CONCEPT
AUDIENCE
TONE
To produce a range of publications that focus on the contemporary side of gaming. The contributors range from professional cult icons and the target audience themselves. The focus of the content is on the aesthetics of gaming and how gaming culture is celebrated throughout the subculture; exhibitions, illustrators, designers, celebrities (not Cheryl Cole more Dara O Briain) and reviews. The publication aims to give gamers and non gamers a window to view gaming outside the
Primarily at hardcore gamers that have a taste for in-depth discussion related to the subject matter and enjoy the aesthetics of games. Casual gamers who have their roots in the creative industry and are on the lookout for new and intriguing publications.
Fun, persuasive, bright, informative, casual.
console.
1/5 BRIEF 3 - Code Magazine Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 01 (RANGE) Each cover depicts the overarching theme for the magazine, as well as the supporting text informing the audience of the relevant information for each issue. The cover image’s use of halftone dots paired with the transparent cover is meant to represent how the viewer should receive the magazine, a double take, where interest is gained through a misinterpretation of the image, but reinforced by the information provided on the cover. Just like playing a game for the first time with no real idea of
SPECIFICATIONS how to play it or understand it. The colours were intended to compliment, if not contrast against each other when laid out as a set, the number of issues responds to when the publication would be released; monthly.
245 x 168mm full bleed - content 248 x 170mm - cover
2/5 BRIEF 3 - Code Magazine Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 02 (CONTENT) The content of the publication is a mix of contributors, from my friends reviewing games, to cult icons such as “yahtzee” Croshaw commenting on the structure of gaming on the whole. The first theme, “quest” is a concept in itself, as you can accept the quest and read on, or deny yourself the adventure into a world of unknown. The first issue aims to gently introduce the reader into the realm of gaming, with Yahtzee discussing how games should be critiqued.
The later issues would be much more deeper in terms of content, allowing for more audience participation and feedback which is the driving force behind Code magazine.
SPECIFICATIONS
COLOURS
Cover: Tracing paper CMYK printing litho
Pantones M: Process Cyan Process Magenta Process Yellow Process Key C=75 M=5 Y=100 K=0
Content: white 100gsm CMYK short run litho
3/5 BRIEF 3 - Code Magazine Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 03
SPECIFICATIONS
COLOUR
Virtual Geographic is the main feature of the magazine, allowing for the reader to engross themselves in the pure aesthetics of a game world, all sourced and approved by the authors and photographers of the tumblr site of the same name, virtualgeographic.tumblr.com. The double page spread with the feature on has a unique code that can be redeemed online for an exclusive discount on the issue’s lookbook, with an option to get a free print of their choice instead of the discount.
Virtual Geographic book: 228 x 177mm short run litho, CMYK
The reason why the images are all black and white is that is is easier to manage the tones and contrast, as well as being able to manipulate at lower resolutions. The exception is for the large scale prints, being available in 2 colour prints.
Virtual geographic prints: Digital prints, on cartridge/textured stock 190gsm.
4/5 BRIEF 3 - Code Magazine Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
DISTRIBUTION The online presence for the magazine would be the main point of contact for the publishers and for purchasing back issues and/or Virtual Geographic or the respective image prints of the feature. The site would also include a forum/contribution page where readers are actively encouraged to help make the magazine, as it helps maintain interest as well as generate a fanbase overnight. The website would be updated according to which theme was currently in circulation. Ideally the first issue is free, but the rest would be priced at ÂŁ3.50 as 100 would cost ÂŁ53.61.
5/5 BRIEF 3 - Code Magazine Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
CONCEPT
AUDIENCE
TONE
To rebrand Harrogate’s only rock and metal night “Bottom of the Bottle”. To produce a set of illustrations and illustrative type that could be applied to a range of merchandise and posters to be purchased online. The products had to appeal to the audience and have a distinct visual style with a restricted colour palette.The night is a low-budget affair, so all prints had to be able to be produced en masse and outsourced so the people who run the night can use them for future ventures.
Metalheads, punks and anyone who enjoys rock music. Customers interested in fresh, detailed imagery, youth culture, skating and a DIY aesthetic.
Youthful, hip, bright, “acquired taste”, niche market, fun.
1/7 BRIEF 5 - BOTB Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 01 The illustrative type was intended to open a dialogue with the audience and engage the viewer with the information displayed. The type set the tone for the rest of the imagery, as it follows the “grunge/punk� aesthetic which appeals to the audience. I wanted each type treatment different for the major annual events, as no night is the same despite the venue. This gives the night a heightened sense of hipness and individualism, making it stand out from other club nights.
1. 2. 3. 4. 5.
Easter Halloween Christmas Launch Night Summer
2/7 BRIEF 5 - BOTB Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
2
4
1
3
5
PRODUCT 02
COLOURS
The images are intended to be part of a grunge aesthetic as it pleases the target audience, but without being overtly so to avoid any negative feedback from non-customers. The detail adds more depth to the image and works on a grand scale, reinforcing the impact of the design. All illustrations were hand drawn then vectored to allow for rescaling quickly and easily when applying to other products.
Pantones: Process Black M 222 M 2985 M Black tint 20%
3/7 BRIEF 5 - BOTB Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT (RANGE) The posters had to be able to function and the type both legible and readable, whilst pushing the impact of the visuals as far as they could. The type itself is black as it is the easiest to interpret without losing readability. The information had to be the same thoughout the range, with the exception of a few where additional information could be added in regards to the overall composition. The posters follow the punk/DIY aesthetic, but are reminsicent of posters found on Poster Roast and the likes of Hand Drawn.
4/7 BRIEF 5 - BOTB Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT (APPLICATION) The online presence for the night would be orchestrated through their existing facebook group, which has enough of the demographic plugged into whats going on, so the merchandise would be on big cartel, as it is free to host and allows for easier editing for other memebers of BOTB admin. The site itself would sell t-shirts, hoodies, colour prints, black and white prints as well as stickers. The T-shirts would cost £4.20 each to produce, with hoodies costing £9.95 each. So ideally each T shirt would cost £22
and each hoodie would be £32. This makes them seem more affordable and covers the production costs as well as delivery.
5/7 BRIEF 5 - BOTB Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT (DISTRIBUTION) The cargo site itself would have an external link to pay via paypal/visa/electron/mastercard, but the host site would be easy to navigate and created on cargo due to the ease of access. This would ensure that when the project is handed over the promoters who run the night can update and add designs accordingly.
6/7 BRIEF 5 - BOTB Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT (DISTRIBUTION) The facebook page would promote the launch night, since the white editions. majority of the demographic are already linked in. These would be mailed out by hand. You can buy your ticket in advance and get a promo pack, where you get an A6 and an A3 black and white print of the character on coloured stock to minimize costs. The poster would be rolled up and the prints would be produced on a standard inkjet or laserjet printer on 180/200gsm stock. The more bespoke coloured prints can be bought on the online store, as well as 5 colour print packs of the black and
7/7 BRIEF 5 - BOTB Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
CONCEPT Science is always a subject that is often overlooked or overexaggerated in modern society, leaving the public to assume that conventional methods of communication are facts not to be disputed or discussed. The Times newspaper supplement is a great example of how good design along with carefully selected information can aid the audience to understand often complex stories that are information heavy. Eye catching visuals along with a complimentary colour palette
ensure that the information presented is coherent and consistently engaging.
AUDIENCE
TONE
Times readers that have a keen interest in science, or casual readers that like to learn nuggets of information for personal gain.
Casual, informative, persuasive, bright.
1/5 BRIEF 2 - Eureka! Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 01 The cover illustrations communicate the feature article’s primary subject whilst adhering to the colour scheme. The illustrations were a sign off to my traditional use of vector based pictograms commonly used for categorisation and symbolic reference. As I explored the use of simple textures in illustrator along with using bold shapes and colours, it soon became a standard in the image making process. As did using relevant source material, which there is a general lack of concerning science.
SPECIFICATIONS All dimensions were standard to Eureka’s specifications. The themes are: Neuroscience, animal psychology, early life, goldilocks zones/astrophysics and nanotechnology.
284 x 365mm Printed on bulky newsprint, could not source required stock.
2/5 BRIEF 2 - Eureka! Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 02 Double page spreads containing the relevant information in regards to the most important stories as selected by myself and my peers. The stories themselves had only photography and poorly illustrated examples, which is not much to go on, but I made use of various educational videos to establish a visually distinct style which flowed across the rest of the spreads in an effort to keep the information interesting and visually engaging throughout.
3/5 BRIEF 2 - Eureka! Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
PRODUCT 03 The promotional special edition newspaper was intended to shock the audience, and thus be alerted to a radical change in their usual broadsheet. In an effort to create a point of conversation in their social circles and to cause a stir in how they think, lending to the original concept that people should be discussing and debating the importance and relevance of science. The Royal Society is mentioned due to the incredible work the foundation has done for centuries and the change it has
brought about. The paper itself is - down to the type specs - a mirror of the original, with the exception of the typeface, Times Modern which was not used due to sourcing issues.
4/5 BRIEF 2 - Eureka! Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/
CONTEXT The limited edition papers would replace the ones that you can buy in off-licenses and shops nationwide. The everyday buyer would not readily recognise the change until they notice the headline and this is meant to open a dialogue with the viewer and hopefully make a difference.
5/5 BRIEF 2 - Eureka! Tomas Cummings Final Major Project OUGD303 http://t-cummings0912fmp.blogspot.co.uk/