Business News Extra August 2014

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Food fan introduces a taste of Macedonia  3 Who has the best customer service? You decide  4 Car suppliers turn out to be Kelly’s heroes  5 Company remains a breath of fresh air  7

Aug 2014

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Action activities are a hit As Guildford Borough Council looks to maximise its income, adventure activities are drawing tourists to the town, which is why the borough helped fund the Wild Wood Adventure site By Nick Edmondson

Nick.Edmondson@trinitymirror.com

Eager children prepare to tackle the new Wild Wood Adventure site in Stoke Park, which has already lured many new visitors to Guildford.

ACTION-PACKED activities are attracting more people to Guildford as the town adds new strings to its tourism bow. Dozens of new jobs have been created and hundreds of new visitors have been lured to the borough with the opening of two attractions in recent months. Guildford Borough Council and climbing company Craggy Island worked together to open the new Wild Wood Adventure site in Stoke Park, thought to be the largest tree-top activity site in Europe. The project costs rose considerably as the attraction was planned, with the council investing £381,000 and Craggy Island making up the remainder of the £880.000 project cost. However, the site is already experiencing a great response and it has created 18 new jobs. In July, Guildford’s first trampoline centre, Airhop, opened and has employed more than 50 part- and fulltime workers. Rob Mitchell, director of Craggy Island, said the partnership with the council meant ‘everybody wins’ as the council looks to maximise its income by making capital investments. “We were looking to get involved with tree-top adventures and we saw that this

would be the perfect site,” he said. “It just so happens that this came at a time when the council was keen to explore new ways to increase its tourism income, and this was a positive way to do that. “When they came on board the project transformed. We were looking at something much more simple, but the council supplying the work on the reception area and car park meant we had more budget to make something special, and that is what we did.

‘When Guildford Borough Council came on board, the project transformed.’ Rob Mitchell Director of Craggy Island “It’s about attracting new people to Guildford. “This is too much for Guildford alone. The council now has a site which will attract visitors who go on to spend money in the area.” General manager Danie Rushmer, added: “We have recruited 18 people as instructors and administrators for Wild Wood. Some have progressed from our Craggy Island indoor climbing centre where they started as amateur climbers and trainees, and others have been recruited from the immediate local area.”

She added: “Both at Craggy and here at Wild Wood, we believe in recruiting and training from within where we can. “Obviously the skills from both businesses are transferable and it’s been wonderful to see some of our trainees come through the training. “The first month of trading has been fantastic. There is particular interest in corporate groups and children’s parties. I am confident we will recruiting again soon.” Craggy Island runs the site and pays the council a £40,000 rent each year for the next 25 years, meaning the borough will begin to see pure profit after nine years. Meanwhile, Airhop jointowners Karl Godau and Darren Hedges took the personal risk of self-funding the new trampoline centre, which was 18 months in the making. Mr Hedges said: “We had to spend a lot, but we are confident in the area and in the audience. This is a successful business model in the US and in Australia, and with the weather in the UK we know that there will always be an audience for indoor activities. “Things are going well. This is definitely a destination for people to travel to and that has to be good for Guildford as well as good for us. “It is a good thing for the town and people of all ages are looking to get active and take part in these activities.”

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