Twelve years ago, Leo Tonkin learned about salt therapy, also known as halotherapy, for the first time. Like many, he had never heard of this kind of therapy before and had spent many years in business strategy, organizational behavior and development, and the idea of salt therapy was completely foreign to him and his team. After researching the business model and industry, Leo was shocked to learn there were just a few facilities throughout North America providing dry salt therapy, while in some countries in Europe, it was considered a medical treatment for respiratory and skin care. Leo wanted to bring salt therapy into America and market it to the spa and wellness industries. His idea began with creating salt rooms where clients could relax and breathe in dry salt particles that benefited their respiratory system and skin.
