TravelPro Mediakit 2020

Mediakit TRAVELPRO

travelpronl

travelpronl

travelpro_nl

travelpro.nl

Factsheet Since 1992

1992-2020 Print

Since 2020 Digital magazine

2 weekly 24/year

Average readers per publication 6.300

impressions per publication 25.000

TravelNext Published

on

Friday

30.000+ followers

Send to everyone related to the travel industry All employees and owners of travel agencies, both business and leisure,

independent travel agents, tour operators, airlines, shipping companies, hotels etc.

Unique visitors

Page view 3/visitor

Newsletter every weekday

7.400 trade subscribers

150.000/month

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± 435.000 impressions for your banner (average CTR 8%) Opening Rate 35%

Click Rate 19%

Specifications & Rates TravelNext 1: SMALL ADVERTISEMENT - € 950,-

2: FULL ADVERTISEMENT - € 1.150,-

The small advertisement is an image or GIF on a fixed position, designed based on the full width of the users screen within an article.

The small ad will scale to the users platform and device. In total the banner option will give you 2 inserts throughout one magazine, on pages like Specials or interviews written by our editors. The banner consists of 1 image (static or dynamic) and 1 clickable call to action.

The full advertisement opens up a world of options to get your message across in the travel industry. The user will see your ad when scrolling through an article. This dynamic advertisement is custom build by our design team, based upon content provided by you. Text, images, but also rich content such as video and audio: these are the ingredients for this dynamic option.

Specifications: Advertisement size for web and tablet*: 1920x540 px. Advertisement size for mobile**: 375x335 px. Image: PNG, JPG or GIF Image file size: max. 2MB Video***: Youtube or Vimeo url.

Specifications: Advertisement size for web and tablet*: 1920x1080 px. Advertisement size for mobile**: 375x667 px. Image: PNG, JPG or GIF Image file size: max. 2MB Video***: Youtube or Vimeo url

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Specifications & Rates TravelNext 3: DEDICATED ADVERTISEMENT - € 1.450,-

5: COVER TAKEOVER - € 4.100,-

The dedicated advertisement has almost unlimited options. Add all the content you desire, as many call-to-actions and website links as you please and have the users scroll as long as you wish.

The dedicated advertisement, is the only option that gives you multiple layers within your ad. Have buttons show a pop-up or open a whole different section with new content, without ever leaving your page and your URL. The dedicated ad is almost like having your own website in our magazine!

TravelPro is well known for its creative cover pages, sometimes in cooperation with a partner. We call this the cover takeover. Imagine the whole travel industry opening the latest edition of TravelPro with on the cover, your logo and company message that can even contain video. On the second page, you will get a premium advertisement to tell your story to the travel professional and have them interact with your page.

Specifications: Advertisement size: Own page Image: PNG, JPG or GIF Image file size: max. 2mb Video***: Youtube or Vimeo url.

6: DEDICATED MAGAZINE Interested on collaborating with us to design your own digital magazine?

With this magazine you can reach travel professionals, consumers, or both! You get your very own custom URL, no TravelPro branding. So you decide how you wish to distribute. We can deliver reports of all statistics such as openings, locations and clicks per page. Your magazine will be online for 12 months. As this is completely tailor-made, please contact us to discuss all options.

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Destination TravelPro A Timeless, glossy, storage copy focussed on 1 destination which will also get a huge amount of online attention and even an own TravEcademy!

TravelNext

Destination TravelPro will be composed in cooperation with a tourism authority, 1 carrier, 1 accommodation, 1 tour operator and a car rental company in the same circulation as TravelPro. Extra copies can be ordered by the tourism authority or one of the other partners.

The package includes:

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4 pages in Destination TravelPro (print) per partner, with a maximum of 4 partners beside the destination 1 page in our dedicated Independent Travel Agents webmagazine with a link to the academy A dedicated newsletter with an announcement, a link to the course and logo’s A TravEcademy Game Course specially made for this particular Destination TravelPro which will be online for 12 months 1 full page as announcement for the Destination TravelPro with logo’s of all partners ½ page in TravelPro as reminder to finish the TravEcademy

(Please contact your accountmanager for rates and details)

07-08-19 13:03

LM.in TravXtra_K

09-08-19 11:05

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Website Monthly visitors = 150.000 Monthly pageviews = 450.000

1. The position next to the logo of TravelPro is the most prominent place for your banner, the leaderboard.

You can place your banner on www.travelpro.nl. Our website attracts an average of 150.000 visitors, mainly working in tourism, every month.These visitors generate 3 pageviews on average every month.The main advantage of our website is that the banners are visible and clickable on every page within the website.

This means that your banner will get 150.000 X 3 = 450.000 impressions every month. On our website there are three possibilities to place your banner with a link to your website or any other URL.

Banner Size: 728 pixels - 90 pixels.

CTR: 9,75% (based upon 50.000 visitors per month) File Type: JPEG, GIF, HTML5 or Flash

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Rate: €40,- CPM

2. In the sidebar on the right side of our website, you can place your banner with a link to your website. These banners are visible and clickable on every page within the website.

Banner Size: 336 pixels x 280 pixels.

CTR: 8% (based upon 50.000 visitors per month) File Type: JPEG, GIF, HTML5 or Flash Rate: €35,- CPM

3. Online advertorial. Containing a maximum of 2.500 characters, 5 images and your companies logo. This advertorial may also contain a link to any URL of your choice.

Rate: €800,-

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TravelNext

2

Newsletter & Banners TravelPro sends a newsletter five times a week to 7.400 email addresses that are all subscribed to the newsletter.

In this newsletter you have two options to communicate your message.

• Opening rate average = 35% • Click rate average = 19%

Dedicated newsletter TravelNext

1. First option is to place a banner in our newsletter in between the articles, that links to your website. If you wish we can send you an example of the digital newsletter with banners.

Banner Size: 728 pixels x 90 pixels.

File Type: JPEG or GIF Rate: € 40 CPM

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2. We can offer you the space to communicate your product towards the Dutch travel trade. You can place a message in our newsletter and include a link to your website. You are completely in charge of the editorial content of this message, we will award your article a premium position in the newsletter. You can also choose to publish the rest of your message on our website www.travelpro.nl.

Rate: €300,€400,- for also publishing your message on www.travelpro.nl

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Would you like to combine this with a banner in the newsletter: €550,€650,- for also publishing your message on www.travelpro.nl

TravelPro offers you the possibility to send a fully dedicated newsletter and communicate whatever you like to the travel agents that receive the newsletter. You can place any content, even banners and we will develop the newsletter for you and eventually send it to the subcribers. This way of communication is perfect for promoting a workshop, an offer especially for travel agents or other kinds of important news. You decide what you communicate and when you communicate it!

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Webinar In addition to our usual online activities, we organize interactive webinars. At the Webinar we provide an online presentation in collaboration with you. This presentation is broadcast ‘live’ to viewers who have registered for it via our website. Participants can ask questions during the Webinar, which can be answered directly. Switching between the image of the speaker and the presentation is one of the many possibilities. With the Webinar you reach a large audience who participate from home or their workplace. Attendees therefore do not have to come to a location. The webinar is always recorded. This makes it possible to watch the Webinar in case people could not make the original broadcast.

Below you will find the package and rates.

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Webinar package

Webinar Rates:

- Dedicated newsletter to 7,400 subscribers announcing your Webinar - Event on TravelPro Facebook page with registration link - Article on travelpro.nl, in daily newsletter and on Social Media - 6 additional Social Media messages via all our channels to promote Webinar - Editors of TravelPro on location to guide the Webinar - Interview for the presentation by TravelPro or a member of your own staff - Support in answering live questions from the viewers - Afterwards: 1/1 page article in TravelPro magazine + article on travelpro.nl, in daily newsletter and on Social Media with link to the video on our Facebook page

1 Webinar 2 Webinars 3 Webinars

€ 4.500,€ 7.500,€ 10.000,-

TravelNext

E-learning TravEcademy.nl

TravelNext

The most successful e-learning platform for reaching your target at once; the (independent) travel professional Wide variety of information about destinations, products, vacancies, news and promotions for travel agents Page views per month: 100.000 Registered users: 5.200 The ultimate medium to reach the whole Dutch travel industry Special section for independent and business travel agents

Dedicated newsletter

Banner Rates: Leaderbord (728x90) €40,- CPM Rectangle (336x280) €35,- CPM

TravEcademy newsletter

Banner Rates:

3 times a week 5.421 subscribed members Open rate: 24% Click rate: 7,6%

Advertorial €850,Leaderboard (728x90) €450,Dedicated newsletter €1.850,(in your look and feel)

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E-learning TravEcademy.nl - Courses Full Course • 15 - 25 pages incl. Videos and photos, hyperlinks to your website and an exam at the en from multiple choice questions • Average duration: 12 minutes • Certificate for participant • 1 year online €4.200,Costs for creation, standard marketing and hosting are included

Game Course (Shortened course, possibly with time limit) • 5-6 pages with short texts, hyperlinks to your website and • 5-6 multiple choice questions • The goal is to answer all questions as quickly as possible • Certificate for participant • 3 months online €2.100,Costs for creation, standard marketing and hosting are included

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Create your own Ecademy TravelNext WithinTravEcademy we offer you the opportunity to create your very own section in which you can communicate your content to all users of TravEcademy. We call this an Ecademy (mini website).

Consider it your own classroom in which you can also include courses.* For an Ecademy, we offer two options; Self-Service - €2.000,- per year • 100% control over your own Ecademy • Post whatever your want, whenever you want • Perfect for companies with a medium to large sales team • Price includes the initial design of an Ecademy, hosting for one year and 4 hours training of your sales team • Any support requests will be offered to you based upon an hourly rate of €79,50 per hour excl. VAT Full-Service - €3.750,- per year • The best choice for companies with a small sales team • Our team does all the work for you • Simply send us the content you wish to publish and we get it done for you • This option also includes 5 hours of suppert per month! * Courses are developed by the TravEcademy-team

Social Media TravelPro is very active on several Social media-channels. Mostly we use Twitter, Facebook and LinkedIn to communicate with our readers and followers. We use these channels to spread our articles which are published on our website. We can also use our Social media-channels to communicate your message within the Dutch travel trade industry, by sending one or more messages with a certain frequency towards all of our followers to promote your brand or product.

There is only a maximum amount of characters on Twitter (140). On every channel, a weblink and a picture can be included in the message. For the most recent total amount of followers, please contact your account manager.

Rate:

TravelNext

We charge a rate per message based on 7% of our total amount of followers.

For example: when we have 10.000 followers, the rate per message will be 10.000 X 7% = €700,Number of followers: Twitter: 9.543 followers Facebook: 10.297 likes LinkedIn: 3.960 group members Instagram: 2.823 followers TravelPro’s Only: 3.747 members Total: 30.370 followers (As per 01-01-2021)

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TravelPro App We proudly present our own free TravelPro app!

Especially for visitors of travelpro.nl, we have developed this app for Apple, Android and Windows. The latest news from the travel industry, easier than ever for your smartphone or tablet.

But it also allows you to comment on articles, read and share posts, watch our YouTube clips and even offers the possibility to share us on social media! We offer you the possibility to advertise a banner in our app, which location will be fixed on the bottom of the app.

Mobile applications or ‘apps’ are becoming a very important part of sales and marketing activities nowadays. In order to achieve a higher number in bookings and therefor higher revenue, optimizing your workflow and efficiency is of very high importance. We offer you the possibility to develop you a mobile app, tailor-made for your company to make sure customers will have an optimized user experience and enable you to inform both prospects and customers about your products or destination in an interactive and dynamic way.

Once your Mobile App is live and running, we are able create awareness for your app using all of our media channels. You decide if this should be either B2B or B2C focused or both.

For details and prices, please contact your account manager.

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TravelNext

Events An initiative of the travel trade magazine TravelPro is the organization of workshops. As an independent magazine, it is possible to create a stage for various parties with a common factor, to collectively provide the promotion. In addition, the organization by TravelPro immediately gives the space and possibility to promote such an initiative widely in several types of media, such as TravelPro magazine, website and social media. Of course there will also be an editorial afterwards. Importantly, the workshops will take place in a relaxed, attractive and inspiring setting, simply put: We do it right, or don’t do it at all. The workshops can be arranged several times a year and also being thematically. Target audience for this Dinner Workshops is travel-trading Netherlands.

Location: The Dinner Workshops take place in a roadshow setting. By actively approaching agents and visits across the country, this leads to a higher percentage of visitors. The locations, restaurants and hotels with presentation possibilities, are selected by the number of potential travel agents in that region. Locations have a high quality standard and need to be ‘inspiring’ if possible. Setting at round tables is preferred.

Numbers: Each evening there is room for up to 45 travel agents, total reach 180.

Program: Travel Agents are welcomed with a drink followed by a1st brief introduction. Between the different courses there is always room for a short presentation of 15 to 20 minutes (reception / starter / presentation / main course / presentation / dessert / presentation / coffee / ending) Timetable: 18.30 - 22:00 (6.30 P.M. – 10.00 P.M). Participants remain at tables, each table has 1 ‘sponsor-seat, which sponsors are able to rotate to perform one-on-one conversations besides the presentation.

Publications: Prior to the workshops, 2 x 1/1 page with info and a outcall for tenders. In addition, a personal digital newsletter will be sent to 7400 readers and 2 x 1/1 page in our webmagazine. After workshops 1/1 page editorial will be published for these events which also contains space for ‘sponsor-feedback’ and a digital newsletter as a summary.

Organization: The entire organization is in the hands of TravelPro. Everything will be done in consultation with all participating tour operators. By sharing the costs and forces it is possible (even for smaller players in the market) to entertain up to 240 travel agents and resellers. With not competing partners, such as tourists’ office, car rental, airliners and tour operators creates a synergy and added value that visitors parties alone, cannot provide. The positive points for TravelPro are direct revenue, positive image building as well as the opportunities for cross-selling and editorial content. For the purpose of shrinking the human occupations in the various organizations, the outsourcing of the organization of such an event is also a very big plus.

Costs: 4 nights Dinner Workshops: €7.000,- (based on a total of 4 partners)

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Posting Job Vacancies TravelNext

TravMagazine

TravEcademy

TravelPro

Online only €650,Online + 1/4 page: €1.200,Online + 1/2 page: €1.450,Online + 1/1 page: €1.900,-

Online only €650,Online + 1/4 page: €1.200,Online + 1/2 page: €1.450,Online + 1/1 page: €1.900,-

Online only €695,Online + Small ad: €1.200,Online + Full ad: €1.450,Online + Dedicated ad: €1.900,-

Print copies: 6.800 Page views: 85.000 per month Newsletter: 9.100 subscribers Facebook: 7.170 followers Twitter: 11.150 followers

Members: 6.720 Newsletter: 5.600 subscribers Facebook: 1.360 followers

Readers: 6.000 Page views: 420.000 per month Newsletter: 7.400 subscribers Facebook: 10.297 followers TravelPro’s Only: 3.724 members Twitter: 9.510 followers

- Job vacancies will stay online for 3 weeks - 2 times included in our newsletter - Crossposting on our social media (facebook and twitter) - When a vacancy is filled, it can be taken offline with the ease of a phone call.

- Haven’t found a suitable candidate yet? Don’t panic! Extending a vacancy is possible at a reduced rate.

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Online combinations 2 websites: + €300,- (starting from €950,-) 3 websites: + €500,- (starting from €1.150,-) Rate increase also applies to combinations with print.

For example: 2 websites + 1/2 page advert: €1.450,- + €300,- = €1.750,-

Print job vacancies 1/4 page advert/Small ad: €850,1/2 page advert/Full ad: €1.250,1/1 page advert/Dedicated ad: €1.600,-

Contact TravelNext TRAVELPRO TravelPro is published by T&S Productions BV. SALES: sales@travelpro.nl

EDITORS: redactie@travelpro.nl

INFO: info@travelpro.nl

www.travelpro.nl

+31(0) 35 20 05 48 1

Arendstraat 33A, Hilversum Netherlands

PUBLISHER Tom van Apeldoorn

SALES Dennis de Groot and Dennis Ebbers

CONTACT

COMMERCIAL DIRECTOR TJ van Apeldoorn CHIEF EDITOR Arjen Lutgendorff EDITORS Sharon Evers, Dylan Cinjee, Theo de Reus, Tijn Kramer, Belinda Meijers and Judith Wetselaar

ART DIRECTOR Iris Beenen MARKETING Jason Sanches

EDITORS +31(0) 35-2005481 EMAIL redactie@travelpro.nl SALES +31(0) 35-2005481 EMAIL sales@travelpro.nl

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