Pricesheet

Introduction Content

This proposal displays my skill-set and provided services, outlining procedures, estimates and definitive pricing.

With over 6 years of experience in the creative industry, and 3 years specifically in e-commerce, I can assure an accurate reflection of your brand’s aesthetic. I promise consistency in quality and style of work whilst upholding transparency in development.

I understand the importance of immediate and eternal access to current and archived work. To this end, I work within a shared cloud space and back up all work twice on secure hard-drives. My availability is clearly laid out, though I am glad to provide support in urgent situations when possible.

I would be pleased to address any questions that you may have, and will respond promptly.

Photography

Flat-lay & Details 5

Group Shots 6

Studio Model Shoots 7 Location Shoots 8

Print Posters 11

Leaflets 12

Shop Front Design 13 A-Board 14 Business Cards 15

Featured Advertisements 16

Forms 17

Moving Image & Animation

2D Animation 19

Digital Signage 20 HTML5 Animation 21 Videography 22

Website Development

CMS Lead with POS 23

Flat Lay Photography

Execution

Below are some examples of my e-commerce flat lay photography. Upholding consistency and accuracy are key to clearly displaying products. I make sure all images adhere to the same baseline and grid and I sustain a balance between demonstrating items effectively and maintaining sizing consistency.

The photographs are graded to display colours as accurately as technically possible and an applied industry method retains natural shadows against any background colour. All images are formatted for either online or print mediums.

Procedure

1. Client posts products to studio using their service of choice.

2. Preparation, photography and post production of agreed batch is completed and sent for return within 1 week of receipt.

3. Images are systematically named and uploaded to a shared cloud space for download on client’s end.

4. Invoice is shared with client after successful delivery.

Group Shots & Collections

Execution

Group shots are a great way to promote goods by capturing collections of new season products. Harnessing creativity through shooting in diverse spaces, both in the studio and outside, and incorporating a variety of props, ensures that

photography is reflective of the pieces and engaging to the viewer. Choosing to batch in these shots with e-commerce photography is an efficient use of time and an economical way to procure more content.

Procedure

1. Client posts products to studio using their service of choice.

2. Through the communication stage, decisions are made on curating product groups and spotlighting pieces.

3. Images are shot for varying dimensions and exported for purpose.

4. Invoice is shared with client after successful delivery.

Studio Model Shoots

Introduction

There are a multitude of affordable, excellent studio spaces both locally and further afield. I am very happy to work with varying budgets and am prepared to bring equipment and models to clients. Clients

have the option to draw from a great network of co-creators, including make-up artists, hairdressers, barbers and stylists, that I work alongside.

Procedure

1. During the communication stage, pricing is negotiated, a studio space identified, the number of looks to be shot within an estimated turnaround time is agreed upon, individuals involved in the shoot are determined and dates for procedure are set.

2. The shoot begins at client’s arrival. The studio is setup and the team are ready in advance.

3. After the shoot, a batched colour grade is applied universally to all images and exported low-res for the client to select an agreed amount of imagery.

4. Images are then graded, resized for purpose and uploaded to a shared cloud space for download.

Pricing (per 8 hour day)

Studio Hire: £150 - £200

Models’ Fee : £100 - £500

Photography and Production Fee: £400

Travel Fee: 70p per mile

Hair & Make-Up: £100 - £400

Location Shoots

Introduction

Location shoots are an opportunity to display products in thematic environments. By displaying the functionalities of a product and relating emotively to potential buyers, location shoots contextualise

the product. This helps to engage target audiences more directly. With the use of natural light, reflectors, filters, flash and studio lighting, a huge variety of aesthetic styles are made possible.

Procedure

1. During the communication stage, pricing is negotiated, the location/s identified, the number of looks to be shot within an estimated turnaround time is agreed upon, individuals involved in the shoot are determined and dates are set for the procedure, including a free call-sheet.

2. Photography is executed, adhering to call-sheet.

3. After the shoot, a batched colour grade is put universally on all images and exported low-res for the client to select an agreed amount of imagery.

4. Images are then graded, resized for purpose and uploaded to a shared cloud space for download.

Pricing (per 8 hour day)

Posters

Introduction

Depending on the identity and location of the target market, printed poster campaigns can be an effective way to build brand awareness, disrupting and highlighting propositions

locally. This is particularly important for brick and mortar shops bringing in foot-fall from the local population.

Coming from a graphic design background, I am able to create brandappropriate and print-ready artwork that delivers on its purpose.

Procedure

1. The communication stage allows for building on content, visual style and hierarchy of messaging.

2. Initial drafts are sent to client with time for requested amendments.

3. Once artwork has been signed off, the file/s are exported for print and sent off to either a trusted printer within my network or to a local and trusted printer close to the client.

4. Artwork is either collected by the client or by me with a quality check before redelivery.

Pricing

Design: £50 per hour

Printing : Price upon enquiry

Optional Redelivery: Price upon enquiry

Leaflets

Introduction

Leaflet campaigns are an effective way to target the local population to showcase a brand, events and current promotions. They can also provide lasting information to accompany purchases and product packaging.

Coming from a graphic design background, I am able to create brand appropriate and print-ready artwork that delivers on its purpose.

Procedure

1. The communication stage allows for building on content, visual style and hierarchy of messaging.

2. Initial drafts are sent to the client with time for requested amendments.

3. Once the artwork has been signed off the file/s are exported for print and sent off to either a trusted printer within my network or to a local and trusted printer close to the client.

4. Artwork is either collected by the client or by me with a quality check before delivery.

Pricing

Design: £50 per hour

Printing : Price upon enquiry

Optional Redelivery: Price upon reques

Shopfront

Shopfronts are a driving force to footfall. As they are the first impression to many potential customers, they should serve clear brand messaging and effectively spotlight propositions. With the ability to model any shopfront I can deliver various design ideas and potential colour choices for paint jobs. This allows for a valuable back and forth prior to execution, during which different options can be considered.

A-Boards

Introduction

A-Boards are a great disrupter to passersby. Whilst often used to highlight current promotions and spotlight new stock, they can also be a great way push the store’s proposition.

There are many different types of A-board, suitable for a variety of uses. As well as designing the content of an A-board I can also help source and negotiate pricing for an appropriate frame.

Procedure

1. The communication stage allows for building on content, visual style and hierarchy of messaging.

2. Initial drafts are sent to the client with time for requested amendments.

3. Once artwork has been signed off, the file/s are exported for print and sent off to either a trusted printer within my network or to a local and trusted printer close to the client.

4. Artwork is either collected by the client or by me with a quality check before redelivery.

Business Cards

Introduction

Business cards are a classically essential part of presenting personas within a business. They can also be designed for use in a number of other ways, such as being a print-medium included within purchases

and orders to highlight promotions, placed within physical stores locally, used as simple thank yous and beyond.

Procedure

1. The communication stage allows for building on content, visual style and hierarchy of messaging.

2. Initial drafts are sent to the client with time for requested amendments.

3. Once artwork has been signed off the file/s will be exported for print and sent off to either a trusted printer within my network or to a local and trusted printer close to the client.

4. Artwork is either collected by the client or by me with a quality check with before delivery.

Pricing

Design: £50 per hour

Printing : Price upon enquiry

Optional Redelivery: Price upon enquiry

Featured Advertisements

Introduction

Featured articles and advertisements are a great way to support and engage with local or familiar communities.

Well-versed in this area, I am able to communicate with publishers, gaining access to and interpreting internally created media packs. Accordingly, I develop designs that effectively target the niche groups that are comprehensively reported on by publishers. My experience means that I understand the specifications for the artwork files to provide. Having industry standard software allows for the ability to send over editable files.

Procedure

1. Client chooses publication and size of ad.

2. The communication stage allows for building on content, visual style and hierarchy of messaging.

3. Initial drafts are sent to client with time for requested amendments.

4. Once artwork has been signed off the file/s are exported in a format set by the media outlet.

5. Artwork file is sent to media outlet for print.

Pricing

Design: £50 per hour

Ad Space: Dependant on publication and size of ad

Forms

Introduction

It is essential for forms to be editable, whether they are in an online or offline format.

Offline, forms can be printed out to pen-in edits for sending or scanning. By using HTML5 and appropriate software, I create online forms that can be edited digitally, incorporating as many limitations as required by the client. Forms can be embedded on the web or sent digitally.

Procedure

1. If available, existing forms are sent through. Alternatively, suitable open-source versions are identified, or new forms are developed through collaboration with a contract lawyer.

2. During the design stage an interactive form that can be digitally edited or printed is created.

3. Once signed off, an artwork version is created and sent and/or implemented on your site.

Pricing

Design: £50 per hour

Digitalisation: £40 per hour

Printing: Price upon request

Optional Redelivery: Price upon request

2D Animation

Introduction

Animation comes in many forms. You can bring a logo to life with an ident, effectively visualise information with motion-graphics, grab attention with disruptive mechanisms and provide additional information to other mediums such as video. There are many

techniques and formats applied for different uses and contexts.

Procedure

1. The communication stage allows for building on content, visual style and hierarchy of messaging in the form of a story board.

2. Initial drafts are sent to the client with time for requested amendments.

3. Animation is exported for purpose and sent to client.

Pricing

Story Boarding: £40 per hour

Creation: £50 per hour

Digital Signage

Introduction

A lot of areas support digital signage and it is a great way to draw passers-by towards a brick and mortar store, a website, or to both. Collaborating with marketing representatives allows for creating content that effectively disrupts, maintains brand integrity and spotlights specific promotions and/or business propositions whilst allowing tracking abilities.

Procedure

1. The communication stage allows for building on content, visual style and hierarchy of messaging in the form of a story board.

2. Initial drafts are sent to the client with time for requested amendments.

3. Animation is exported for purpose and sent to media outfit in charge of digital signage.

Pricing

Creation: £50 per hour

HTML5 Animation

Introduction

HTML5 animations are implementable in a number of online contexts, including banner ads and websites, and do so with minimal file sizes. This allows your site to perform readily and efficiently. Access to powerful

software in this area allows for the creation of clean and bespoke animations that can be harnessed towards any online usage.

Procedure

1. The communication stage allows for building on content, visual style and hierarchy of messaging in the form of a story board.

2. Initial drafts are sent to the client with time for requested amendments.

3. Animation is exported for purpose whether that be for a banner ad or to be embedded on a website.

4. Animation can then be implemented and uploaded for purpose.

Pricing

Creation: £50 per hour

Videography

Introduction

Videography is a great way to set you apart from those limited to still photography. Moving image captures the attention of viewers more effectively and with recent updates to social media platform

algorithms, video has become more disruptive a format than has been in the past. Amongst many other advantages, video also provides the opportunity to cover more messages in one post or story.

Procedure

1. The communication stage allows for building on content, visual style and hierarchy of messaging in the form of a story board.

2. Any collaborators are confirmed and locations are set within a call-sheet subject to availability.

3. After footage is taken, the post=production stage commences. This includes grading, editing and applying animation overlays if required.

4. The video is finalised and signed off, before being exported for purpose and sent to client.

Website Development

CMS Lead with POS

Introduction

I have created a number of websites for clients from one-pagers to over 500-page e-commerce sites. All the websites that I have created use templates chosen with functionality, customisability and brand aesthetic in mind. I aim for all clients to be selfsufficient with editing their site and, to this end, can create a how-to document as a form of sustainable support. All websites I build have clients’ POS connected to them.

Procedure

1. The communication stage allows for building on content, visual style and hierarchy of messaging in the form of a site map.

2. Existing products are formatted into a CSV file for upload to the site.

3. Once site is populated with all products, pages and reviewed navigation rules are set for products to be displayed in their appropriate categories.

4. Domain purchase or transfer, hosting and POS connection is set up.

5. Credentials and sent to client along with support to be self-sufficient with updating website.