BRAND MANUAL
Introduction The Brand
Franco is a locally owned fast food outlet that will be positioned as a Branded Store for Shawarma through our creative approach to the company’s image and detail presentation. Franco will provide a combination of high quality food at reasonable pricing with attractive packaging. Franco is the answer to an increasing demand for hygienic and well-presented fast food restaurant in the Kingdom of Bahrain.
Our main priority is to establish one outlet in a crowded business area, preferably in one prominent shopping areas in Adliya, Bahrain. Later, our effort will be a further development of more retail outlets throughout Bahrain. Franco will attract youngsters to bring their friends and family with our innovative environment, hygienic fast food and selection of unique shawarma shakes.
Introduction The Brand
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Brand Elements
Franco Logos
Brand Application
Franco Logo
Franco Logo Chart
Business Card
Typefaces
Do’s and Dont’s
Letterhead & Envelope
Brand Colours
Achromatic versions
Shawarma Wrapper
Brand Photos
Franco Uniform
1 Brand Elements
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Franco Brand Guidelines
Franco Logo Name, corporate logo, colours, typeface - these are the pillars of the identity of the company. Their characteristics ensure an individual and consistent image of the company on the market.
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Franco Brand Guidelines
Franco Tyfaces Primary font
Calibri Franco primary font is Calibri.
Calibri font is
The font is Calibri available free
free for commercial use.
Regular
of charge, and supports most of
AaBbCcDdEe123 abcdefghijklmnopqrstuwxyz ABCDEFGHIJKLMNOPQRSTUWXYZ £!@#$%^&*()_+-=[]{};’\,./:”|<>?
the languages.
Bold
AaBbCcDdEe123 abcdefghijklmnopqrstuwxyz ABCDEFGHIJKLMNOPQRSTUWXYZ £!@#$%^&*()_+-=[]{};’\,./:”|<>?
Calibri Font supports most languages.
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Franco Brand Guidelines
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Franco Brand Colours Franco main colours are blue, red, and white. Black is used mainly for typography. Pantone 305 C RGB: 88, 201, 232 CMYK: 57%, 0%, 6% 0% #57c8e7 Pantone 1795 C RGB: 0, 152, 68 CMYK: 0%, 99%, 91%, 11% d51c28 White RGB: 255, 255, 255 CMYK: 0%, 0%, 0%, 0% #ffffff Black RGB: 0, 0, 0 CMYK: 0%, 0%, 0%, 100% #000000
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Franco Brand Guidelines
Franco Brand Photos Placing logos on pictures
If the logos are placed on the pictures as a secondary element (not part of the main graphic theme, such as watermarks), use the right lower corner as a primary logo placement area. If the image doesnâ&#x20AC;&#x2122;t allow the logo to be legible in the right lower corner, place it in other corners respecting the safe areas.
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Franco Brand Guidelines
2 Franco Logos
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Franco Brand Guidelines
Franco Logo Chart Franco has a variety of logos, and logo usages. They are divided into 3 types or versions.
Company logo
English logo
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Franco Brand Guidelines
Arabic logo
Franco Logo Chart Doâ&#x20AC;&#x2122;s and Dontâ&#x20AC;&#x2122;s
AI PDF PNG
Always use logo files from the Brand Guidelines respective folders. Never try to recreate them from the guidelines.
Never rearrange elements of the design
Never stray from the color palette
FRANCO Never stretch or distort the Logo
Never change or alter any fonts.
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Franco Brand Guidelines
Never change the orientation of the logo with angles different than 0 or 90
Franco Logo
Achromatic versions Achromatic versions (black and white), differ slightly from the main logo due to usage of only one colour. They can also exist without the tag line, all the guidelines and rules for safe space etc. are the same as for the normal coloured version. B/W version can be used only when printing only in B/W.
Logo on black
Logo on white
3 Brand Application
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Anorris Brand Guidelines
Franco
Business Card
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Franco Brand Guidelines
Franco
Letterhead & Envelope
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Franco Brand Guidelines
Franco
Shawarma Wrapper
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Franco Brand Guidelines
Franco Uniform
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Franco Brand Guidelines
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Anorris Brand Guidelines