TNTMAGAZINE.COM
TNT TOUR SEARCH TNT TRAVEL SHOW TNT JOB SEARCH
D 1993 HE S I
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ESTAB TNT LI
ESTAB TNT L
WHO ARE WE?
3E0 ARS
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ED 1993 SH 2
TNT is a multichannel brand which engages with travel conscious young adults across the globe. We have over 30 years heritage in the youth and transient backpacker audience through the legendary TNT magazine brand. We have evolved with our readers to offer content through print, digital and in-person events further establishing the brand as the go to destination for travellers and for companies selling into this audience. This cross channel approach provides a very effective platform for anyone wanting to engage with this empowered and affluent youth audience.
TNT DIGITAL MARKETING
THE FUTURE’S BRIGHT THE FUTURE’S DIGITAL For the last 30 years TNT Magazine has brought travel advice and news to a growing audience of travellers. 18 to 35 year olds from Australia, New Zealand and South Africa have been using TNT as their guide to living and working in the UK.
TNT has always found innovative ways to engage with it’s readers and remains an authortiative brand in the young traveller audience. However times change, and as with any brand with a dynamic young audience we’re finding they are changing their rules of engagement. We have always regarded digital as an additional platform for us alongside print. But the market has changed and our readers are engaging with us more and more via digital rather than through traditional channels.
To support our website even further we also have a subscribed newsletter database of 50,000 and a dedicated following on social media of: 21,000 likes on Facebook, 12,000 followers on Twitter, 100,000 subcribers on Google+
We want to take you on a journey as we show you our new commercial digital offering and help you find the best solutions to help you reach your goals through our readers. We’re sure you’ll love what we can offer and the benefits which come with it.
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OUR READERS
STATISTICS
READER PROFILE
Our TNT reader profile is a highly attractive proposition for advertisers. They are serious about travel with a third spending more than £3,000 per year on travel. Our reader profile is broken done as follows. (Last measured at our TNT Travel Show in March 2014).
Nationality 49% Australian 27% New Zealander 8% British 6% South African10% Other (including Canadian, American, Irish, Polish and French)
Age 21% aged 18-24 71% aged 25-34 11% aged 31-35 7% aged 36+
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What Holidays Do They Want? 75% Sightseeing/cultural breaks 62% Beach holiday 56% Weekend/day trips 50% Adventure travel
Destinations They Intend to Visit 69% want to go to Europe 57% want to travel in the UK 63% want to travel to long-haul destinations How Much Do They Spend On Annual Travel? 93% spend £500+ 81% spend £1,000+ 56% spend £2,000+
TNT DIGITAL MARKETING
NEWSLETTER MARKETING Your message direct to the inbox in one of our weekly emails. Our newsletters cover a wide range of subjects and reach an unrivalled audience throughout the week. Sponsor Assoc Sponsor Listing
£395 £325 £150
TNT Jobs TNT Travel TNT London TNT Entertainment
30k distribution 40k distribution 35k Distribution 30k Distribution
Tuesdays Wednesdays Thursdays Fridays
SOCIAL MEDIA MARKETING SOLUS EMAIL CAMPAIGN Your custom email to our readership. We will distribute your bespoke email to all readers who have opted-in for 3rd party mailing. This is a really good way to share a very specific message to our readers and have complete control of the branding and desgin.
Boost your own social marketing with our campaign booster. Let our specialist social marketeers help you get the most out of social networks and the audience you want to reach.
£1250 setup fee £500 mailing fee
Please note all prices quoted throughout the media pack are exclusive of VAT which will be added at time of invoicing.
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TNT DIGITAL MARKETING
STATISTICS Average visitors per month - 200k Average number of page impressions 1.2million
ON-SITE ADVERTISING MPU and Leaderboard ad positions Run of site page impressions - £12/1000 (CPM)
TRAVEL PAGE LISTING Mix your brand with our travel content, and market your tour search listed trips or links to your own website - £75 per week
TRAVEL DESTINATION GUIDE LINK Include your brand in the destination guides. Reinforce your market position in a specific global regions - £100 per link per destination
TNT DIRECTORY LISTING Include your brand in our specialist directory. Gain exposure from our readership and a great quality backlink for your own SEO. £195 per link per destination
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TNT DIGITAL MARKETING
CONTENT MARKETING
BOOST YOUR CONTENT
Content marketing is one of the largest growth areas in the marketeers toolkit and a service we think provides huge value to our customers. User engagement with content is much higher than most other marketing solutions, and gains huge brand credibility by aligning your company with our market reputation.
SEO package £100 per month Social networking package POA Email marketing booster £150
Our editors will work with you to get the right tone for your article about whatever subject you like, or we can help you find the right content to deliver your message Article developement and first month exposure - £600 £10 per month thereafter.
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TNT TRAVEL SHOW
Our TNT Travel shows take place in spring and autumn each year in London and the shows are London’s largest free travel exhibitions and they are regarded by travellers as the place to plan and book their annual travel.
VISITOR INFORMATION With more than 20,000 visitors, the shows are attended by 18-35 year olds who on average spend more than £2,000 a year on travel. The audience is predominately from Australia, New Zealand and South Africa. Although we have seen increases in the number of other nationalities attending. The shows represent a wide variety of opportunities for our clients to promote their brand and trips to our affluent audience. Please refer to our TNT Travel Show Media Pack for details of the exhibitor packages which start at £355 per square metre with additional marketing packages for all exhibitors. The shows also have a number of sponsor opportunities including: Event Associate Sponsor - £19,995 Internet/Flight Booking Zone Sponsor - £6,495 Bar Sponsor - £6,250 or Chill Out Zone Sponsor - £4,995
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TNT TOUR SEARCH
TOUR SEARCH
GET NOTICED
Tour Search is our unique digital platform providing a gateway to the world via bookings for over 3000+ tours for groups and individual travellers. Our listed tours are constantly growing in diversity and we are proud to provide some of the most comprehensive coverage in the marketplace. We feel tour search brings something special to the marketplace. The product offering coupled with our loyal TNT audience makes this a very compelling, commercial proposition to anyone selling to this market.
Our TNT Tour Search functionality allows tour providers across the globe the opportunity to attract our “hard to reach audience�, through our intuitive search function enabling them to promote their tours and trips very effectively.
DESIGN 1
TOUR SEARCH DESIGN 1
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TOUR SEARCH 17
TOUR SEARCH RATE CARD
Launched by TNT Magazine in 2014 TNT Tour Search is the easy to use tool that gives travellers the ability to search for tours in all the seven continents of the world. The new advanced search functionality allows travellers to search by most means necessary.
TNT TOUR SEARCH TNT Tour Search has been made to be extremely accessible for tour companies of all shapes and sizes and listing tours on the site could not be a easier. Whether it is just one tour or hundreds of tours we are able to get you a presence on this important platform. We have also made the pricing structure simple so that you only pay a “one off” set up/listing fee based on the number of tours and then any tours booked through the system are charged at 12.5% commission, so going forward you only pay when you have generated sales. Individual tour - £50 5 tours - £100 10 Tours - £150 25 tours - £250
DESIGN 1
50 tours - £400 100 tours - £700 100+ - £950
TOUR SEARCH DESIGN 1
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TOUR SEARCH
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TNT MAGAZINE
February 2015 Issue 1590 tntmagazine.com
WIN!
HUGE TRA VEL PRIZES OUR LUC IN KY DIP
LONDON’S BIGGEST FREE TRAVEL SHOW In partnership with
R TRIO JOHN BUTLE
for prize h 1 new Sunday Marc attitude a Come along onwith m and travel deals ive new albu mass on tour rt talksa and , expe ’re back ways They givea + THE CALIFORNIA + TOPLOOP DATECRACKING IDEAS SAILING CROATIA TRIPS ROMANCE ON ANZAC A SHOESTRING DAY EUROPEAN MUSICAL FESTIVALS BINGO
ISSUE 1590/ 1578/ £1.95 £1.95 ISSUE
9 772051 605008
48 54
TNT MAGAZINE
HERITAGE
Pioneering free distribution in the UK, the magazine originally had a huge backpacker following.
For the last 30 years TNT Magazine has brought travel advice and news to a growing audience of travellers. 18 to 35 year olds from Australia, New Zealand and South Africa have been using TNT as their guide to living and working in the UK.
However as the travelling market has become increasingly sophisticated (now more ‘flashpacker’ than backpacker) the magazine has seen its reader demographic change to incorporate an older, higher-earning, longer-staying and more career-orientated market. The TNT portfolio offers an opportunity to advertise to an affluent audience through the range of online and offline media.
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TNT MAGAZINE
ENGAGEMENT
TNT MAGAZINE
With the added benefit of social media content, TNT has built a faithful following on Facebook (21,000 likes), Twitter (12,000 followers) and Google+ (100,000 subscribers). All of which are a valuable source of content and comment.
Through a combination of independent writing and user contribution, TNT Magazine has become a trusted source for anyone looking for information about travel, insurance and brands associated with all aspects of travel.
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This combination is truly unique and this is one of the main reasons TNT has become such a trusted source for readers and as such gives advertisers the benefit of association.
TNT MAGAZINE
TNT MAGAZINE
TEL EARL HO
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June 2015 Issue 1594 tntmagazine.com
LONDON’S FREE
NEW SUMMER TRAVEL SHOW IN ASSOCIATION WITH
TRAVEL SHOW
DAY JUNE 13 FOR PRIZE COME ALONG ON SATUR MASSIVE TRAVEL DEALS AND GIVEAWAYS, EXPERT TALKS + THE + EDINBURGH CALIFORNIA FESTIVAL LOOP CRACKING MAGICALCROATIA MOROCCO ROMANCE AFRICAN ON SAFARIS A SHOESTRING TOP 5 NATIONAL MUSICAL BINGO PARKS
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RATES AND SPECIFICATIONS
STATISTICS
TNT MAGAZINE
Each issue will have 75k printed copies and 25k digital copies distributed. Readership per issue is over 300k
The magazines will be produced and distributed in line with our key exhibition schedule. Magazines will continue to be distributed via our “red bin” network, hand distribution at key railway and underground stations, arrivals lounges at Gatwick, Heathrow and Stanstead and at some key hostels, bars and travel agents.
TNT Magazine
Double page
Full page
1/2 page
1/4 page
RATES
£2,500
£1,695
£895
£525
£325
Size
400mm wide x 283mm high*
200mm wide x 283mm high*
176mm wide x 124mm high
86mm wide x 124mm high
86mm wide x 60mm high
*add 3mm bleed
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ISSUE 1594/ 1578/ £1.95 £1.95 ISSUE
9 772051 605008
Issue
Copy deadline
Planned distribution date
September 2015
24th August
7th September
January 2016
23rd December
April 2016
25th March
September 2016
26th August
Cover premiums
above plus
4th January
Inside front cover
10%
4th April
Inside back cover
10%
5th September
Outside back cover
15%
1/8 page
There are some unique options available such as belly bands, cover wraps and tip ons. Please enquire directly if you want to explore these options.
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Startrack Media Limited, 3rd Floor, St. Vedast House, St. Vedast Street, Norwich, NR1 1BT Sales: +44 (0) 20 7989 0567 / Editorial: +44 (0) 20 3011 1066 TNT ONLINE is part of Startrack Media Limited
www.tntmagazine.com