3.2
MARKET PROPOSITION
This research and survey data highlights a trade finance demand for firms generating $30 million or less in revenue and holding up to $2 million of inventory. Firms that generate less than $30 million in revenue make up 80% of the respondents to our survey. This group also expressed a high degree of interest in the services offered, and they had the least aversion to the 4%-8% price point. Firms that hold less than $2 million of inventory make up 60% of the total respondents, and these firms showed some of the highest propensity to pay 4%-8% for the services of the new entrant.
56
Market proposition
