BRIEF03_CODE_boards_ROUGH

CONCEPT To produce a range of publications that can be accessed from a retailer and an online presence aimed at the gaming audience.

Video games tend to have a bad reputation in society, being labelled as slobbish, unmotivated and generally a drain on what is considered to be human.

CODE magazine aims to raise an array of issues on the subject of videogames, whilst highlighting the aesthetics of game worlds, celebrity endorsements/interviews, featuring illustrators and designers who all believe gaming is intrinsic to modern digital culture.

Deliverables

Audience

12 Cover designs for the publications, covering a variety of game themes.

1 full publication, content sourced independently 1 Virtual Geographic lookbook, part of the feature 1 Large scale print that comes with the VG book 1 Mock website

Primarily at hardcore gamers that have a taste for in-depth discussion related to the subject matter and enjoy the aesthetics of games.

Casual gamers who have their roots in the creative industry and are on the lookout for new and intriguing publications.

PRODUCT 01 The content of the publication is a mish mash of contributors, from my friends reviewing to cult icons such as “yahtzee” Croshaw commenting on the structure of gaming on the whole.

The first theme, “quest” is a concept in itself, as you can accept the quest and read on, or deny yourself the adventure into a world of unknown.

The content was meant to appeal to the full spectrum of gamers - in respective genres - whilst providing a range of information that could still keep the audience interested right up until the last page.

Most of the imagery I sourced off the internet, due to issues regarding the main stories subjects not wanting press release.

SPECIFICATIONS

COLOURS

Cover: Tracing paper

Pantones:

Content: white 100gsm CMYK short run litho

PRODUCT (RANGE)

double take, where interest is gained through a misinterpretation of the image, but reinforced by the information provided on the cover. Just like Each cover depicts the overarching theme for playing a game for the first time with no real idea the magazine, as well as the supporting text informing the audience of the relevant information of how to play it or understand it.

The colours were intended to compliment, if for each issue. not contrast against each other when laid out as The cover image’s use of halftone dots paired a set, the number of issues responds to when the with the transparent cover is meant to represent publication would be released; monthly. how the viewer should receive the magazine, a

SPECIFICATIONS Colour values (CMYK):

PRODUCT 03 Virtual Geographic is the main feature of the magazine, allowing for the reader to engross themselves in the pure aesthetics of a game world, all sourced and approved by the authors and photographers of the tumblr site of the same name, virtualgeographic.tumblr.com.

The double page spread with the feature on has a unique code that can be redeemed online for an exclusive discount on the issues lookbook, with an option to get a free print of their choice instead of the discount.

SPECIFICATIONS

COLOUR

Format:

The reason why the image are all black and white is that is is easier to manage the tones and contrast, but it also gives a faux-art air that contributes ironically to its face value.

DISTRIBUTION The online presence for the magazine would be the main point of contact for the publishers and for purchasing back issues or Virtual Geographic or the respective image prints of the feature.

The site would also include a forum/contribution page where readers are actively encouraged to help make the magazine, as it helps maintain

interest as well as generate a fanbase overnight.

The website would be updated according to which theme was currently in circulation. Ideally the first issue is free, but the rest would be priced at ÂŁ3.50 due to mass production would cost ( ).

CONTEXT Ideally the magazine would be available in most independent corners shops, stores game stores, etc (FILL IN) but mainly would be found in stores like CeX