BeLight on o n th tthe he fforefrontt o he off LE LED indu industry dust strry trends tre t nds d
By
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Rising adoption of LED architectural lighting worldwide Shanghai Expo’s Architectural LED Lighting Taking a Closer Look at LED Architectural Lighting China to become an LED production stronghold with government subsidy policies
www.ledinside.com
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CONTENTS
on the forefront of LED industry trends / Belight Vol.04 Cover Story 6
10
- Ivan Lin, LEDinside 12
!" # $ % - Ivan Lin, LEDinside
Feature 14
& ' ( ) ( % # * - Arthur Hsu, EnergyTrend
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+ $ 1 * % * ( $ # - Ledtronics
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+ * 1 2 3 ( % 5 ( $ # 3
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ISSN 2074075-1
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â&#x20AC;&#x153; LEDinside: Architectural lighting market will grow to 811 million USD in 2010, and over 1,130 million USD in 2011; the compound annual growth rate of LED architectural lighting is estimated to reach 37%. â&#x20AC;?
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EcoARK, the eco-friendly solution to creating a green building with LED lighting
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vol.04, 2010 BeLight
15
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China to Become the Major LED Production Stronghold with Fiscal Subsidy Policies Number of LED Chip Enterprises by Year 75 64 46
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32
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2002
29
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LEDinside has conducted an in-depth research on the current status of Chinaâ&#x20AC;&#x2122;s LED chip industry. For detailed information about individual companyâ&#x20AC;&#x2122;s MOCVD plan, please refer to LEDinsideâ&#x20AC;&#x2122;s â&#x20AC;&#x153;2010 Report on Chinaâ&#x20AC;&#x2122;s LED Chip Industryâ&#x20AC;?.
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Copyright Š 2010 LEDinside.com. All Rights Reserved.
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23
Market Watch
Explosive Growth Momentum of LED-backlit Products Eric Chiou Research Director in 2011 is Accumulated in 2010 * $ # $ * # $
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99.9%
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24
98.3%
2011 LED
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Market Watch
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25
Market Watch
20102H LED Price Trend
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vol.04, 2010 BeLight
27
Interview
Exclusive Interview with Macroblock Chairman:
Comprehensive Solutions Required for the Booming LED Architectural Lighting F $ $ ** $ *
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BeLight vol.04, 2010
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Q * vol.04, 2010 BeLight
29
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BeLight vol.04, 2010
Interview
OSRAM Opto Semiconductors: The Rise of New LED Light Source # $ * $ # # $ $ # * q
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Picture source: BEKA (Pty) Ltd OSRAMâ&#x20AC;&#x2122;s LEDs and BEKAâ&#x20AC;&#x2122;s LEDbeams are also used in the balustrades and the outer ring of Cape Townâ&#x20AC;&#x2122;s Green Point Stadium to create a wave effect.
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Picture source: BEKA (Pty) Ltd The white light LEDs by OSRAM Opto Semiconductors trace the waveform contours in Cape Townâ&#x20AC;&#x2122;s Green Point Stadium.
vol.04, 2010 BeLight
31
forum 2011 Where You Find the Latest LED Trends and Global Industry's Dynamical Development!
2011
2011
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Technology ) 8 ( % %
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Reading between the lines: How to make accurate performance a s s e s s m e n t s f r o m a p ow e r L E D datasheet By Rudi Hechfellner and Steve Landau
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Data sheet Min. Flux
BeLight vol.04, 2010
Data sheet test temp
Data sheet test time
MFR 1
91lm
350mA
TA 25C
25ms
MFR 2
107lm
350mA
TJ 25C
25ms
MFR 3
130lm
700mA
TA 25C
25ms
MFR 4
100lm
350mA
TPad 25C
25ms
T : Ambient Temperature A
34
Data sheet drive current
T : Junction Temperature J
T
:Solder Pad Pad
; P, ( ( < 8 ( * "
Technology ( % % % %
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Manufacturer
Data sheet Min. Flux
Normalized Min. Flux @700mA
MFR 1
91lm
700mA
MFR 2
107lm
700mA
MFR 3
130lm
700mA
MFR 4
100lm
700mA
Normalize to drive current
Data sheet test temp
Data sheet test time
164lm
T
25C
25ms
182lm
T 25C J
25ms
130lm
T
25ms
165lm
T
A
A
25C
Pad
25C
25ms
T : Ambient Temperature T :Solder Pad A Pad ; P, 8( * " Â&#x201D;??8%
Manufacturer
Data sheet Actual Drive Minimum Flux Current
Normalized Min. Flux@25C
MFR 1
91lm
700mA
164lm
MFR 2
107lm
700mA
182lm
MFR 3
130lm
700mA
130lm
MFR 4
100lm
700mA
165lm
Data Sheet TJ max.
Operating TJ (calculated) @25CA,Rth50 K/W
145C
135C
72%
118lm
150C
128C
78%
142lm
125C
141C
150C
130C
81%
133lm
Determine Flux De-rating Factor
Actual Flux
; M, 8( $ ( ( $ 8(
m 15! Â&#x160; $
) *$ * * @Â&#x2030;@ÂĄ @Â&#x201E;ÂĄ $ * ' * * P
% * 15! @ % Â? * @Â&#x160;Â&#x2C6;ÂĄ ) % $ *
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Â&#x2020;?Â&#x2039; Â&#x2018; Â&#x2C6;? ??? P vol.04, 2010 BeLight
35
Technology
Manufacturer
Calculated Lumens
Lumen Maintenance L70 Claim
Data sheet TJ max
MFR 2
142lm
50,000 hours
150C
MFR 4
133lm
50,000 hours
150C
L70 / 50Kh condition
Actual Operating TJ (calculated)
Calculated current to achieve lumen maintenance
Final Calculated Lumens
407mA
107lm
TA N.A.
130C
700mA
133lm
; \, * " ( ]?=???T 8 G 8
$ Â&#x160;
% % 1!5 > Â&#x2020;?Â&#x2039; * * Â&#x2C6;? ??? ) 2 * j * j * $ Â&#x192;Â&#x2C6;ÂĄ
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36
BeLight vol.04, 2010
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LEDeXchange, A New Global LED Trading Platform LEDinside is globally-renowned with abundant domestic and overseas vendor resources. According to the statistics in 2Q2010, LEDinside has an average of 3,200,000 page views and an average of 200,000 unique visitors each month.
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Corp. About TrendForce Corporation TrendForce is a global provider of market intelligence, in-depth analysis and consulting services. TrendForce Research Subsidiaries TrendForce consists of 4 major research divisions â&#x20AC;&#x201C; DRAMeXchange, WitsView, LEDinside and EnergyTrend which cover research sectors including DRAM, NAND Flash, PC, LCD display, LED, and green energy.
Move at the speed of your thoughts
In the year of 2000, the company started to deliver market intelligence services under the name of DRAMeXchange . $
* * trading prices, market trends, capital spending and wafer # * ! 1qp * * # * 3 # * P
Founded in the year 2004, WitsView, a subsidiary brand of TrendForce, is composed of a team of TFT-LCD industry experts. m * * upstream components,mid stream panels and downstream system integrators and retailers. www.WitsView.com
www.dramexchange.com
$ # 5 8 * _ * Â&#x2014; `P 1 also covers the technology development, market trend, and m * # $ regional basis.
EnergyTrend, the latest research division of TrendForce, is dedicated to delivering market intelligence of environmental sustainable energy. #
* Â? * # # # * in-depth research analysis as well as industry interviews.
www.LEDinside.com EnergyTrend's research scope includes various green industries * # # $ O ' P www.energytrend.com Š 2010 TrendForce Corp. All rights reserved.
BeLight
Media Kit 2010 Reach LED buyers at 40+ global LED events a year
BeLight is a quarterly magazine designed for up, mid,and downstream manufacturers of the LED industry. Distributed at all global major LED-related trade shows, BeLight enables LED buyers to become familiar with your products and services. This year, BeLight will be available at more than 40 global LED events throughout the world. See below list for some of the major events that we have partnered with. One-year Logo Banner + BeLight 1/2page AD (at least One 1/2 page) Logo Banner
1/2 Page AD
Discount
Total Price
12 months
1
10%
USD $8,370
12 months
2
15%
USD $ 9,435
12 months
3
20%
USD $10,320
12 months
4
25%
USD $11,025
Tentative distribution locations: (30,000 copies) Vol. 4 Vol. 4
Event Name
Location
Dates
The Arc Show 2011
London,UK
Jan.12-13, 2011
LED/OLED Lighting Technology Expo: Lighting Japan
Tokyo,Japan
Jan.19-21
SEMICON Korea 2011
Seoul,Korea
Jan.26-28, 2011
LED Expo 11 Mumbai India
Mumbai,India
Feb.12-14, 2011
LED China 2011
Guangzhou,China
Mar.1-4, 2011
LED NEXT STAGE 2011
Tokyo,Japan
Mar.8-11, 2011
LIGHTING FAIR 2011
Tokyo,Japan
Mar.8-11, 2011
Vol. 5 Event Name
Location
Dates
Taiwan International Lighting Show
Taipei, Taiwan
Mar.18-21, 2011
19th International Trade Show LIGHT 2011
Warsaw, Poland
Mar.23-25, 2011
Hong Kong International Lighting Fair (Spring Edition)
Hong Kong, China
Apr.13-16, 2011
LEDforum China 2011
Shenzhen, China
May, 2011
ESC Silicon Valley 2011
California, United States
May.2-5, 2011
LIGHTFAIR International 2011
PA, United States
May.15-19, 2011
Guangzhou International Lighting Exhibition
Guangzhou, China
Jun.9-12, 2011
Advertisement Rates (per issue):
AD
21.9X28.2(CM)
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21.9X28.2(CM)
AD
21.9X28.2(CM)
AD
21.9X28.2(CM)
AD
21.9X14.1(CM)
Back Cover USD$6,500
ÄĄÄĄ
Inside Front Cover USD$3,500
Inside Back Cover USD$3,500
Inside Full Page USD$2,500
1/2 Page USD$1,800
( $ ) % ( $ & Â&#x2122;@ >??b J $ Z( Â&#x2122;Â&#x192;?b P G ) O )qq * P P *q$ ¨ *q+ ( $ 3 #* 5 *¨?w?@P6 ) [ P *
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Ms.Angela Tong ' PÂ&#x201E;Â&#x2020;Â&#x201E; 5 ') Â&#x201A;Â&#x192;Â&#x192;Â&#x201E; > Â&#x2020;Â&#x2020;?> Â&#x201E;Â&#x192;wÂ&#x192; * ) [ P *
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2011 International LED Events Event Name
Location
Dates
Exhibitors
Visitors
The Arc Show 2011
London, UK
Jan.12-13
120
3,350
LED/OLED Lighting Technology Expo: Lighting Japan
Tokyo Big Sight, Japan
Jan.19-21
500
30,000
SPIE Photonics West
California, United States Jan.22-27
1,142
18,327
SEMICON Korea 2011
Seoul, Korea
Jan.26-28
500
30,000
LED Expo 11 Mumbai India
Mumbai, India
Feb.12-14
150
18,000
LED China 2011
Guangzhou, China
Mar.1-4
1,300
60,000
LED NEXT STAGE 2011
Tokyo, Japan
Mar.8-11
145
83,826
LIGHTING FAIR 2011
Tokyo, Japan
Mar.8-11
160
100,000
Taiwan International Lighting Show
Taipei, Taiwan
Mar.18-21
170
11,681
19th International Trade Show LIGHT 2011
Warsaw, Poland
Mar.23-25
1,675
14,375
Hong Kong International Lighting Fair (Spring Edition)
Hong Kong, China
Apr.13-16
381
22,000
Beijing International LED Exposition
Beijing, China
Apr.26-28
280
13,000
ESC Silicon Valley 2011
California, United States May.2-5
350
10,000
Green Lighting Shanghai Expo and Forum 2011
Shanghai, China
May.11-13
650
4,665
LIGHTFAIR International 2011
PA, United States
May.15-19
500
19,000
LEDforum China 2011
Shenzhen, China
May.2011
---
800
Guangzhou International Lighting Exhibition
Guangzhou, China
Jun.9-12
1,882
71,801
Intâ&#x20AC;&#x2122;l LED EXPO & FPD KOREA 2011
Seoul, S. Korea
Jun.21-24
350
27,000
EuroLED
Coventry, UK
Jun.2011
1,300
2,009
SEMICON West 2011
California, United States Jul.12-14
683
20,000
China International Optoelectronic Expo 2011
Shenzhen, China
Sep.2011
2,000
80,000
Light Middle East
Dubai, UAE
Fall.
222
5,140
CEATEC Japan 2011
Tokyo, Japan
Oct.5-9
590
150,302
Professional Lighting Design Convention
Madrid, Spain
Oct.19-22
---
1,300
China SSL 2011
Shenzhen, China
Oct.
2,500
40,000
Hong Kong International Lighting Fair (Autumn Edition)
Hong Kong, China
Oct.
1,788
27,838
LED+Lighting Tech Show 2011
Hong Kong, China
Oct.
---
---
Electronica 2011
Munich, Germany
Nov.
2,800
73,000
LEDforum 2011
Taipei, Taiwan
Nov.
---
800
LED Forum Moscow (Interlight)
Moscow, Russia
Nov.
300
20,224
Light+Building 2012
Frankfurt, Germany
Apr.15-20, 2012
2,177
180,000
For listing consideration, contact : angelatong@trendforce.com
Compiled by LEDinside
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