ITALY AT HAND - 2022 CAMPANIA 16-18 NOVEMBER 2022 th
Convention Bureau Italia and ENIT are proud to announce the 4 edition of Italy at Hand, which will be held on 16-18 November 2022. After 3 editions aimed at consolidating the event, this year will mark the beginning of its evolution, which aims to expand its offer and to elevate Italy at Hand as the benchmark event for international buyers interested in Italy as a top-tier MICE Destination. The most obvious consequence of this process concerns the destination: after organising the previous editions in Bologna, Rome and Milan, the host destination of Italy at Hand 2022 will be the Campania Region; with Naples hosting the B2B sessions and the social and team building activities, while a best-selling destination such as Sorrento will team up with other 'rising stars' such as Salerno, Campi Flegrei, Ischia and Procida in hosting post-tour activities, underlining Italy’s signature feature of being the quintessential multi-destination for MICE events. However, the evolution does not stop there: although Italy at Hand will maintain the same format that determined its success in the first three editions, there will also be a significant increase in the number of participants. In fact, the event will include, as usual, 3 days of networking, distinguished by the seamless integration of business and entertainment. However, this year there will be 40 of the best Italian MICE suppliers meeting 55 high-profile international buyers - against the 45 buyers and 35 suppliers of the previous editions – for an estimate of over 1,200 B2B scheduled appointments. In addition, the guests will experience 4 informal and fun activities connected to the emotions, images, sensations and inspirations sparked by Italy’s identity and its traditions. The detailed program will be announced at a later stage this year once it will be made final. The Campania Region had the foresight to see in Italy at Hand a unique opportunity to enchant international buyers with the magic of their places, their food and their culture: “It is with great pride and satisfaction that Campania Region is looking forward to hosting, for the first time in southern Italy, Italy at Hand, the international MICE workshop organized by Convention Bureau Italia and ENIT.” -states Felice Casucci, Campania Region Councilor for Administrative Semplification and Tourism. “Campania with its extraordinary beauty, it’s fascinating thousand-year history, the largest number of UNESCO awards in Italy, the inestimable food and wine heritage, the distinctive hospitality and its proverbial authenticity, will allow international buyers, coming from the main MICE business generator markets, to live the emotion of a UNIQUE experience and to touch the variety of the offer of “Campania Divina” at hand.” The countdown to Italy at Hand, The Event has officially begun!
