TOTAL LICENSING
TRUE AND THE RAINBOW KINGDOM SOARS AROUND THE WORLD Guru Studio, the Toronto-based entertainment powerhouse recently celebrated its twentieth anniversary. Founded and led by President and Executive Creative Director Frank Falcone, the studio has brought to life some of the world’s most successful children’s IP, including its hit preschool series True and the Rainbow Kingdom. Over the course of two decades, Guru Studio has become renowned for creating, developing and producing awardwinning hit shows that captivate and inspire kids and families all over the world. Shows such as Dino Paws, Ever After High, and even the 2018 Oscar nominated feature film The Breadwinner were all brought to life by the +400 artists who make up the talented team at Guru Studio. Most recently, Guru announced it’s working on Chris Nee’s (DocMcStuffin) newest series Dino Daycare for Netflix, as well as an exciting new series with Sesame Workshop called Mecha Builders, the first animated spin off of Sesame Street for HBO Max. And of course, Guru is in production on the
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eighth season of the global phenomenon and consumer products smash hit PAW Patrol for Spin Master and Nickelodeon. But where the studio has experienced its most significant growth is in developing its roster of original IP. “Our focus over the last few years has been to create and develop new, original IP based on strong characters and storytelling,” said Frank Falcone. “Beginning with Justin Time which contin-
ues to rate extremely well in over a hundred countries around the world, we’re now also seeing tremendous success with True and the Rainbow Kingdom.” It’s True and the Rainbow Kingdom where the company is experiencing growth on the licensing front as well. The hit Netflix Original series is produced by Guru Studio based on the artwork of world renowned artists FriendsWithYou, and is Executive Produced by Pharrell Williams. The colorful series follows 8-year-old True and her hilarious best friend Bartleby the cat, as they come to the rescue of the Rainbow Kingdom’s whimsical citizens. True is the only one that can unleash the power of the Magical Wishes from the Wishing Tree in order to set things right and keep all the residents safe. True and Bartleby’s adventures empower both boys and girls to be mindful, courageous and respectful of all living things - themes which are also embodied in much of FriendsWithYou’s artwork.
