Events Feasibility and Development: From Strategy to Operations

William (Bill) has been involved in the development of the event sector around the world and is actively engaged in training event teams and companies. Over the last fifteen years, he advised Dubai, Uganda, Liberia and Kenya on developing their event industries. His Event Strategy for the Kingdom of Saudi Arabia, developed in-country over ten years, is acknowledged as key to creating a new events industry worth over five billion dollars.

Presented by William O'Toole, this three-day course: "Events Feasibility and DevelopmentFrom Strategy to Operations", describes the optimum way to build and grow events. It demonstrates how governments and companies create an event portfolio to maximise their investment. It describes the latest trend in the growing event industry worldwide: the creation of event strategies. With a user-friendly learning structure and international case studies, Events Feasibility and Development: From Strategy to Operations looks at issues such as:

• the process of creating a feasibility study

• events forecasting models, asset management and cost/ benefit analysis

• event strategies and the development of the event portfolio

• types of events (exhibitions, sports, festivals) and their benefits and returns

• project management tools and process mapping event management.

This course is validated to provide 24 CPD credits that can be used to maintain a SACIAvalidated professional designation.

Human Resource Management for the Event Industry

Human Resource Management for Events introduces students to the unique application of HR principles in a highly complex event environment. Linking theory, research and application, it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events, from sporting to arts to business events.

This two-day course covers both local and international legislation and has been completely revised and updated in the following ways:

• Extensively updated content to reflect recent issues and trends, including labour markets and industry structure, the impact of IT and social media, risk management, volunteer motivation, talent management, equal opportunities and managing diversity. All topics are explicitly explored within the Events Industry

• New material on ethics, volunteer motivation and satisfaction – a specific look at the role and responsibility of event volunteers.

• A new segment on internal communications looks at how an effective internal communication plan can be achieved, which is a critical part of HR strategy in the unique event environment.

• Updated and new international case studies throughout to explore key issues and show real-life applications of HRM in the Events Industry.

The course describes the formulation of the appropriate organisational structure, policies, and procedures for the recruitment, orientation, training, compensation, motivation, supervision, and discipline of employees, contracted workers, and volunteers according to applicable employment and labour legalities to provide a suitable and diverse workforce to meet the needs of the event project.

Course cost: R16,500. plus, VAT pp

This course is validated to provide CPD credits that can be used to maintain a SAQAregistered professional designation.