Style by Soneca
Your Style is Your Brand By Soneca Guadara
Many people correlate “dressing for success” as being about formal attire, such as business suits; however, it also relates to your personal leisure attire. What you wear says as much about who you are as it does about promoting and instilling a healthy self-esteem and sense of confidence.
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’m a believer that your presence, reputation and vibe show up long before you do. People are attracted to people and resonate with you when they can see you for who you truly are. Your clothes are an easy reflection for people to generate an impression of you. Sure, that has a tone to it that is dismissive of our beauty inside, but we can’t ignore that most people are Google, Instagram and LinkedIn stalking you before reaching out. Who you are out there in the world and how that visually shows up is an important part of your brand experience. Branding is “the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” Creating your brand should take a holistic approach blending your personal essence, social media and style. I believe that your personal style plays right into your confidence and how you show up in a room.
HOW DOES A WOMAN’S OUTFIT PLAY INTO HER CONFIDENCE OR LACK OF? A woman’s shoulders are more open when they are dressed in an outfit that is truly them. Creativity shines through a wardrobe – it’s yours and you own that. I think when you are dressed in a fashion that represents you, your confidence exudes, and people feel that energy. Even if you don’t leave the house, dress for you. It can change your mood with little effort to do so. Make it a goal to wear “your style” of clothing at least 4 days a week and feel your confidence soar. HOW CAN WE BE MORE AWARE OF OUR CLOTHING CHOICES WITHOUT OBSESSING OVER THEM? You don’t have to be the trendiest on the block but sticking true to your style makes it quite easy to get dressed. If you see a style icon – perhaps a celebrity or even your neighbor – that has a cool look on, try
