as nausea, heartburn and fatigue. I guide and do grief counselling in relation to abortions, miscarriage's and stillbirth. I help prepare for birth with pain relief options and explain the different types of births, danger signs in pregnancy and emergencies of what can occur. I deal with newborn issues such as constipation, sleep, winds and colic. I advise with falls, diarrhoea and childhood vaccinations. Everyday is something different.

What were some of your most challenging / interesting cases that you helped solve on the BabyLine telephonic helpline?

I get a lot of questions with regards to children eating very strange things. This makes me nervous as there are a lot of hazardous items in a household. The most unusual would be alcohol hand wash, Vicks, snails and dogfood. We are able to determine quite quickly the severity with the help of Poison Control. It is important to put these items out of reach for children.

We also get a lot of questions around feeding issues, such as what to do when a baby doesn’t want to latch, or whether parents can give their baby under six months milk other than breast milk or formula. These are issues that we help guide parents on; both on what to do and what not to do.

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Your Wellness Matters

Issue 19 - May 2021

NEW BUCHU RESEARCH IS GOOD NEWS FOR PEOPLE LIVING WITH METABOLIC SYNDROME Supplied Content

Buchu, an unassuming plant in the splendid Cape Floral Kingdom has been used all over the world for centuries for medicinal purposes. It has been featured in many global medicinal journals, first appearing in the American Pharmacopeia in 1846 and in the British Pharmacopoeia in 1914. The anti-inflammatory and pain-relieving properties of Buchu are well-known and well-researched.

Now, published and peer-reviewed researchundertaken by University of Stellenbosch’s Professor Patrick Bouic and Professor Barbara Huisamen has unlocked its potential in assisting with the treatments of some of SA’s most prevalent diseases including diabetes and hypertension.

In studies that were conducted both on human cells and animals, Buchu extract had a positive impact on reducing blood sugar levels and blood pressure, improving the cholesterol profile and ultimately, decreasing obesity. These health issues commonly present together in individuals as a condition known as metabolic syndrome. This latest research supports a mass of anecdotal evidence from people who have regularly used Buchu extract in the forms of tea, water infusion or oral supplement.

“These research results are good news for people managing hyperglycaemia, hypertension, obesity and metabolic syndrome,” says Professor Bouic.

“These are all

long-term health conditions that are difficult to overcome, and to have some assistance that is easy to include in your day-to-day life is a fantastic development. Buchu extract is readily available in a range of different kinds of products, so it is easy to find a Buchu product that suits your taste and lifestyle. In addition, Buchu is proven safe to use in conjunction with your diabetes and hypertension meds.”

Buchu impact on Obesity - Obesity remains on the rise in SA. Contrary to common perception, obesity cannot be solved by simply reducing calories and increasing physical activity. Obesity is an inflammatory condition involving complex interactions between multiple neurotransmitters. In people living with obesity, the fat cells, known as adipose cells, are chronically enlarged. The new research has shown that with daily intake of Buchu, adipose cells decrease in size which leads to a measurable reduction in the amount of total body fat.

Buchu impact on Diabetes - In both the in vitro and in vivo studies, daily intake of Buchu effectively normalised the metabolism of glucose resulting in acceptable glucose levels. In the latter study, there was also evidence of a reversal in damage to the pancreas. Professor Bouic says, “There is evidence that Buchu induced the differentiation of the pancreatic cells that secrete

insulin. In other words, it acts on the progenitor cells leading to more insulin-producing cells.”

Buchu impact on Hypertension – High blood pressure, which puts one at risk for both heart disease and stroke is linked to both the metabolism of glucose and fat, including bad cholesterol. Research has shown that Buchu effectively reduced bad cholesterol levels in the blood; blood sugar levels dropped, and fat deposits decreased.

“These results are significant for our health,” says Professor Bouic, who has been undertaking Buchu research for more than 20 years. “What we are seeing is the alignment of today’s science with medicinal knowledge of the San and Khoi people who first introduced Buchu as a medicinal plant to Westerners in the 1700’s. Thanks to our scientific advances, we can now understand more about the ways Buchu works on the cellular level, and how it can assist us in the management in some of the most troubling health conditions affecting our country.”

Simply adding Buchu tea, Buchu-infused waters or Buchu supplements to your daily health regime can assist in reducing inflammation in the body, normalising glucose levels and blood pressure while helping you tackle weight issues.