SACIA Training Prospectus 2023

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Training prospectus

EXPERT TRAINING FOR A FUTURE IN BROADCAST, AV, EVENTS & ENTERTAINMENT TECHNOLOGY

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24 April 20 23

About SACIA

SACIA is a SAQA-recognised professional body (registration 941) active in the broad communications industry across Southern Africa. We award several professional designations to industry professionals in the broadcast, theatre, live-event and audio-visual sectors

• SACIA Certified AV Associate (SAQA registration 594)

• SACIA Certified AV Practitioner (SAQA registration 595)

• SACIA Certified AV Professional (SAQA registration 596)

• SACIA Certified BCT Associate (SAQA registration 597)

• SACIA Certified BCT Practitioner (SAQA registration 598)

• SACIA Certified BCT Professional (SAQA registration 599)

• SACIA Certified TLE Associate (SAQA registration 800)

• SACIA Certified TLE Practitioner (SAQA registration 823)

• SACIA Certified TLE Professional (SAQA registration 824)

• SASC Professional Cinematographer (SAQA registration 857)

• SACIA Certified Event Safety Practitioner (SAQA registration 1115)

• SACIA Certified Event Safety Professional (SAQA registration 1116)

• Certified Actor (SAQA registration 1117)

• Certified Event Associate (SAQA registration 1112)

• Certified Event Practitioner (SAQA registration 1113)

• Certified Event Professional (SAQA registration 1114)

For more information about any of these designations, visit www.saqa.org.za

To maintain a professional designation, individuals must maintain membership in SACIA or an affiliate body, abide by a code of professional conduct, and participate in a programme of continuing professional development. Several training providers, including Universities and Higher Education Institutes, deliver SACIAvalidated CPD programmes – you'll see them using the SACIA-validated CPD logo to prove our Certification Council has assessed their course. In addition, SACIA has partnered with several international providers who deliver training to members.

SACIA is also a signatory to the Parktown Declaration, an agreement between SAQArecognised professional bodies to recognise each offer's CPD training activities. CPD training activities verified by a signatory to the Parktown Declaration will be recognised by all other signatories.

Individuals who hold professional designations are required to earn 45 CPD points in a revolving three-year period commencing with the award of their designation. These points can be achieved through continued employment, training programmes, workshops and seminars, volunteer activity on the SACIA Board or one of the SACIA Councils and task groups, volunteer activity within a Board or committee established by an affiliate body, mentorship, and skills-transfer activities. For more information on the CPD requirements, visit https://sacia.org.za/page-18205

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Affiliate Bodies

SACIA has signed affiliate agreements with several bodies that share our commitment to adopting professional standards and ethical business practices in the communications industry. Current affiliates include:

• Animation SA

• Independent Producers Organisation

• SA Society of Cinematographers

• SWIFT (Sisters Working in Film & Television)

• SABA (Southern African Broadcasters Association)

• SA Guild of Actors

• SASFED (South African Screen Federation)

• Government AV Forum

• Exhibition & Event Association of Southern Africa (EXSA)

• South African Association for the Conference Industry (SAACI)

• Event Greening Forum

• Township Events Business Council

• SA Events Council

• Association of African Exhibition Organisers (AAXO)

SACIA members and members of any affiliated body can claim a 5% reduction on the course fee for any of the courses described in this prospectus.

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Course options

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For the broadcast industry Introduction to the Broadcast & Media Industry ………………………………………… 5 Audio & Video Fundamentals ……………………………………………………………………………… 5 Fundamentals of Workflow in Broadcast and Digital Media ……………………………….. 6 IP & Networking for Broadcast Professionals – Management …………………………….. 6 IP & Networking for Broadcast Operations …………………………………………………………. 6 IP & Networking for Broadcast Engineers …………………………………………………………… 6 Managing audio-visual archives: preservation, digitisation, valorisation …………….. 7 File formats and compression ……………………………………………………………………………… 8 Broadcast quality assessment ……………………………………………………………………………… 8 Radio Content Production, Presentation and Interview Skills 11 For the audio-visual industry Essentials of AV Technology ……………………………………………………………………..…….. 9 Preparing for AV certification …………………………………………………………………………….. 9 IP training in the audio-visual industry ……………………………………………………………….. 10 For content creators Radio Content Production, Presentation and Interview Skills 11 Essentials of audio-visual production …………………………………………………………………. 12 Advanced camera operations …………………………………………………………………………….. 12 Surround-sound audio post-production ……………………………………………………………… 13 Bullying, harassment and discrimination 25 For the events industry Fundamentals of event safety in South Africa …………………………………………………….. 14 TLE certification prep – event technology ………………………………………………………….. 16 Management of Event Operations and Logistics ………………………………………………. 17 Event Design and Experience …………………………………………………………………………….. 18 Innovative marketing strategies for the events industry ……………………………………. 19 Risk Management for Meetings and Events ………………………………………………….…... 20 Events Feasibility and Development – from Strategy to Operations……………….….….. 21 Human resource management for the events industry ……………………………….…….. 22 Event administration – theory and practice ………………………………………………………. 23 The transition from in-person to virtual and hybrid events ……………………………….. 24 Bullying, intimidation and harassment ………………………………………………………………. 25 Project management for events ………………………………………………………………………… 26 Introduction to crowd science …………………………………………………………………………… 27 Creative leadership Using your brain to be a better leader …………………………………………………………….…. 15 Creativity and innovation at the heart of leadership ………………………………………….. 15

Introduction to the Broadcast & Media Industry

Delivered under license from Training for TV

Audio & video fundamentals

This two-day course is a beginner's guide to the Broadcast & Media Industry. It looks at the terminology, technology and processes used in producing and distributing content. It also includes an overview of the content creation process, from idea to delivery - along with the equipment, people and jargon. It provides an excellent overview of the entire broadcast and media business.

Course cost: R19,500. plus, VAT pp

This course is validated to provide 16 CPD credits that can be used to maintain a SACIAvalidated professional designation.

This 3-day course splits equally between audio and video technology. The audio element starts by exploring how sound and acoustics work before exploring how audio is created and handled in analogue and digital environments. It then explores measurement systems and how audio can be handled in multi-channel environments from stereo to 5.1. It completes by looking at sound's practical aspects, including microphones, speakers, mixers, effects, equipment and communications systems. The video section starts with an exploration of resolution and scanning systems, interlace and progressive systems and a review of frame rates around the world, completing with a look at synchronisation and reference signals. It then moves on to look at luminance and chrominance signals exploring the human eye and RGB signals, as well as our perception of colour and component signals. In the final part, the course explores digital video systems and standards. It also looks at future developments in video technology as UHD and IP transport systems become more prevalent.

Course cost: R26,500 plus, VAT pp

This course is validated to provide 24 CPD credits that can be used to maintain a SACIAvalidated professional designation.

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Fundamentals of workflow in broadcast & digital media

This two-day course introduces the delegate to the concept of workflow … the process by which programmes are planned, produced and delivered in an automated digital environment. The course will examine modern production processes and how they can be broken down so that computers and automation systems can control them. It also looks at the terminology and procedures that comprise the diverse and converging environment that broadcasting, media, and IT now share.

Course cost: R19,500. plus VAT pp

IP & Networking for Broadcast Professionals

The world of broadcast and IT are now intimately linked, and almost every aspect of production, creation and delivery is managed and controlled by IT systems. With the movement of large files and the need for heavy processing, the requirements of a broadcaster's IT are somewhat different from those of the average commercial user. Introducing SMPTE ST2022/6 and ST2120, these courses will also explain how the most significant revolution to hit the industry in decades is just starting. There are three versions of the course.

• A one-day condensed version for individuals involved in management and facilities;

• a two-day course aimed at individuals interested in broadcast operations, and

• a four-day course aimed at broadcast engineers.

This course is validated to provide 16 CPD credits that can be used to maintain a SACIAvalidated professional designation.

The four-day course includes hands-on practical experience for those installing, supporting and maintaining the technology.

Course cost:

Management: 1-day R11,500. plus VAT pp

Operations: 2-day R19,500. plus VAT pp

Technical: 4-day R32,500. plus VAT pp

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Managing audio-visual archives: preservation, digitisation, valorisation

Delivered in alliance with FIAT-IFTA

Sooner or later, every professional involved in audio-visual production should consider archives management. This subject is relevant for any organisation (television and radio channels, web TV and radio, production companies, archives collections, public services, etc.). Moreover: archives management becomes a strategic challenge for these organisations because it relates to their memory and identity.

With this 5-day training course, professionals will acquire new skills to manage audio-visual archives: implementation of best practices in terms of preservation and digitisation of old content, storage of a digital library, description and accessibility of contents for various audiences

Course content includes:

• Why do we need to manage audiovisual archives (preservation, valorisation)?

• Strategic and economic issues of audiovisual archives management

• Technical, legal, and documentation requirements for audio-visual archive valorisation

• Overview of the audio-visual archive materials: history and specificities of the audio, film, and video (analogue and digital).

• Setting up of a preservation policy: preventive preservation and physical storage of audio-visual archives

• Designing a preservation and digitisation plan: methodology, technical choices

• Principles of digital storage

• The organisation of audio-visual archives: documentation practices

• Designing a documentation policy

• Templates for audio-visual content description

• Documentation processes (analysis, documentary items, etc.)

• From documentation to the promotion of audio-visual archive: range and types of valorisation projects

Course cost: R32,500. plus VAT pp

This course is validated to provide 40 CPD credits that can be used to maintain a SACIAvalidated professional designation.

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Files formats & compression

Delivered under license from Training for TV

Broadcast Quality Assessment

This two-day course examines how we pass video and audio through the broadcast system and the techniques we use to make this possible. It looks at files and codecs in detail. This involves learning about compression techniques, looking at wrappers and how they are used to put multiple sets of data into a single file, and the metadata, which is then used to describe the data. The course will investigate the working principles of lossless and lossy compression techniques and how those are applied to the standard codecs we used, from JPEG to H265.

Course cost: R19,500. plus VAT pp

This 5-day workshop in Broadcast Quality Assessment will train learners on quality assessment of audio and video signals based on ITU international standards. This will include both analogue and digital signals. Learners will be taught the concepts of quality control, the processes involved, the systems used to manage quality, qualitative and quantitative measurements. The standards for video, audio and codecs, digital files and data will be considered during the training, including a practical discussion of the SPMTE ST 2110 standard, Audio Over IP and the Networked Media Open Specifications.

This workshop will also provide technical training for staff using video and audio measurement equipment to measure video and audio signal components. Learners will be able to identify anomalies with the different signals, including audio and video signals that do not comply with international standards. Learners will also configure measurement equipment to trap alarms and identify signal synchronisation issues.

Course cost: R32,500. plus VAT pp

This course is validated to provide 16 CPD credits that can be used to maintain a SACIAvalidated professional designation.

This course is validated to provide 40 CPD credits that can be used to maintain a SACIAvalidated professional designation.

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Essentials of AV Technology

Based on a curriculum developed by AVIXA (formerly InfoComm International)

Preparing for AV certification

This 3-day course is designed to help prepare candidates as they get ready to write:

• AVIXA's Certified Technology Specialist (CTS) examination, OR

This 3-day course explains the science and technology for basic audio, visual and audiovisual systems integration. It is relevant to AV staff working in broadcast, fixed installations, staging and live events. This course builds the student's understanding of the fundamentals used daily in the audio-visual industry. It is also great prep for the students wanting to earn the SACIA CertAV Practitioner designation.

Course cost: R16,500. plus VAT pp

• SACIA's Certified AV Professional examination

The SACIA course provides a forum for people to explore a wide range of topics relevant to the AV industry and work collaboratively, studying the exam competency areas with the help of facilitators.

The course assumes a broad understanding of core technologies (such as audio, video, IT and display). It builds on the individual's knowledge by exploring project management, documentation, customer service, basic audio-visual design, etc.

Coursework includes practice examinations and experiential learning.

Course cost: R16,500. plus VAT pp

This course is validated to provide 24 CPD credits that can be used to maintain a SACIAvalidated professional designation.

This course is validated to provide 24 CPD credits that can be used to maintain a SACIAvalidated professional designation.

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IP training in the audio-visual industry

A network is essentially a group of devices connected in some way to be able to exchange information with each other.

In the professional audio-visual space, there are several types of network, but the one that dominates across all areas of modern ProAV systems is the Ethernet IT network used for control, monitoring and signal transport.

This practical 3-day course will help you:

• Discover client needs for networked systems, beginning with a robust introduction to IT networks and terminology

• Intercept, filter, and read network conversations between AV and IT devices through interactive Wireshark network analyser demonstrations

• Discuss streaming, digital signage, conferencing, security, service level agreements, remote monitoring and management, and more

• Explore trade-offs between quality and bandwidth, and learn how to navigate conflicts between network policies and customer demands

• Cross the AV/IT cultural divide by specifying devices for enterprise networks while navigating conflicts between network policies and customer demands

• Learn how to agree upon, document, and stick to shared expectations for networked systems

The course is based on AVIXA's recommended practices for security in networked AV systems. This includes recognising risks in networked audio-visual systems and developing a risk mitigation management plan to address those risks.

Course cost: R26,500. plus VAT pp

This course is validated to provide CPD credits that can be used to maintain a SAQAvalidated professional designation.

All delegates will receive a copy of AVIXA's Networked AV Systems

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Radio Content Production, Presentation and Interview Skills

This 3-day workshop is specifically designed to facilitate Radio Content Production from Concept (idea) to Broadcast (Live or Play-out), covering Planning, Pre-Production, Presentation and the requisite Interview Skills, as well as Microphone, Recording, Editing and Packaging Techniques. This course is designed for Radio Presenters and Journalists with limited knowledge of Radio Production, focusing on Presentation and Interviewing Techniques.

Objective:

The expected outcome of this intensive and highly interactive practical workshop is an understanding of the Content Creation Process, focusing on the technical aspects such as the equipment and techniques required to Record and Edit, as well as related skills in Presenting and Interviewing Techniques within the context of Radio Productions.

Course Description:

This course aims to enable effective Radio Content Production using appropriate Techniques and Workflows in the studio and

the field. The primary focus is on practical techniques and workflows, utilising recording and related equipment in the execution and delivery of Radio Productions. This workshop links planning and research with the effective use of presenting and interview skills, forming a holistic and cohesive Radio Content Production Workflow.

Course cost: R26,500. plus VAT pp

This course is validated to provide 24 CPD credits that can be used to maintain a SACIAvalidated professional designation.

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Essentials of audiovisual production

Curriculum developed for Government AV

Forum

Advanced camera operations

Curriculum developed for the South African Society of Cinematographers

This 5-day workshop covers the fundamentals of audio-visual production, including audio recording, video recording, lighting, storyboarding, basic sound and video editing, graphics, encoding and uploading content. We'll also introduce audio-visual archiving and related issues such as metadata, data storage, IP legislation, content sharing and valorisation.

The idea is for participants to utilise the same equipment they'd typically use within their department, and delegates are asked to bring their preferred camera, sound, video editing and graphic platforms.

Course cost: R32,500. plus VAT pp

This 5-day camera operators' workshop covers studio and location shooting and recording. It examines lighting, lens setting, recording high-quality sound, preparing the camera for the best video quality and shooting sequences to simplify editing. The course will cover a range of shooting environments, including music, documentaries, news, drama and studio production.

To ensure that training is specifically relevant to each participant, delegates are encouraged to bring their camera plus accessories for hands-on training.

This course is validated to provide 40 CPD credits that can be used to maintain a SACIAvalidated professional designation.

All delegates are expected to submit a portfolio of work within one month of course completion and are encouraged to apply for a SAQA-recognised professional designation based on a comprehensive assessment of their work.

This workshop is aimed at experienced camera operators (MIN 5 years of work experience preferred) and is designed to upskill individuals wanting to advance their careers.

Course cost: R32,500 plus VAT pp

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Surround-sound audio post-production

This 5-day course is aimed at individuals working in the technical aspects of audio postproduction, including commercial production, broadcasting and sound recording. It is designed to enable working with, preparing and mixing content in Surround Sound within the Audio Post-Production environment.

This course accommodates the different workflows and methodologies utilised to prepare Mono, Stereo and Surround content for use in Surround Sound Projects, as well as DAW Session and Mix Techniques, to produce quality Surround Sound Productions.

At its core, this course is based on practical, hands-on methodologies and workflows deeply rooted in international best practices and experience.

The expected outcome of this course is a comprehensive understanding of the underlying technologies, workflows, techniques and general knowhow required to work with, prepare and mix content within the Audio Post Production context in the effective and efficient use of a DAW (Digital Audio Workstation) in Surround Sound Production.

This course is designed to enable the effective use of technologies, workflows and techniques in a multitrack DAW Surround

Sound Post-Production Environment. The primary focus is on using a DAW in the execution and delivery of Surround Sound Content and Productions.

Course cost: R32,500. plus VAT pp

This course is validated to provide 40 CPD credits that can be used to maintain a SACIAvalidated professional designation.

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Fundaments of event safety in South Africa

In South Africa, various Acts, Regulations, Standards and Bylaws dictate that every event appoints a competent person to act as an event safety officer to ensure the safety of staff, performers and spectators.

Severe penalties also apply if an event safety officer is not appointed, or the appointed person is deemed incompetent based on a review of their qualifications and work experience.

The Certified Event Safety Practitioner designation (SAQA designation 1115) provides professional recognition for event safety officers. This 3-day course is designed to assist safety officers in preparing for the examination and assessment relating to this designation.

Topics include:

• Role and responsibilities of the event safety officer

• A detailed review of relevant legislation, including the South African Sports & Recreational Events Act (SASREA)

• A detailed review of SANS-10366, the national standard for safety in the events industry

• The consequence of failure – penalties arising from a failure to provide a safe environment for workers, performers and patrons at an event.

• A broad understanding of dispute resolution techniques applicable to both public and private spaces

• A review of societal values and ethics, focusing on gender-based violence, discrimination, victimisation, sexual harassment, bullying and intimidation that may apply in an event environment.

• Crowd management techniques, including queueing and ticketing systems

• Venue safety and grading certification

• Practical exercises that will allow you to communicate and present event and safety information reliably and accurately in written and oral form.

• Identifying hazards and assessing risk on an event site.

• Extreme weather and its impact on event safety

• Working with third-party stakeholders such as Council officials and the SA Police Service

We'll also explore how to:

• Conduct a Risk Assessment and prepare an Event Safety Plan

• Prepare and apply for an Event Risk Categorisation Certificate with the SA Police

Cost: R19,500 plus VAT pp.

This course is validated to provide 24 CPD credits that can be used to maintain a SACIA-validated professional designation.

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Using your brain to be a better leader (intro to the meta world)

Neuroscience is the study of our brain and nervous system. It looks into how these things work and impact our capabilities and emotions. Neuroleadership, on the other hand, takes the findings of neurosciences and applies them to management and leadership. Delving more into the inner workings of our mind and body will help us understand why we do what we do. As a result, you can adapt and find new strategies that improve your capabilities in a leadership role.

This two-day workshop will help you:

• Develop your leadership by understanding how your brain works for and against you through approaches adopted in cognitive psychology

• Learn Meta-awareness techniques to gain a more remarkable ability to make sound decisions as a leader and acquire solutions to problems you are facing

• Apply metacognition to your leadership practices

Course cost: R19,500. plus VAT pp

Creativity and innovation at the heart of leadership

Creativity and innovation within a well-run organisation have always been a sure pathway to business success Stimulating creativity and exploring new ideas and digital business strategies increase the organisation's productivity. Motivating employees and spurring them to think outside the box, giving them time and resources to explore new areas for innovative ideas, is the key to costeffective business solutions.

Creativity and innovation improve an organisation's problem-solving ability. In this two-day workshop, we will explore the following:

• The Neuroscience of Creativity, why humans were built this way

• Knowing your boxes, what gets in the way

• Altering your perceptions, thinking differently

• Curiosity plus Play = creativity

• Surprise yourself, find your flow: creative stimulants and exercises

• Head, Hands & Metaphors; creative mechanisms

• Exploration: Creativity, Innovation and Application in your world

This course is validated to provide 16 CPD credits that can be used to maintain a SACIA-validated professional designation.

• Opportunities: Joining the unjoined

• Creativity, when to use it, how to evaluate it

Course cost: R19,500. plus VAT pp

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TLE Certification Prep – event technology

• Safety fundamentals with an emphasis on SANS10366, the SA national standard for safety in the events industry.

• Display systems, including both projected images and flat panel displays

• AV maths, including basic formulae often used in the audio-visual sector.

• Signal management, including various cables and connectors commonly used in the audio-visual industry

This five-day course examines the science behind the technology used in the theatre and live events industry. It is specifically aimed at theatre and live event technicians with several years of work experience who want to refresh their theoretical knowledge before writing the TLE001 examination.

It's also relevant for theatre and live event technicians who've acquired knowledge through workplace learning programmes and self-study. The course content will build upon their practical skills and allow them to understand the underlying science behind the equipment they use daily.

The course covers the following:

• Theory of light and sound, including an understanding of wavelength, frequency and amplitude

• Venue acoustics, including the impact of reflection, refraction and absorption

• Fundamentals of event rigging with a specific emphasis on safe working practices and the use of personal protective equipment

• Stagecraft and on-set etiquette

• AV troubleshooting and essential equipment maintenance

• Video theory and the fundamentals of optics, codecs and compression systems

• Fundamentals of lighting for stage and theatrical productions

• Fundamentals of events power and the relationship between power, voltage, current and resistance

• Operating audio-visual technology, including fault-finding, documentation and maintenance

• Use of temporary structures, including marquees and bedouin tents

• The safe use of pyrotechnics and other explosive devices

• RF allocation and the use of wireless devices common to the theatre and live events industry

• Customer service and the importance of teamwork in delivering a technically competent production

• Network fundamentals and basic IT infrastructure used in the theatre and live events industry.

Upon course completion, all delegates can write the online TLE001 examination and apply for the SACIA-certified TLE Associate designation.

Entry requirements

All delegates should hold an NQF level 4 qualification, such as the National Senior Certificate or the National Certificate in Live Event Technical Production (SAQA qualification 48669), as well as a minimum of one year experience working in the theatre and live events industry. Individuals who do not hold a suitable qualification can register for the course if they can demonstrate at least two year's relevant work experience in the theatre and live events sector.

Course cost R16,500. plus VAT

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The Management of Event Operations and Logistics

tactics for facilitating proper movement and pedestrian traffic flow.

• Development and implementation of onsite briefing and debriefing activities and information exchange.

• Confirmation, acquisition, or enhancement of inherent or imported equipment and services to ensure sufficient transportation systems, parking facilities, utilities, sanitation

This three-day course introduces operations management for the event planner and venue provider. Taking a holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The course is pragmatic and is dictated by practical consequences and considerations, essential to an event manager who balances many views and needs of diverse stakeholders.

Contents of the course include the following:

• The development and/or procurement of suitable admittance credentialing and control systems such as registration, ticketing, and housing, as well as the

• Analysis, sequencing, and supervision of the tasks and providers necessary for the move-in, installation, maintenance, disassembly, and move-out activities associated with an event project.

• Development of checklists for the event project's procedural, practical, and hospitality requirements

• Sourcing, inspection, selection, and contracting of locations and facilities that will serve the needs of the event project and ensure the proper development and layout of the site

• Acquisition of the necessary and appropriate staging and equipment, and supervision of its installation, operation, and attendant technician personnel, to ensure the realisation of the event project's production plans within the event site's physical constraints

Course cost: R19,500. plus, VAT pp

This course is validated to provide 24 CPD credits that can be used to maintain a SACIAvalidated professional designation.

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Events Design and Experience

and amenities that shape the composition of the event experience

• The creation or acquisition and arrangement of décor items, props, furnishings, decorative embellishments, and wayfinding and signage systems to enhance the attractiveness and functionality of learning, marketing, ceremonial, and entertainment environments.

For the first time, "Events Design and Experience" draws together the relationship between event design and the experience of consumers and participants. This two-day course explores and analyses the event experience of the individual and how this can be 'controlled' by design.

Drawing upon ongoing research conducted over several years into the experiences of groups and individuals who attend events, this course will ask questions such as: What was the rationale behind a particular event being designed in a certain way? What was the experience of consumers? How was the event materially delivered, and did the experience created to provide a satisfactory outcome? How can experiences be understood (via semiotics), especially the physical elements of an event?

With a mix of local and international case studies throughout, Events Design and Experience has a coherent user-friendly structure, including interactive experiences to consolidate understanding.

Topics included in the course include the following:

• Theme development principles and cultural iconography to communicate and integrate the event project's purpose, message, image, and branding

• Formation and choreography of the agenda of activities, elements, exhibits,

• The incorporation, sourcing, and selection of the appropriate sound, lighting, visual projection, multimedia, special effect, and other theatrical elements and services to meet the communication objectives and create the desired impressions and ambience of the event project.

• The sourcing, selection, and control of suitable entertainment, ancillary programs, and recreational activities for the event project and coordinating the support requirements for the entertainers and activities in a manner that delivers the desired entertainment experience and that benefits the audience and organisation.

• The determination of suitable catering operations and the selection of the menus, quantities, and service styles to meet the food and beverage needs of the event, including the specific requirements associated with serving alcohol.

The course references South African legislation, standards and bylaws that impact the design of an event.

Course cost: R16,500. plus, VAT pp

This course is validated to provide 16 CPD credits that can be used to maintain a SACIAvalidated professional designation.

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Innovative Marketing Communications: Strategies for the Events Industry

merchandise associated with the event project to protect brand integrity and achieve profit objectives.

• Procurement, orchestration, and organisation of advertising campaigns, promotional events, cross-promotion alliances, and contest or giveaway activities.

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and creative marketing of events of all scales and natures. The three-day course builds a conceptual framework for developing, planning, implementing and evaluating innovative communication strategies for marketing events and effective use of events as an innovative communication method in general organisational marketing.

With a solid practical component, this course emphasises the importance of effectively integrating various tools and techniques to communicate the event. It gives them a better understanding of how various private and public sector organisations can use events within their communication strategies.

Topics to be covered in the course include the following:

• Development and supervision of the overall marketing strategy and tactics, including target customer definition, acquisition, engagement and retention; the internal and external messages and media; and maintaining positive customer or guest relations.

• Design, acquisition or production, and delivery of printed and other collateral materials that will be utilised.

• Oversight of product development, manufacture, and distribution of retail

• Formulation and execution of tactics capable of garnering publicity coverage for an event project through the cultivation and conservation of beneficial relationships with the media

• Preparing for enhancing and controlling the impressions, image, and issues surrounding the event project and enterprise, particularly in times of crisis or controversy.

• Establish and supervise procedures, platforms, and transaction processes for all the on-site, remote, and electronic sales activities connected with the event project, such as ticketing operations, concessions, etc

• Identifying, soliciting, securing, servicing, and retaining sponsors, donors, and philanthropic patrons through properly valuing and delivering tangible and intangible benefits.

• Effective use of digital messaging and social media platforms.

Course cost: R16,500. plus, VAT pp

This course is validated to provide CPD credits that can be used to maintain a SAQAregistered professional designation.

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MA SA 23001

Risk Management for Meetings and Events

mandates, property rights requirements, and other applicable statutes, codes, and regulations.

• Establishment of practical decision-making systems for the event project that includes the accurate framing of decisions.

Events of all types are produced daily for all purposes, attracting people. Creating and managing the environment in which these people will gather carries onerous legal, ethical, and financial responsibilities. To provide a safe and secure setting and to operate in a manner that ensures the hosting organisations or individuals achieve their objectives properly and profitably, event risk management must be fully integrated into all event plans and throughout the event management process.

This three-day course examines the practices, procedures, and safeguards associated with the identification, analysis, response planning, and control of the risks surrounding events of all types. It provides a solid conceptual foundation based on proven risk management techniques.

During the course, students will discuss practical strategies for managing the risks associated with the design, planning and production of public and private events

This comprehensive and practical guide supports academic and professional development programs that prepare individuals for entering or advancement in the meeting and event management industry. Course content includes the following:

• The acquisition of the necessary permissions and instruments that demonstrate adherence to all accessibility

• Identification and notification of the proper authorities, medical services, and other emergency responders, and the acquisition and development of plans and procedures suitable for responding correctly to incidents, evacuations, crises, or disasters that may occur during the event project.

• Establish fire and life safety, occupational safety, and crowd control policies and procedures.

• Liability exposures and contractual requirements, sourcing suitable providers, and acquiring the proper insurance policies to maintain appropriate loss prevention coverage and risk financing for the event project

• Negotiation and execution of the contracts and other legal documents associated with the acquisitions and endeavours of the event project

• Sourcing, selection, and deployment of the personnel and equipment to provide protective services and support for the event project, and implementing and supervising the appropriate command and control systems to ensure its efficacy.

Course cost: R19,500. plus, VAT pp

This course is validated to provide CPD credits that can be used to maintain a SAQAregistered professional designation.

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Events Feasibility and Development: From Strategy to Operations

William (Bill) has been involved in the development of the event sector around the world and is actively engaged in training event teams and companies. Over the last fifteen years, he advised Dubai, Uganda, Liberia and Kenya on developing their event industries. His Event Strategy for the Kingdom of Saudi Arabia, developed in-country over ten years, is acknowledged as key to creating a new events industry worth over five billion dollars.

Presented by William O'Toole, this three-day course: "Events Feasibility and DevelopmentFrom Strategy to Operations", describes the optimum way to build and grow events. It demonstrates how governments and companies create an event portfolio to maximise their investment. It describes the latest trend in the growing event industry worldwide: the creation of event strategies. With a user-friendly learning structure and international case studies, Events Feasibility and Development: From Strategy to Operations looks at issues such as:

• the process of creating a feasibility study

• events forecasting models, asset management and cost/ benefit analysis

• event strategies and the development of the event portfolio

• types of events (exhibitions, sports, festivals) and their benefits and returns

• project management tools and process mapping event management.

This course is validated to provide 24 CPD credits that can be used to maintain a SACIAvalidated professional designation.

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Course cost: R26,500. plus, VAT pp

Human Resource Management for the Event Industry

Human Resource Management for Events introduces students to the unique application of HR principles in a highly complex event environment. Linking theory, research and application, it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events, from sporting to arts to business events.

This two-day course covers both local and international legislation and has been completely revised and updated in the following ways:

• Extensively updated content to reflect recent issues and trends, including labour markets and industry structure, the impact of IT and social media, risk management, volunteer motivation, talent management, equal opportunities and managing diversity. All topics are explicitly explored within the Events Industry

• New material on ethics, volunteer motivation and satisfaction – a specific look at the role and responsibility of event volunteers.

• A new segment on internal communications looks at how an effective internal communication plan can be

achieved, which is a critical part of HR strategy in the unique event environment.

• Updated and new international case studies throughout to explore key issues and show real-life applications of HRM in the Events Industry.

The course describes the formulation of the appropriate organisational structure, policies, and procedures for the recruitment, orientation, training, compensation, motivation, supervision, and discipline of employees, contracted workers, and volunteers according to applicable employment and labour legalities to provide a suitable and diverse workforce to meet the needs of the event project.

Course cost: R16,500. plus, VAT pp

This course is validated to provide CPD credits that can be used to maintain a SAQAregistered professional designation.

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Event administration – theory and practice

preserve the necessary business intelligence and institutional memory.

• Application of the POPI Act and its relevance in event management

• Sourcing, selection, and contracting of the suppliers and vendors from whom goods and services will be procured using accurate solicitation materials and quality criteria, suitable documentation, change controls, and cost avoidance measures.

Event administration deals with allocating, directing, and controlling resources used in an event project. Since finite, resources must be acquired, developed, and utilised most efficiently and effectively to benefit the event project and limit its risk.

This three-day course explores the fundamental elements of event administration and provides insight into core administrative activities, including:

• Managing the bid process and engagement with the SANCB Bid Support Programme.

• The development and use of budgets, proper costing and pricing strategies, standard accounting practices, and asset and cash flow management to achieve the financial goals of the event enterprise.

• Formulation of the appropriate organisational structure, policies, and procedures for the recruitment, orientation, training, compensation, motivation, supervision, and discipline of employees, contracted workers, and volunteers according to applicable employment and labour practices.

• Acquisition, distribution, control, and retention of information through implementing regular reporting and record-keeping procedures to capture and

• Engagement and interaction with the varied stakeholder constituencies of an event, including clients, officials, authorities, sponsors, participants, and providers, to develop a mutual vision and commitment to the requirements and desired outcomes for the event project.

• Implementing and coordinating the various accounting, database, knowledge management, and knowledge transfer systems using suitable technology applications.

• Establishment and verification of timelines, production schedules, and schedule controls that will facilitate the activity necessary to accomplish the tasks associated with the event project.

Course cost: R19,500. plus VAT pp

This course is validated to provide CPD credits that can be used to maintain a SAQAvalidated professional designation.

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The transition from in-person to virtual and hybrid events

• Developing a cross-functional support team for your hybrid or virtual event

• Sourcing the right hybrid event venue

• Creating an agenda relevant and compelling for both a live and virtual audience.

• Preparing your cross-functional team for the big day

• Evaluating different technological solutions

Creating virtual events is not as simple as moving the same online content ― in this three-day course, you'll learn how to leverage virtual solutions for effective online events immediately.

As the aftermath of the global COVID19 pandemic continues to have an unprecedented impact on the global economy and the whole world population, the need for effectively and efficiently connecting people and the correct information has never been more urgent. Although the technology infrastructure exists, many organisations scramble to create virtual meetings and events to address important timesensitive issues.

This three-day course explains everything an event host needs to know about going virtual, from understanding the new audience, adapting content to the new medium, marketing effectively, and much more. Course instructors provide expert advice and realworld instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries.

Packed with real-world case studies, illustrative examples, and handy checklists, this course provides step-by-step guidance on the following:

• Crafting your hybrid or virtual event strategy

• Producing compelling virtual content for a variety of scenarios

• Effectively promoting online events

• Meeting the needs of a diverse and global audience

This course is designed for anyone tasked with enhancing their organisation's continuity plans, enabling their employee base to work remotely, or creating any virtual solution to meet this urgent crisis.

Course cost: R19,500. plus, VAT pp

This course is validated to provide CPD credits that can be used to maintain a SAQAvalidated professional designation.

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Bullying, intimidation and harassment

This one-day course explores the legal and practical consequences of workplace bullying and intimidation, including sexual harassment and other forms of gender-based violence.

We also explore recruitment practices in the film and events sector, with a particular emphasis on recruiting vulnerable persons.

Finally, we explore some practical solutions to these problems, including alternative forms of dispute resolution that empower individuals and limit workplace conflict.

Workplace intimidation and bullying can take many forms, including cyberbullying, sexual harassment, insults and put-downs, lashing out against the employee by yelling and cursing, and threats of violence. In all cases, the conduct of the abuser serves to intimidate and humiliate the victim or victims.

It's a particular challenge in the film and events industry where organisations scale up their headcount to handle an event and scale down once an event or film production has been completed. People work in a highpressure environment, where tight deadlines and a failure to achieve targets can have profound consequences.

In a workshop environment, we'll test the dispute resolution theories and ensure you have the skills to bring harmony to an event environment that appears to thrive in chaos.

Course cost: R8,500. plus, VAT pp

This course is validated to provide 8 CPD credits that can be used to maintain a SAQAregistered professional designation.

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Project management for events

• Undertake an event project feasibility study.

• Apply the theory and techniques of project risk management to all the management areas of events, such as marketing, site design, operations, finance and sponsorship.

Project management is the management of the project to deliver the event. It concerns integrating all the management areas, such as marketing, design and operations, so they efficiently use the event resources and satisfy the objectives of the event stakeholders. It produces an accountable system to report to the event stakeholders, delegate tasks to the event team and establish a controlled timeline.

In particular, it employs the tools and techniques of project management to manage the phases of the event, from the concept through the planning and preparation to the event close down. It covers the tools and techniques used in all areas of event management that are found in the EMBOK (Event Management Body of Knowledge)

They are transferable to all other domains of work, not just events. Hence the student is taught knowledge and skills that are useful throughout their working life.

Students are encouraged to bring their own projects to this three-day course so that the knowledge shared can be immediately applied to event plans in progress. After the course, students will be able to:

• Apply the management science of project management to event delivery.

• Understand and use the tools: scheduling, tasking analysis, milestones, delegation, stakeholder analysis, cost estimating and quality control.

• Develop an accountable and integrated management system to deliver the events, including the project plan, risk management plan and event management evaluation system.

• Understand the requirements for event management software.

• Find additional information on project management and adapt it to the events industry.

• Understand the advantages and limitations of using project management software for event planning and delivery.

• Ensure every event is a test of the project management, and therefore it becomes an improvable system.

Project management is the universal tool used to deliver events. From the Olympics to the F1 Grand Prix to festivals, weddings and corporate product launches, the terminology and techniques of project management are employed. It enables event teams to deliver their event, use an accounting system and communicate with the modern international events industry.

Course cost: R19,500. plus, VAT pp

This course is validated to provide 24 CPD credits that can be used to maintain a SAQAregistered professional designation.

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Introduction to Crowd Science

This three-day course examines the growing rate of crowd-related accidents and incidents worldwide. Using tools, methods, and work examples gleaned from over 20 years of experience, the course material provides an understanding of crowd safety. It establishes how crowd accidents and incidents (specifically mass fatalities in crowded spaces) can occur. The instructor explores the underlying causes and implements techniques for crowd risk analysis and crowd safety engineering to help minimise and eliminate occurrences altogether.

Anyone involved in a private role or a public responsibility must understand which risks play a role and how to deal with the specific safety risks surrounding crowds.

This course is delivered by Roderick van Gelder from the Event Safety Institute in Australia. It is based on a curriculum developed by G.K. (Keith) Still and described in his book “Introduction to Crowd Science”.

Developing more awareness about the behaviour of crowds and individuals in the crowd and their reactions to specific developments The course also provides insight into how public behaviour can be modelled and how specific techniques that contribute to public safety can be applied.

After completing the course, the participant will be able to:

• Recognise dangerous situations for planning and assessing events (Crowd risk analysis);

• Understand mass behaviour in the complex and built environment, under normal circumstances and in emergencies;

• Model an event in phases (inflow, circulation, outflow) and recognise factors of influence (design, information and management);

• Perform risk analyses for planning, designing and managing areas where crowds gather and move;

• apply guidelines for managing audience movements for various types of locations;

• articulate which factors determine the risks and safety of crowds.

Cost: R21,500 plus VAT pp.

This course is validated to provide 24 CPD credits that can be used to maintain a SACIA-validated professional designation.

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SACIA is a SAQA-recognised professional body. Registration PB0000094

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 +2711
 www.sacia.org.za
Southern African Communications Industries Association NPC
96 The Bridles, Douglas Crescent, Sundowner, 2166, South Africa
083 6418
Registration No: 2009/019625/08

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