PROCESS BOOK
Travis Bodell
VISC204 - PROJECT 03
PROJECT OVERVIEW
For Project 3, I was assigned Home City Ice, an ice manufacturing and distribution company in Kansas City. I came up with three rebranding concepts and chose my second, “ Take Ice For Granted”. I started this project sort of slowly, for I have never done any sort of branding to this extent up until this point. The mood boarding for the brands was the most difficult aspect of the project for me because connecting ideas with otherwise unrelated images is a strange mindset to think in for someone with no experience doing so. I also think the critique from my peers was the best it has been for any project this semester. Most of my break out groups went pretty long and I received a lot of useful insight.
Travis Bodell
VISC204
INITIAL RESEARCH
Travis Bodell
VISC204
INITIAL RESEARCH
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MOODBOARDS (ROUND 01)
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MOODBOARDS (ROUND 01)
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MOODBOARDS (ROUND 01)
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MOODBOARDS (ROUND 02)
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MOODBOARDS (ROUND 02)
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MOODBOARDS (ROUND 02)
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MOODBOARDS (REFINED)
This was my weakest concept. It became clear that this was the case when I started sketching and designing, my resulting content did very little to express the personality of the mood board.
Travis Bodell
VISC204
MOODBOARDS (REFINED)
Travis Bodell
VISC204
MOODBOARDS (REFINED)
I actually enjoyed this concept and was able to pull good inspiration from this board, but a lot of what I produced fell short because of the complexity of my ideas.
Travis Bodell
VISC204
CONCEPT 01 SKETCHES
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CONCEPT 02 SKETCHES
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CONCEPT 03 SKETCHES
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DIGITAL EXPLORATION
CONCEPT 01
CONCEPT 03
CONCEPT 02
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EXPLORATION (CONCEPT 01)
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EXPLORATION (CONCEPT 02)
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EXPLORATION (CONCEPT 03)
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PRESENTATION (CONCEPT 01)
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PRESENTATION (CONCEPT 02)
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PRESENTATION (CONCEPT 03)
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SECONDARY MARKS/LOGOS (ROUND 01)
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SECONDARY MARKS (ROUND 02)
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SECONDARY MARKS/LOGOS (ROUND 01)
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APPLICATION (ROUND 01)
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APPLICATION (ROUND 02)
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APPLICATION (ROUND 02)
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APPLICATION (ROUND 02)
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Travis Bodell
BRAND BOARD
VISC204
Travis Bodell
APPLICATION BOARD 01
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APPLICATION BOARD 02
VISC204
Travis Bodell
IMAGE BOARD 01
VISC204
Travis Bodell
IMAGE BOARD 02
VISC204